Talking Creative Direction with Michael Powelson

Explicit content warning

09/14/20 • 33 min

This week, Michael, creative director at Riggs Partners, and I chew the fat about creative direction and how to best do the work by not doing it; the secret is ego and creative whistle-blower protection. We dissect when to be precious with an idea and when to just combine the damn pitches. He details what he looks for, beyond the core competencies, when hiring creatives. Then we search for the hook within the 3-second window of the "social media scroll" and how to find creative fulfillment through the noise of national agency bias.

Previous Episode

Talking Illustration with Maria Fabrizio

Maria (@StudioRia), illustrator, graphic designer and creator of Wordless News, talks about the power of a visual journal and using personal work to learn a new skill. We break down the challenges of creativity vs perfection in the world of social media as a working professional. Lastly, we take a deep dive into working with Art Directors, rates, difficult feedback, and finding creative fulfillment in client work.
https://mariafabrizio.com/
- Wordless news - http://wordlessnews.com/
- Ferguson Wordless News - tinyurl.com/MF-112514
- Agency Access - https://www.agencyaccess.com/

Next Episode

Talking the Design of Politics with Carahna Magwood and Robyn Kanner

This week Carahna Magwood and Robyn Kanner, the Deputy Design Director and Senior Creative Advisor behind the Biden for President Campaign, dig into the use of typographic semiotics to mirror strategy, and discus the type system built to highlight Joe Biden's speech pattern like chords of a song. We continue the musical analogies while discussing how their role as an in-house creative team has shifted during the pandemic, and how the message evolves when a campaign grows. Lastly, we talk about feeding off the bad to fuel the good and having a strong community of unique backgrounds to help give perspective, voice, and knowing who you are. Oh... and of course we ask that you get out and VOTE!
Show Notes -
- Vote.org
- SCVotes.org
- Register to vote in SC - Here
- Typographic examples discussed in the show - Here