The Perils of Crossing Over from Niche to Mainstream

We dig into the perils of crossing over from niche to mainstream. How can a brand built on a niche product or service successfully expand its appeal? Should this even be an aspiration?
FOLLOW-UPS – 01:24
“Low-Resource” Text Classification
78% MNIST accuracy using GZIP in under 10 lines of code
MNIST by zip
Clustering by compression
Kolmogorov complexity
Normalized compression distance
ChatGPT is a Blurry JPEG of the Web
Last week’s cover art
Apple’s LaserWriter Changed Everything (paywall)
Adobe, Stability AI & Canva are starting to pay artists
On Threads @LearnMakeLearnShow
THE PERILS OF CROSSING OVER – 12:23
American Fiction’s Big Literary Showdown
SCENE FROM AMERICAN FICTION – 14:27
THE CRUX – 16:00
Chris Wilcha Talks Gen X Angst
Hodinkee Cuts a Fifth of Jobs (paywall)
Maciej Ceglowski—Barely succeed! It’s easier!
Pinboard
CROSS-SUBSIDIES – 24:42
The car that saved Porsche (paywall)
Windup Watch Fair
When Movie Stars Become Brands
Adam Curtis Interview
KAIZEN – 29:25
What is Kaizen?
William Gibson interview
Stanley Cup Craze
Nintendo CEO’s refusal to layoff staff goes viral
FOCUS DOESN'T HAVE TO MEAN SMALL – 36:25
WEEKLY RECS – 39:05
On Film Grain Emulation
The “baseline” scene
CLOSING & PREVIEW – 44:50
(Image credit: Clair Folger/Orion Releasing)

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CREDITS
Theme: Vendla / Today Is a Good Day / courtesy of www.epidemicsound.com
Drum hit: PREL / Musical Element 85 / courtesy of www.epidemicsound.com