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Legal Tech StartUp Focus Podcast - Ep 022 Interview with Dan Sinclair, Head of MDR LAB

Ep 022 Interview with Dan Sinclair, Head of MDR LAB

11/20/20 • 32 min

Legal Tech StartUp Focus Podcast

In episode 22 of the Legal Tech StartUp Focus Podcast, your podcast host, Charlie Uniman, interviews Dan Sinclair (email: [email protected]), Head of MDR LAB (lab.mdr.london). MDR LAB, which is part of the Mishcon de Reya law firm in the UK, consists of (as stated on the LAB’s website) consists of a “series of programmes that seek to launch, improve and scale the next generation of LegalTech.”

Dan kicks off the discussion by describing how he went from university to a career at PricewaterhouseCoopers (PWC) (where he worked in strategy initially and then helped to start PWC’s tech startup accelerator program) and then on to join the MDR LAB team. Once at MDR LAB, Dan and his colleagues were tasked with broadening the LAB’s reach by moving beyond what might be called a “plain vanilla” type of legal tech incubator; namely, one that worked with legal tech startups only at a single stage of their development in a program that lasted only several months in any given year. In broadening the LAB’s reach, Dan and the rest of the team aimed to have the LAB take a more agile, three-prong approach to the structure of its programs that enabled MDR LAB to work with startups at all stages of their development, all year round.

Dan paints a picture of how the three-prong program structure at MDR LAB works. As Dan outlines it, there are now three separate legal tech startup development programs at the LAB, each with its own cadence and duration and each catering to companies at different stages of a startup’s development. The “Launch” program lasts approximately 6 months and caters to earliest stage legal tech startups, i.e., those at the problem solving/idea stage. The “Improve” program lasts 12 weeks and caters to legal tech startups that have achieved product-market fit and that want assistance in working with their target market and improving their product development; all in partnership with product users at Mishcon de Reya. The “Sell” program is for later-stage legal tech startups that have customers and market traction and are eager to determine, by way of a pilot of their product offering with Mishcon de Reya itself, whether they are a good fit as a legal tech vendor to the law firm.

Applications for each program can be found at the MDR LAB website, with the Launch and Sell programs getting under way in 2021. As Dan explains, the LAB considers a number of factors in assessing applicants, with a focus on assessment of (i) the significance of the problem addressed by the applicant, (ii) the applicant’s value proposition and (iiii) the team’s ability (or potential ability) to execute on solving the problem and realizing that value proposition.

Speaking specifically to the Launch program, Dan explains that the LAB is interested in hearing from applicants who, armed with a sound product idea, may nevertheless have yet no tech or startup experience themselves. Not only is the the “recovering lawyer” with years of practice experience welcome to apply, but equally welcome to apply are law students or junior lawyers who may have the “right” idea.

In operating the Launch program, the LAB can be understood as almost a kind of co-founder to the individuals who have been accepted into that program. As Dan explains, the LAB will provide program entrants with assistance from experts in tech, data science, business strategy and other areas of startup management. Moreover, MDR LAB has partnered with Founders Factory, an accelerator and venture studio for corporate investors, whose team of founders, operators and investors will provide program entrants with a wide variety of operating , financing and other management advice in such areas as, among others, marketing, revenue growth, hiring and product development.

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In episode 22 of the Legal Tech StartUp Focus Podcast, your podcast host, Charlie Uniman, interviews Dan Sinclair (email: [email protected]), Head of MDR LAB (lab.mdr.london). MDR LAB, which is part of the Mishcon de Reya law firm in the UK, consists of (as stated on the LAB’s website) consists of a “series of programmes that seek to launch, improve and scale the next generation of LegalTech.”

Dan kicks off the discussion by describing how he went from university to a career at PricewaterhouseCoopers (PWC) (where he worked in strategy initially and then helped to start PWC’s tech startup accelerator program) and then on to join the MDR LAB team. Once at MDR LAB, Dan and his colleagues were tasked with broadening the LAB’s reach by moving beyond what might be called a “plain vanilla” type of legal tech incubator; namely, one that worked with legal tech startups only at a single stage of their development in a program that lasted only several months in any given year. In broadening the LAB’s reach, Dan and the rest of the team aimed to have the LAB take a more agile, three-prong approach to the structure of its programs that enabled MDR LAB to work with startups at all stages of their development, all year round.

Dan paints a picture of how the three-prong program structure at MDR LAB works. As Dan outlines it, there are now three separate legal tech startup development programs at the LAB, each with its own cadence and duration and each catering to companies at different stages of a startup’s development. The “Launch” program lasts approximately 6 months and caters to earliest stage legal tech startups, i.e., those at the problem solving/idea stage. The “Improve” program lasts 12 weeks and caters to legal tech startups that have achieved product-market fit and that want assistance in working with their target market and improving their product development; all in partnership with product users at Mishcon de Reya. The “Sell” program is for later-stage legal tech startups that have customers and market traction and are eager to determine, by way of a pilot of their product offering with Mishcon de Reya itself, whether they are a good fit as a legal tech vendor to the law firm.

Applications for each program can be found at the MDR LAB website, with the Launch and Sell programs getting under way in 2021. As Dan explains, the LAB considers a number of factors in assessing applicants, with a focus on assessment of (i) the significance of the problem addressed by the applicant, (ii) the applicant’s value proposition and (iiii) the team’s ability (or potential ability) to execute on solving the problem and realizing that value proposition.

Speaking specifically to the Launch program, Dan explains that the LAB is interested in hearing from applicants who, armed with a sound product idea, may nevertheless have yet no tech or startup experience themselves. Not only is the the “recovering lawyer” with years of practice experience welcome to apply, but equally welcome to apply are law students or junior lawyers who may have the “right” idea.

In operating the Launch program, the LAB can be understood as almost a kind of co-founder to the individuals who have been accepted into that program. As Dan explains, the LAB will provide program entrants with assistance from experts in tech, data science, business strategy and other areas of startup management. Moreover, MDR LAB has partnered with Founders Factory, an accelerator and venture studio for corporate investors, whose team of founders, operators and investors will provide program entrants with a wide variety of operating , financing and other management advice in such areas as, among others, marketing, revenue growth, hiring and product development.

Previous Episode

undefined - Ep 021 Interview with Giles Thompson, Head of Growth at Avvoka

Ep 021 Interview with Giles Thompson, Head of Growth at Avvoka

This is episode 21 of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast) where your host, Charlie Uniman, interviews Giles Thompson, Head of Growth at Avvoka (www.avvoka.com), a startup that automates the contract drafting, analysis, collaboration and management stack.

Giles tells us about the route that he’s taken professionally to being hired at Avvoka. What’s prominent in the telling is Giles’ explanation of how someone like himself, with an educational and professional background in law, came to be hired for a marketing position at a legal tech startup. The key point here is that the founders who hired Giles believed that having someone with a lawyer’s background would best enable Giles to market and sell Avvoka’s solution to lawyers. Why? Because Giles background would enable him to understand the business practices, pain points, incentive structures and, most importantly, the significant tech use-cases that challenge practicing lawyers everyday. Encouraging thoughts for lawyers and law students who are thinking of moving into a marketing or sales role at a legal tech startup.

Charlie and Giles next delve into the feature set and benefits of Avvoka’s software platform. Giles explains how Avvoka goes beyond what’s now considered “table stakes” in contract drafting automation (e.g., templating features and the like). Avvoka takes this “step beyond” by making its software intuitive enough to put the automation right into the lawyers’ hands themselves, all without sacrificing the power and sophistication of the automation processes themselves. Further, as Giles also points out, Avvoka not only provides an end-to-end automation solution that encompasses drafting, negotiation and collaboration , it also offers contact analytics tools that can tell a law firm or legal department much about the negotiation process itself (to take just a couple of examples, the analytics can inform users (i) just what clauses are most often negotiated and how a particular clause’s negotiation has gone and (ii) just who are the law firm’s or legal department’s most effective and efficient negotiators). As Giles notes further, with analytics like this in hand, lawyers using Avvoka can not only increase the likelihood of winning better terms in negotiations, but can also arrive at a successful end to those negotiations more quickly.

Giles closes the podcast with a discussion of how Avvoka encourages adoption and use of its software once it has signed up a new customer. One important element in encouraging adoption and use is being sensitive to each customer’s unique needs. Giles offers the example of understanding how a law firm’s use of standard form contract preparation as a business development tool differs from an in-house legal departments need for contract standardization as part of that department’s risk reduction strategy. Giles also tells us how, with its emphasis on ease-of-use and fast and effective training and its creation of both the Avvoka Academy (where anyone can sign up to attend a free training session) and a 14-day free trial program, Avvoka is enjoying marketing success.

Next Episode

undefined - Ep 023 Interview with David Chan, Co-Founder and CEO of Intellext

Ep 023 Interview with David Chan, Co-Founder and CEO of Intellext

Episode 23 of the Legal Tech StartUp Focus Podcast — Interview with David Chan, Co-Founder and CEO of Intellext

This is episode 23 of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast) where your host, Charlie Uniman, interviews David Chan, Co-Founder and CEO of Intellext (www.intellext.ai), a platform that offers tools for enhancing the efficiency of, collaborating on, and bringing actionable insights into the process of negotiating term sheets.

As with many legal tech startup founders, David explains how his years of experiencing the pain of dealing with the contracting process; in David’s case as a business person who negotiated the principal terms of contracts (before turning matters over to lawyers) led him, with his co-founders, to try to mend the broken process of term sheet negotiation. David goes on to describe Intellext’s approach to (i) using templates, (ii) providing what David describes as “smart highlighting” to capture the principal terms of an enterprise’s full-length contracts, (iii) integrating with Microsoft Word and email programs and (iv) using machine learning — all with the aim of getting to a negotiated term sheet more quickly, with greater adherence to enterprise negotiation guidelines and better and more consistent negotiation outcomes.

Charlie and David next cover (i) Intellext’s success in negotiating funding rounds, despite the constraints imposed by the COVID pandemic, (ii) David’s thoughts on startup pivots and his own encounters with pivoting at Intellext and (iii) Intellext’s broadening the reach of its platform to find customers in verticals adjacent to legal tech (such as fintech and proptech)

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