Ep 031 Interview with Michael Levy, Solutions Architect at Tonkean

07/20/21 • 30 min

Episode 31 of the Legal Tech StartUp Focus Podcast - Interview with Michael Levy, Solutions Architect at Tonkean

In this episode of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), your host, Charlie Uniman, interviews Michael Levy, Solutions Architect at Tonkean (www.tonkean.com). Tonkean describes itself on its website as a set of no-code software tools that enables business people (including, of course, lawyers and allied legal professionals) to “Automate complex business processes, fast.”

Michael begins the podcast by describing how he arrived at Tonkean. Michael’s journey saw him begin his career as a software engineer. From that role Michael moved on to more customer-facing roles, involving product management and software deployment. Michael next spent several years as a member of Google’s legal operations team.

At Google, Michael became a Tonkean customer himself when he became central to the roll-out of Tonkean software to Google’s legal ops team members and others at Google. (At this juncture, Charlie and Michael talk about the increasingly important role that legal operations is coming to play at in-house legal departments worldwide.) Now at Tonkean, Michael helps to bring Tonkean’s process automation software to law firms and in-house legal departments.

Michael next describes just what Tonkean’s software does, with an emphasis (not surprisingly) on how Tonkean’s process automation software applies to work carried out by in-house legal departments and law firms. Essentially, Tonkean’s web-based tools gives non-coders the opportunity to use intuitive drag-and-drop functionality to build workflows. These workflows, in turn, permit data of many different kinds to move among the pieces of software that lawyers and allied legal professionals are already familiar with.

By way of just a couple of examples, legal ops team members, paralegals and lawyers — who, being subject matter experts when it comes to matters like conflict waivers and client intake procedures — can automate (without needing any coding skills) start-to-finish conflict-waiver workflows or client intake workflows. And, as Michael points our later in the podcast, with Tonkean’s not requiring coding and involving only software with which a lawyer and his or her law firm or legal department colleagues are already familiar, there’s little, if any, change management effort necessary to encourage that use.

Charlie asks Michael what it’s like to be marketing and selling to law firms and legal departments out of a company like Tonkean that isn’t devoted exclusively to the legal tech vertical. In answering, Michael notes that Tonkean’s software is aimed at any business person who needs to funnel data through a workflow quickly and efficiently and that the business person in question can certainly be a lawyer. That said, Michael goes on to explain that Tonkean does make a strong effort to be involved with “legal,” including having a membership in CLOC (the Corporate Legal Operations Consortium) and having a section dedicated to legal operations in its online learning center.

Episode 31 of the Legal Tech StartUp Focus Podcast - Interview with Michael Levy, Solutions Architect at Tonkean

Previous Episode

Ep 030 Interview with Raj Goyle, co-founder and CEO of Bodhala

Episode 30 of the Legal Tech StartUp Focus Podcast -- Interview with Raj Goyle, co-founder and CEO of Bodhala

In this episode of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), your host, Charlie Uniman, interviews Raj Goyle, the co-founder and CEO of Bodhala (www.bodhala.com). Bodhala assists in-house legal departments in managing their outside counsel spend and describes itself on its website as follows: "Bodhala’s mission is to create a transparent market for legal services. Using data to illuminate price discovery, we can drive competition and innovation not just for buyers of legal services, but for the entire industry."

Raj begins the podcast by talking about his professional journey to legal tech. After college and law school, Raj worked in the non-profit sector and on public interest and civil rights law matters, entered politics after winning election to the Kansas State House of Representatives and served as the director of a family investment office. Listeners will hear from Raj about how it was his work in public interest law and the public sector (and not - as one might have expected - any prior work in a commercial law practice) that motivated him to strive for efficiency in the delivery of legal services and, at Bodhala, to help in-house legal departments monitor and control their law firm legal-spend

Raj next describes what differentiates Bodhala from other legal tech companies in the spend management space (hint: offering data cleansing and data organization to its customers, together with up-to-date "what's market" information about legal-spend). In this segment of the podcast, Raj pulls no punches in explaining what it is about much of private law firm practice and the self-regulation of the legal industry that incentivizes behavior that, in turn, makes spend management such a pressing issue for so many law firm clients.

Charlie and Raj close this episode with a discussion of legal tech startups' increasing success in fundraising from institutional investors. Here Raj observes a surge in interest in investing in the legal tech vertical on the part of not only venture capital firms, but also private equity firms.

Next Episode

Ep 032 Interview with Jason Gabbard, Founder of JUSTLAW

Episode 32 of the Legal Tech StartUp Focus Podcast -- Interview with Jason Gabbard, founder of JUSTLAW

In this episode of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), your host, Charlie Uniman, interviews Jason Gabbard, the founder of JUSTLAW(www.just.law) a startup that, as it writes on its website, offers families, individuals and small business “legal matters covered by our [monthly] protection plan.”

Jason dives right into a recounting of his career and, we learn, it is a varied one from a business standpoint.

After law school, Jason spends four years in corporate law at NYC law firm Cravath, Swaine & Moore. Jason goes on from there (i) to found, in the early 2000’s, a “distributed” law firm, (ii) to create a legal tech startup in 2010 that extracts M&A deal clauses from SEC databases and that, with humans in-the-loop, also analyzes those clauses and (iii) to found Counselytics, another legal tech startup, one that automates much of the analytics that went into Jason’s previous startup’s clause-based work.

Jason has successful exits from both of the above-mentioned startups. And, in fact, for several years works at Conga, the company that acquired Counselytics. All this leads to Charlie and Jason discussing the (over?) abundance of companies in the CLM space and the frothiness in the market for investing in legal tech startup (and in startups, in general).

Charlie and Jason next turn to Jason’s latest venture, called JUSTLAW, that aggregates small business demand for legal services and surfaces that demand to solo and small/medium-sized firm practitioners. What’s of particular note here is that the practitioners charge for their services available on the basis of a tiered monthly subscription model (with the tiers corresponding to different levels of lawyer services).

Jason concludes this podcast episode with words of wisdom to other legal tech startup founders/leaders (i) who are eyeing (or may someday eye) an M&A exit, (ii) whose startups are deluged with customer feature requests, (iii) who are building senior level teams and (iv) who are just moving from practicing law to starting up a legal company.