Finding Your Niche in the Trades, Growing Strategically, & Keeping a Business Alive During a Recession with Angela Gardner
07/02/22 • 50 min
If one thing’s certain about working in a non-traditional role, it’s that you’ll never retire without a learning and misstep. Thankfully, we have people like Angela Gardner to empower women to build non-traditional careers, despite how dirty or unconventional it might be, and to create supportive communities for women in the trades so they can truly thrive.
In this episode, I welcome Angela Gardner, Director of Business Development and Marketing at Hill Electric Company, Co-Host of the Women Talk Construction podcast, and Co-Founder of Women Construction Forum. Angela is passionate about all things construction - from highlighting the power of women in construction to building brands and relationships as a marketing and sales professional.
Listen in to learn how Angela got a role in a non-traditional industry after a career in fashion design along with her top advice and insights as a female leader in the trades!
What You’ll Learn in This Episode:
· Marketing tips, strategies, and opportunities for trades/construction businesses
· What it’s like to market and recruit for the trades at schools
· There is a WIDE variety of roles in the trades industry (other than being a laborer)!
· Unexpected challenges you might face when transitioning from a residential trade to a commercial trade
· Carrying the burden of leadership
· The mindset needed for sustainable, strategic growth in any company
· What Angela has learned from the many tradespeople in her family
· Insights on keeping a business alive during a recession & Advice on laying off employees
· Angela’s Learning and Misstep: The struggle of being a Giver/Helper, life as an introverted, recovering co-dependent & The importance of learning how to deal with grief in a healthy way
Connect with Angela:
Connect with her on LinkedIn: https://www.linkedin.com/in/asanterini
Listen to Women Talk Construction: https://womentalkconstruction.com
Visit the Women Construction Forum: https://forum.womentalkconstruction.com
Hill Electric: https://hillelectric.net
Resources Mentioned:
Bring Back the Trades: https://www.bringbackthetrades.com
Lift Training: https://lifttraining.com
Don Gardner Architects: https://www.dongardner.com
Codependent No More by Melody Beattie: https://amzn.to/3zWHbpV
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books
If one thing’s certain about working in a non-traditional role, it’s that you’ll never retire without a learning and misstep. Thankfully, we have people like Angela Gardner to empower women to build non-traditional careers, despite how dirty or unconventional it might be, and to create supportive communities for women in the trades so they can truly thrive.
In this episode, I welcome Angela Gardner, Director of Business Development and Marketing at Hill Electric Company, Co-Host of the Women Talk Construction podcast, and Co-Founder of Women Construction Forum. Angela is passionate about all things construction - from highlighting the power of women in construction to building brands and relationships as a marketing and sales professional.
Listen in to learn how Angela got a role in a non-traditional industry after a career in fashion design along with her top advice and insights as a female leader in the trades!
What You’ll Learn in This Episode:
· Marketing tips, strategies, and opportunities for trades/construction businesses
· What it’s like to market and recruit for the trades at schools
· There is a WIDE variety of roles in the trades industry (other than being a laborer)!
· Unexpected challenges you might face when transitioning from a residential trade to a commercial trade
· Carrying the burden of leadership
· The mindset needed for sustainable, strategic growth in any company
· What Angela has learned from the many tradespeople in her family
· Insights on keeping a business alive during a recession & Advice on laying off employees
· Angela’s Learning and Misstep: The struggle of being a Giver/Helper, life as an introverted, recovering co-dependent & The importance of learning how to deal with grief in a healthy way
Connect with Angela:
Connect with her on LinkedIn: https://www.linkedin.com/in/asanterini
Listen to Women Talk Construction: https://womentalkconstruction.com
Visit the Women Construction Forum: https://forum.womentalkconstruction.com
Hill Electric: https://hillelectric.net
Resources Mentioned:
Bring Back the Trades: https://www.bringbackthetrades.com
Lift Training: https://lifttraining.com
Don Gardner Architects: https://www.dongardner.com
Codependent No More by Melody Beattie: https://amzn.to/3zWHbpV
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books
Previous Episode
Making the Construction Industry a Better Place for Women with Christi Powell
In a world that’s so demanding and fast-paced, it’s important that we slow down and connect with ourselves and each other. That’s the main lesson this week’s guest has learned (and is still learning) along her career path.
In this episode, I welcome Christi Powell, Co-Founder of Women Confidence Builders, WBE-certified Sales Representative for 84 Lumber, and co-host of the Women Talk Construction podcast. After working in male-dominated industries for 27 years, once she started working in in the construction industry and meeting more women in the field, Christi began reflecting and rediscovering herself as a woman.
Listen in to learn about Christi’s adventurous career path and how she’s not only finding success in her own career, but helping women grow and thrive in the construction field and other non-traditional careers.
“I had no idea what kind of energy I was using to keep anybody from knowing who I was, including myself.” - Christi Powell
What You’ll Learn in This Episode:
· How Christi rediscovered and learned more about herself through her faith and her career.
· Why it’s important to slow down in your career, especially when transitioning to a new role and/or industry.
· What it’s like to move from a male-dominated workplace to a workplace and role that’s more diverse and emotional.
· How therapy can enhance your career and your relationship with yourself.
· The #1 game-changing resource that helped Christi create healthy mindset shifts.
· How she’s working with the WBENC to create change in the world of business and making the trades/construction industry a better workplace for women.
· The inspiration behind Women Talk Construction, Christi’s new podcast about helping women grow in the construction field and other non-traditional careers.
· The key to working through any challenge: Your own personal advisory council!
· Christi’s Learning and Misstep: Learning how to slow down and say “no” in a demanding, fast-paced world.
Connect with Christi:
Connect with her on LinkedIn: https://www.linkedin.com/in/christi-powell-99023b1b
Listen to the Women Talk Construction podcast: https://womentalkconstruction.com
Resources Mentioned:
Learn more about Women Confidence Builders: https://womentalkconstruction.com/wcb
Get the WBENC Certification: https://www.wbenc.org/certification
Skilled Trades Alliance: https://skilledtradesalliance.net
Seven Principles by Henry Nutt III: https://amzn.to/3tqlQl0
Braving the Wilderness by Brené Brown: https://brenebrown.com/book/braving-the-wilderness
Women Builders Council: https://wbcnyc.org
Associated Builders and Contractors: https://www.abc.org
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books
Next Episode
Overcoming Doubt to Become President of Iron Workers 197 with Carole Raftrey
One thing the trades industry needs more of is support. Support for one another’s success, support for a better work/life balance, support in achieving goals and promotions, and frankly, more support for women.
In this episode, I welcome Carole Raftrey, a 30-year iron worker based in New York City and President of Iron Workers 197. Carole has experienced a regretful misstep that many of us don’t talk about, but she’s here to shed light on that misstep and share the empowering lesson she learned from it. If you’ve ever suffered from a lack of confidence, uncertainty in your leadership skills, or you just want to succeed as a woman in the trades, this episode is for you.
Tune in to hear how Carole has overcome doubt and oppression from male colleagues to become a great leader in the trades and how she’s helping other women to become successful tradespeople, too.
“I just smile from ear to ear when I see that [women in the trades] are thriving, they’re making a good living, their getting shit done. I love it.” - Carole Raftrey
What You’ll Learn in This Episode:
· How Carole went from working in TV broadcasting to apprenticing in ironwork
· How she became President of her local union of Iron Workers 197
· What does it take to become a great leader of an organization?
· Changes that are impacting the ironwork trade & What it’s like to be an ironworker in New York City
· What skills and characteristics make a good welder or tradesperson?
· Are you able to see the results of your hard work as a leader?
· Tips and advice for managing stress as a leader or president of an organization
· The state of the apprenticeship market & How hard is it to find ironwork apprenticeships in 2022?
· Advice for women and people navigating promotions and facing oppression from male colleagues
· The importance of finding community in the trades, especially for women
· Carole’s Learning and Misstep: Letting others (men) talk her out of getting a job as a superintendent & The power of giving yourself confidence and not doubting yourself.
“You don’t have to look like a big, tough person. You can be able to go into the trades and learn your way through it and become productive and be somebody that somebody can look up to.” - Carole Raftrey
Connect with Carole:
Resources Mentioned: https://www.linkedin.com/in/carole-raftrey-6913a570/
Learn more about Iron Workers 197: http://www.ironworkers197.org
ULA Network: https://www.ulanetwork.com/
Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Behttps://www.depthbuilder.com/books
Learnings and Missteps - Finding Your Niche in the Trades, Growing Strategically, & Keeping a Business Alive During a Recession with Angela Gardner
Transcript
I think that would be the most meaningful to me. and they really aren't any kind of, you know, accolades or awards or anything, but they're just, I feel like if you just help someone else out or make them feel good for the day or that moment, then your life can only be, you know, that much greater. Ooh, that is Ms. Angela Gardner from the upstate in South Carolina. I have no idea what the upstate means, but it's a South Carolina thing. And before I get into my introdu
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