Talking Digital Producing for Sports Media with Ashley Gutierrez

Explicit content warning

06/22/22 • 35 min

This week Ashley Gutierrez, a junior producer at Fresh Tape, a sports media production company based in Denver, walks us through her role in a recent project between Twitter, HBCUs, and the NBA. She sees her role as the blueprint to everything – from the pitch, to planning, finding the right people to execute her idea, managing the talent and clients, and even picking up a camera or editing when necessary. Living in the “we just have to make it happen” world, she makes sure the projects get done on time and, most importantly, within budget. Originally from Miami, Ashley and I discuss moving to Denver during the pandemic and the transition from intern to full time. Her advice is don’t think too much about what’s on your reel, putting the experimental stuff you do in your free time is what gets you a job doing what you really want to do. Also, learn how to light a set... it’s what makes an image beautiful.
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