Let's Blow This Up

Jason Cercone

Let's Blow This Up is a podcast featuring explosive, insightful conversations with leaders, brand builders, entrepreneurs, and personalities across the globe who use podcasting as part of their marketing and branding strategies. Hosted by Jason Cercone, Let's Blow This Up brings together the perfect blend of brand podcasting, authenticity, and personality - all brought to you in an approachable, laid-back fashion and designed to help you leverage podcasting for your brand in a powerful, results-driven way.

Each conversation aims to bring advice, stories, tips, even failures and missteps, to the forefront. We all learn and grow together - and we strive to make you feel like you're part of the conversation each and every time a new episode hits the streets.
Let's Blow This Up is recorded live every Wednesday at 7:00pm EST on Facebook, LinkedIn, and YouTube, then published via your favorite podcast apps on Friday. Connect on the platform of your choice at bombtrackmedia.com/live

We're all about having fun while bringing you the very best in podcasting and insight. Smash that play button on the latest episode and join the experience as we, once and for all, Blow...This...Up!

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Top 10 Let's Blow This Up Episodes

Goodpods has curated a list of the 10 best Let's Blow This Up episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Let's Blow This Up for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Let's Blow This Up episode by adding your comments to the episode page.

How to Grow an Impactful Personal Brand via Podcasting with Jay Franze

Let's Blow This Up

03/13/24 • 59 min

Get more from this episode on the Bombtrack Media Blog
In Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years.
3 Big Takeaways From This Episode

A podcast is a tremendous vehicle for establishing your personal brand because it gives you the ability to consistently communicate with targeted audience members and position yourself as a resource, asset, and thought leader they can trust
Podcasting is more than just recording audio. It's a collaborative platform and community that allows you to build meaningful, lucrative relationships with those you connect with
Featuring a celebrity or VIP on your podcast can be great, but it's important to treat them the same as any guest you've ever had. Try to get the best conversation they've ever had on your show and challenge them with questions that stimulate a response they've never gave. At the end of the day, it's up to you to deliver for your audience, regardless of the stature of your guest

Connect with Jay: Website & Podcast | Instagram
Diving Deeper Into This Episode:
How Does a Podcast Establish Your Personal Brand?

When you host your own podcast, your voice takes center stage each and every time you release new content. In a lot of cases, you're sharing that stage with a guest. But make no mistake about it, your voice is the one listeners hear each time they consume new episodes...thus building a powerful bond that can carry you and your brand to soaring heights. Read More
What Is the Most Valuable Part of Podcasting?

There is a long list of benefits that come from podcasting, including but not limited to everything I mentioned in the previous section, the ability to amplify your message globally, and being part of a hot medium that has nowhere to go but up.

But if you ask Jay and myself, the most valuable part of podcasting is...Read More
How to Treat a Celebrity or VIP On Your Podcast

You may think landing a VIP or celebrity guest on your podcast is the one thing that's going to make your show blow up. And while in most cases it'll add a lot of new eyes

Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free

DID YOU KNOW: I have another podcast! Tap into tons of podcast knowledge and insight with Podcast Theory. New episodes every Tuesday and Thursday. Get all the details at bombtrackmedia.com/podcasttheory

Thank you for listening and becoming an official member of The Bomb Squad!
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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

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Strategies For Making Major Changes to Your Podcast - The Season 2 Finale w/ Jay Franze

Let's Blow This Up

11/08/24 • 95 min

Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order?
Of course you have, we've all been there. And if you're just getting started, believe me...that day will come.
I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welcoming my friend Jay Franze back to Let's Blow This Up for the Season 2 finale!
Jay and I will be sharing some real-life stories of questions we asked ourselves when changing things up with our shows and will provide our insights on things that worked...and things that didn't.
We also discuss:

Best practices for creating immediate engagement with your guests (and listeners, too)
How to properly utilize Calls to Action in show notes
Implementing new formats and segments in your show
The three different episode formats you'll hear when Season 3 of Let's Blow This Up kicks off next year

Thank you for making this a memorable season, Bomb Squad! I'll see you again in February 2025!
Connect with Jay Franze: www.jayfranze.com

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How to Effectively Shift Your Mind From Problems to Solutions with Dr. Tanya Kindel

Let's Blow This Up

03/13/24 • 46 min

Get more from this episode on the Bombtrack Media Blog
In Season 1 Episode 4 of Let's Blow This Up, Dr. Tanya Kindel shares her approach to shifting your mindset towards putting emphasis on solutions instead of staying fixated on problems.
3 Big Takeaways From This Episode

Any major change in your life has to be internal. There is not external solution to an internal problem
As humans, we are hard-wired for survival. So much so, we often let survival ideals overtake our thinking and prevent us from finding ways to thrive
The biggest thing people want is freedom from the worry. They don't want to be wrapped up in the lack in their life and seek freedom from the consumption of negative thoughts of what overwhelms them - debt, being overweight, bad relationships, etc.

Connect with Tanya on her website
Diving Deeper Into This Episode:
How to Shift From Survival Mode to Thriving Mode

Whether you're entrenched in getting a new brand off the ground, keeping an existing brand churning, or making strides towards your next big business milestone, you've undoubtedly felt that pang of self-doubt that makes you question everything you're doing. Sometimes, it seems like every action is done strictly for survival...with little attention spent on what can be done to make you thrive.

This, of course, doesn't just apply to business. This mindset is applicable to all aspects of life and it's more than likely been something that's weighed on you at some point in your existence. Read More
Why All Major Changes Have to Happen Internally First

Change can't happen by acquiring money, cars, a house, fame, etc. Those are all external changes that can enter your life and, while they may all be great, they do nothing to solve the real problems inside yourself.

There are plenty of people in this world who've accumulated massive amounts of wealth. But you pull back the curtain and pure chaos is revealed. Relationships are a mess. Perhaps their health is failing. Read More

Tips For Using Podcasting For Business, Networking, & The Game of Life w/ Ian Hoover

Let's Blow This Up

10/11/24 • 61 min

At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand.
There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of content that can be utilized for social media, websites, blogs, email newsletters, and more.
In addition to that, it serves as a powerful networking tool that connects you with like-minded professionals in your industry, presenting the opportunity to grow your knowledge base, expand your contacts, and position yourself as an authority in your space.
In this installment of Let's Blow This Up, I'm sharing the mic with someone who's all of that and then some - Ian Hoover, Co-Owner of Deacon Hoover Real Estate. Ian and his partners have grown one of most successful real estate investment firms in Western Pennsylvania with Ian, a podcaster, author, and sought-after public speaker, playing a critical role in that accomplishment.
Throughout this conversation, we'll discuss:

The role podcasting has played in Ian's business growth
Why he's looking to get back to more consistent podcasting going forward
What it's meant to connect with other like-minded people in his space to and grow his network
The value of sticking to your creation efforts
Why we all need to focus on teaching the younger generation about winning and losing, work ethic, and perseverance

Connect with Ian: ianhoover.com

Ironclad Ways to Grow Your Brand Efficiently & Strategically with Cassie Brkich

Let's Blow This Up

03/13/24 • 52 min

Get more from this episode on the Bombtrack Media Blog
In Season 1 Episode 6 of Let's Blow This Up, Cassie Brkich, Founder of Brkich Design Group, shares her insights on growing your brand strategically, as well as ideas on how to operate and communicate more creatively.
3 Big Takeaways From This Episode

Trying to grow fast may seem like the right course of action, but there are a lot of things that can unravel if you're not ready to scale effectively. Growing for the sake of growing is never the right answer.
Branding is what people think of you already. It's not just a logo - it's your messaging, imagery, physical creative, and other aspects that brings you front of mind when people think about your or other brands in your space.
We live in a world where it's highly likely you're reading this message on a smartphone that has a built-in camera you can use whenever you wish. In other words, the excuses to not utilize video (even if it makes you uncomfortable) are getting thinner and thinner. If shooting a video makes you uncomfortable, use your phone to practice without posting for public consumption.

Connect with Cassie: Website | Instagram
Diving Deeper Into This Episode:
The Keys to Efficient & Strategic Brand Growth

It may seem tempting to grow your brand as fast as possible, right? After all, the faster you scale, the sooner you can start reaping all those rewards you see others posting on Instagram.
But the reality is, if you try to grow too quickly or, more importantly, before you're ready for it, things can unravel rather quickly. Read More
Why is Branding More Than Just Your Logo?

Branding is what people think of you already. It's the imagery, messaging, logo, and physical creative your brand has in play that people think of when you cross their mind.

Often times, branding gets lumped into being about your logo, but it runs much deeper. Read More
Why You Can't Overlook Video In 2024 and Beyond

It's 2024 as I bring this episode this podcast and subsequent blog post your way. Video is all the rage and, quite frankly, I believe we take for granted how easy it is to communicate via video, whether it's direct throu

A Masterclass In Content Repurposing For Hosts & Guests with Lyndsay Phillips

Let's Blow This Up

08/16/24 • 69 min

RECORDED LIVE ON 8.14.24
Repurposing your podcast content should be at the very top of your priority list. Whether you host your own show or leverage guest appearances to grow your brand, this content gives you an abundance of reusable assets that can be utilized across your entire digital footprint.
This is one of the primary points of focus at Bombtrack Media and one of the biggest reasons my guest today and I hit it off so well!
In this episode, I'm joined by the incomparable Lyndsay Phillips for an in-depth conversation about repurposing and maximizing your podcast content and blowing your brand up all over the world wide web.
Lyndsay shares her insights and perspectives on why so many entrepreneurs and professionals fall short in this area and what you can do to take your content AND your overall brand presence to the next level.
We also discuss many of the intangible aspects of leveraging the podcast medium as a host, a guest, or a combination of both.
This is not an episode you want to miss!

Connect with Lyndsay on her website
Click here to get a copy of Lyndsay's free guide 3 Strategies to Repurpose and Leverage Your Podcast Interviews

________________________
Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals in the podcast space from across the globe for an unscripted, uncensored conversation.
This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.
You can catch the live feed every Wednesday on:
Facebook | LinkedIn | YouTube
You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.
Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

Badass Tips For Niching Down, Reinventing Your Career, & Elevating Your Podcast w/ Karin Freeland

Let's Blow This Up

08/02/24 • 65 min

PREVIOUSLY RECORDED LIVE 7.31.24
Ever get that nagging feeling of just burning everything to the ground and starting over?
Don't lie...we've all been there.
Sometimes, it's forced upon us by unfortunate circumstances (downsizing, layoffs, etc). Other times, feelings of frustration and being stuck in neutral can bring these emotions raging to the surface.
Guess what? There's nothing wrong with this. In fact, sometimes "blowing things up" and taking a different path can be the ultimate game changer in your life.
In this episode of Let's Blow This Up Live, I was joined by life coach, podcaster, and award-winning author Karin Freeland. Karin had things blow up for her back in 2020 and she made the decision to go all-in on herself, niche down who she was serving, and create amazing opportunities for herself.
Today, she's going to share how you can do that, too.
In addition, Karin and I discuss her two books, how she's taken the core lessons of those books and parlayed them into her podcast "Rock Your Reinvention," the value of niching down until it hurts, and ways you can elevate your podcast to deliver tangible results AND keep yourself from burning out after just a few episodes.
RESOURCES MENTIONED IN THIS EPISODE
Get your hands on Karin's free Career Compass: A Decision-Making Guide for High-Achieving Women Ready to Transform Their Career. Click here to get yours free
________________________
Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.
This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.
You can catch the live feed every Wednesday on:
Facebook | LinkedIn | YouTube
You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.
Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

The Downfalls of Chasing Immediate Results with Wylie McGraw | LBTU Live 5.28.24

Let's Blow This Up

05/31/24 • 92 min

*PREVIOUSLY STREAMED LIVE 5.28.24*
In this installment of Let's Blow This Up Live, I was joined by the man, the myth, the legend - Wylie McGraw for a very in-depth, unscripted conversation about:

whiskey
bull riding
serving in the military
baseball
broken coaching models
unfucking your mindset
why humans crave instant results when they're simply not attainable
re-enlisting in the military at the age of 44

Now, before you ask how the hell any of that is related, I highly recommend you click the play button because, after consuming this conversation, it'll all make sense.
Enjoy the show!
________________________
Every Wednesday at 7:00pm EST, I go live and will be joined by a variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.
This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.
You can catch the live feed every Wednesday on:
Facebook | LinkedIn | YouTube
You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.
Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

What's Next In the Evolution of Podcasting, Tech, & AI with Anika Jackson | LBTU Live 6.26.24

Let's Blow This Up

06/28/24 • 66 min

PREVIOUSLY RECORDED LIVE ON 6.26.24
We are living in exciting times. Regardless of some of the crazy and unpredictable things unfolding in our society, the growth and evolution of technology and Artificial Intelligence (AI) is unparalleled.
If you're resisting it, it's time to change your perspective...
And what you're about to consume may just help you do so.
In this episode of Let's Blow This Up Live, I was joined by Anika Jackson, an all-star podcaster and communications professional who's parlayed the success of her podcast, Your Brand Amplified, into a number of huge opportunities.
Anika is currently teaching students at USC the benefits of podcasting and utilizing her experience to lock down speaking opportunities across the globe.
As Anika brings her knowledge and wisdom to Let's Blow This Up Live, she and I dive into where podcasting is heading, how AI has changed the game for so many current and aspiring podcasters, where the rapid growth and evolution of technology is taking us, and why you need to tap into the podcast medium for your brand and business TODAY.
Connect with Anika
Website | Instagram
________________________
Every Wednesday at 7:00pm EST, I go live with a wide variety of personalities and professionals from across the globe for an unscripted, uncensored conversation.
This livestream is fully interactive and I encourage you to join in the fun by dropping comments and asking questions for us to answer as each episode unfolds.
You can catch the live feed every Wednesday on:
Facebook | LinkedIn | YouTube
You can also watch the show and connect to your network of choice at bombtrackmedia.com/live, but you won't be able to participate in the conversation from there.
Every Friday, I will post the audio version of each livestream here on the Let's Blow This Up podcast feed for your audible consumption.

Where Is Social Media Marketing For Podcasters Headed In 2025 and Beyond w/ Megan Shields

Let's Blow This Up

10/18/24 • 58 min

You don't need a Ph.D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts.
So what does this mean for you? How do you adapt to these seemingly daily changes and stay ahead of the curve so your content gets seen by the right people and your visibility continues to increase?
If you've been wondering the best ways to use social media in today's climate - specifically how to implement strategic, impactful paid ad campaigns - then this episode of Let's Blow This Up is one you don't want to miss.
The incomparable Megan Shields, co-founder of Chimehouse Media, returns to the show to help me take a deep dive into the direction of social media marketing for podcasters as we move closer to turning the calendar to 2025.
In this episode, we'll be discussing the role social media managers need to play to help their clients succeed, the results Megan has delivered to her clients thanks to her Tri-Fecta Ad Strategy, and what podcasters need to focus on to build listenership for their show.
We'll also be talking why you can't chase virality with your content, some mistakes brands make with their advertising strategies, and the power of retargeting with dynamic ads that take a customer on a journey YOU curate!
Megan and I also spend a few minutes talking about our joint podcast production and advertising program known as The Ultimate VIP Experience. With this program, you can literally have your podcast up and running WITH an effective ad strategy to build your listenership in 30 DAYS!
You read that correctly. 30 DAYS!!
Click here to learn more about The Ultimate VIP Experience
CONNECT WITH MEGAN: Instagram | Website

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FAQ

How many episodes does Let's Blow This Up have?

Let's Blow This Up currently has 34 episodes available.

What topics does Let's Blow This Up cover?

The podcast is about Society & Culture, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Let's Blow This Up?

The episode title 'How to Grow an Impactful Personal Brand via Podcasting with Jay Franze' is the most popular.

What is the average episode length on Let's Blow This Up?

The average episode length on Let's Blow This Up is 59 minutes.

How often are episodes of Let's Blow This Up released?

Episodes of Let's Blow This Up are typically released every 7 days.

When was the first episode of Let's Blow This Up?

The first episode of Let's Blow This Up was released on Mar 3, 2024.

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Let's Blow This Up

Jason Cercone

Top 10 Let's Blow This Up Episodes

FAQ

How many episodes does Let's Blow This Up have?

What topics does Let's Blow This Up cover?

What is the most popular episode on Let's Blow This Up?

What is the average episode length on Let's Blow This Up?

How often are episodes of Let's Blow This Up released?

When was the first episode of Let's Blow This Up?

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