Episode 20: Leveraging the Power of your Personal Brand to Transform your Career with Carol O'Kelly

10/20/24 • 40 min

Does the concept of 'personal branding' conjure up ideas of colour wheels and image consultants?
Perhaps you're employed and unsure if having a 'personal brand' is even applicable to you?
If you want to become memorable, get hired for the role you covet or understand how to confidently talk about exactly what it is you do, this is the podcast episode for you.
My guest, THE amazing Carol O'Kelly, a specialist in the field of personal branding for women shares how to tap your innate authenticity, skillset and brilliance to land the opportunities that will propel your career or business forwards.
Episode highlights:

A definition of exactly what a personal brand is and isn't
Carol's essential personal branding pillars
How to get clear on your authentic value
Owning your skillset, confidently talking about what you do AND making sure you're memorable
Understanding your strengths and weaknesses so you can bridge the gap between the two
Defining your unique brand voice
Using value-laden stories to self-promote without the 'ick' factor
Choosing the impact you want to make
Your top 5 value bullets
How to adjust your message to your audience without compromising your authenticity
The art of being interesting

Carol shared incredible value in this episode which will benefit folks in the corporate space as well as business owners.
I have no doubt that Carol will have left you wanting more, so go ahead and sign up for her FREE Creating Impact Masterclass series here.
Visit Carol's website www.redstorm.ie
Connect with Carol on LinkedIn here.

Procrastinators, this will change the way you show up for yourself and help you make serious progress in just 7 days.

STOP putting your progress on the back burner

LEARN how to set effective boundaries

MAKE more progress in a week than you have in the last month

Get instant access to STOP Procrastinating in 7 Days here.

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If you know you want more from your life or career but you're totally stuck about where to start, I invite you to book a complimentary strategy call with me here.
We'll uncover what's holding you back from the goals you want to achieve and you'll leave the call with actionable steps to get you moving in the right direction.
For the tea on me, how I work, who I coach and the packages I offer, please visit my website - www.emmaobriencoach.com
You can also connect with me on Instagram @emmaobriencoach where I share an abundance of tools, strategies and brilliant content, you might also see the occasional dog.

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A definition of exactly what a personal brand is and isn't
Carol's essential personal branding pillars
How to get clear on your authentic value
Owning your skillset, confidently talking about what you do AND making sure you're memorable
Understanding your strengths and weaknesses so you can bridge the gap between the two
Defining your unique brand voice
Using value-laden stories to self-promote without the 'ick' factor
Choosing the impact you want to make
Your top 5 value bullets
How to adjust your message to your audience without compromising your authenticity
The art of being interesting

Procrastinators, this will change the way you show up for yourself and help you make serious progress in just 7 days.

STOP putting your progress on the back burner

LEARN how to set effective boundaries

MAKE more progress in a week than you have in the last month

Get instant access to STOP Procrastinating in 7 Days here.

__________________________________________________________________________________________

Previous Episode

Episode 19: How to Follow your Desires & Create the Life you Want with Emily-Jane Sarroff

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Have you ever felt a deep pull to go in a different direction with your life or career?
Do you have a secret desire to pursue something brand new but lack the courage to go for it?
If you have a deep call for something more but don't quite know where to begin, this episode is for you.
My guest, Emily-Jane Sarroff, shares how she made a major career U-turn just six months before completing her Masters degree in Architectural Design and how that HUGE decision enabled her to create a 6-figure business in just eight months.
We talk about:

The mindset shift you need to make to create the life you really want
Navigating the conflict between your heart and your head when it comes to big decisions
Weighing up the impact of decisions (or indecision) on your mental health
Giving yourself a permission slip to explore your passions
How to strengthen and tune into your intuition
Building self-trust so you stop doubting yourself
How to reframe adversity as an opportunity to upskill and improve
The value of learning to regulate your emotions to make quicker progress
Building resilience and self-confidence by taking action
Tapping your innate powerful and resourcefulness to achieve the success you desire

I loved this conversation with Em. Her tenacity and passion is inspirational!
Connect with Em on Instagram @empowerwithem
Listen to her podcast - Empower With Em here.

Procrastinators, this will change the way you show up for yourself and help you make serious progress in just 7 days.

STOP putting your progress on the back burner

LEARN how to set effective boundaries

MAKE more progress in a week than you have in the last month

Get instant access to STOP Procrastinating in 7 Days here.

__________________________________________________________________________________________

Next Episode

Episode 1: 5 Ways to Build Resilience & Create a Better Life

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Have you ever wondered how some people manage to sail through very full lives with apparent ease whilst others struggle to get through a day without losing their cool?
Maybe you start your day with the best of intentions but as the stressors pile up you lose your ability to focus and function?
I 100% relate and I can tell you that the difference between surviving and thriving lies in your resilience levels.
In this episode of the podcast (the first in a new season) I share 5 ways you can build your resilience levels to create more calm and emotional flexibility in your daily life.
Episode highlights:

A definition of resilience & why it matters
Developing the skill of self-awareness
Nervous system regulation to recover from stressful situations
The power of responding vs reacting
Why it's a disaster to let your emotional brain lead
How to practice self-care (realistically)
The value of daily meaningful connection
Re-framing failure
Simple ways to shift your perspective and reduce your stress

To learn more about resilience and access more powerful, practical tools to reduce your day-to-day stress, check out my Stress Less PDF Guide here - it's currently just £3.50!

Procrastinators, this will change the way you show up for yourself and help you make serious progress in just 7 days.

STOP putting your progress on the back burner

LEARN how to set effective boundaries

MAKE more progress in a week than you have in the last month

Get instant access to STOP Procrastinating in 7 Days here.

__________________________________________________________________________________________

Lemons and Pineapples - Episode 20: Leveraging the Power of your Personal Brand to Transform your Career with Carol O'Kelly

Transcript

00:00:02.390 --> 00:00:18.550
Emma O'Brien: Hi folks welcome to season 2. Episode, 20 of the lemons and pineapples, podcast this is the last in the series of podcasts focusing on women's empowerment, and I'm very excited to share my guest with you today. Who is Carol O'kelly
2
00:00:18.550 --> 00:00:33.499
Emma O'Brien: who is going to be sharing how to use the power of personal branding to transform your career 1st a bit about Carol. She is a strategic marketing and business