Ironclad Ways to Grow Your Brand Efficiently & Strategically with Cassie Brkich

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In Season 1 Episode 6 of Let's Blow This Up, Cassie Brkich, Founder of Brkich Design Group, shares her insights on growing your brand strategically, as well as ideas on how to operate and communicate more creatively.
3 Big Takeaways From This Episode

1. Trying to grow fast may seem like the right course of action, but there are a lot of things that can unravel if you're not ready to scale effectively. Growing for the sake of growing is never the right answer.
2. Branding is what people think of you already. It's not just a logo - it's your messaging, imagery, physical creative, and other aspects that brings you front of mind when people think about your or other brands in your space.
3. We live in a world where it's highly likely you're reading this message on a smartphone that has a built-in camera you can use whenever you wish. In other words, the excuses to not utilize video (even if it makes you uncomfortable) are getting thinner and thinner. If shooting a video makes you uncomfortable, use your phone to practice without posting for public consumption.

Connect with Cassie: Website | Instagram
Diving Deeper Into This Episode:
The Keys to Efficient & Strategic Brand Growth

It may seem tempting to grow your brand as fast as possible, right? After all, the faster you scale, the sooner you can start reaping all those rewards you see others posting on Instagram.
But the reality is, if you try to grow too quickly or, more importantly, before you're ready for it, things can unravel rather quickly. Read More
Why is Branding More Than Just Your Logo?

Branding is what people think of you already. It's the imagery, messaging, logo, and physical creative your brand has in play that people think of when you cross their mind.

Often times, branding gets lumped into being about your logo, but it runs much deeper. Read More
Why You Can't Overlook Video In 2024 and Beyond

It's 2024 as I bring this episode this podcast and subsequent blog post your way. Video is all the rage and, quite frankly, I believe we take for granted how easy it is to communicate via video, whether it's direct throu

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com