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Leading Steep - "Still doing 'the camping thing'... I still love to guide." Ian Elman

"Still doing 'the camping thing'... I still love to guide." Ian Elman

03/19/21 • 49 min

Leading Steep

Leading Steep: Ian Elman

In this episode, Barry sits down with Ian Elman, Co-Founder and President of Southern Yosemite Mountain Guides. Since its founding in 1991, SYMG has been named one of the "Best Outfitters on Earth" by National Geographic Adventure Magazine.

Listen in as Ian discusses the seed of inspiration behind SYMG and how he came to formulate his vision for a business “where we took people into the beautiful wilderness of the High Sierra and gave people a lasting memory of an incredible trip; a trip where the food was fantastic, the guide became a friend, and the scenery refreshed the soul.”

He then talks about the heart of his business—people—and how the experience of forming a bond with fellow hikers in the wilderness, day after day, is what keeps his love for guiding alive and well even with 25 years of experience under this belt.

Ian touches on the suite of trips that SYMG currently offers, including pack mule-supported trips and their flagship 23-day John Muir trail.

Finally, Ian shares his unique guide ethos that led him to find guides who straddle the line between “traditional task-oriented guiding and wilder adventure travel”.

Here’s a glimpse of what you’ll learn:

● [2:45] Why Ian got into guiding and what led him to start SYMG

● [10:17] How Ian, along with two friends, started the business with only $500

● [13:42] Why Ian’s passion for guiding never left even after 25 years of running SYMG

● [16:10] Putting people at the center of every trip

● [19:36] Ian’s early days camping at Yosemite

● [20:50] The experience of experiencing Yosemite for the very first time

● [24:35] Designing SYMG’s beautiful website

● [25:40] SYMG’s most sought-after trip

● [28:53] Conducting pack mule-supported trips

● [33:05] How Ian finds his guides

● [38:09] Ian’s take on guide ethos

● [41:16] How SYMG’s guides keep hikers motivated throughout the more strenuous treks

● [44:22] How the pandemic affected SYMG and how 2021 is looking so far

Key Quotes by Ian:

● “When you strip everything else away, it all comes down to the connection that you made with that person in a wilderness setting.”

● “It’s hard to sustain the level of professionalism and experience and fun-factor that you want in a guide; so, we found this niche between traditional task-oriented guiding and wilder adventure travel.”

Resources Mentioned:

Our sponsor:
The Ready State (Use the discount code STEEP10 to get 10% off for the life of your membership after your 14-day free trial ends.)

Key Links:

Southern Yosemite Mountain Guides
SOTAR

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Leading Steep: Ian Elman

In this episode, Barry sits down with Ian Elman, Co-Founder and President of Southern Yosemite Mountain Guides. Since its founding in 1991, SYMG has been named one of the "Best Outfitters on Earth" by National Geographic Adventure Magazine.

Listen in as Ian discusses the seed of inspiration behind SYMG and how he came to formulate his vision for a business “where we took people into the beautiful wilderness of the High Sierra and gave people a lasting memory of an incredible trip; a trip where the food was fantastic, the guide became a friend, and the scenery refreshed the soul.”

He then talks about the heart of his business—people—and how the experience of forming a bond with fellow hikers in the wilderness, day after day, is what keeps his love for guiding alive and well even with 25 years of experience under this belt.

Ian touches on the suite of trips that SYMG currently offers, including pack mule-supported trips and their flagship 23-day John Muir trail.

Finally, Ian shares his unique guide ethos that led him to find guides who straddle the line between “traditional task-oriented guiding and wilder adventure travel”.

Here’s a glimpse of what you’ll learn:

● [2:45] Why Ian got into guiding and what led him to start SYMG

● [10:17] How Ian, along with two friends, started the business with only $500

● [13:42] Why Ian’s passion for guiding never left even after 25 years of running SYMG

● [16:10] Putting people at the center of every trip

● [19:36] Ian’s early days camping at Yosemite

● [20:50] The experience of experiencing Yosemite for the very first time

● [24:35] Designing SYMG’s beautiful website

● [25:40] SYMG’s most sought-after trip

● [28:53] Conducting pack mule-supported trips

● [33:05] How Ian finds his guides

● [38:09] Ian’s take on guide ethos

● [41:16] How SYMG’s guides keep hikers motivated throughout the more strenuous treks

● [44:22] How the pandemic affected SYMG and how 2021 is looking so far

Key Quotes by Ian:

● “When you strip everything else away, it all comes down to the connection that you made with that person in a wilderness setting.”

● “It’s hard to sustain the level of professionalism and experience and fun-factor that you want in a guide; so, we found this niche between traditional task-oriented guiding and wilder adventure travel.”

Resources Mentioned:

Our sponsor:
The Ready State (Use the discount code STEEP10 to get 10% off for the life of your membership after your 14-day free trial ends.)

Key Links:

Southern Yosemite Mountain Guides
SOTAR

Previous Episode

undefined - Adventure Medic, Avalanche Expert, Lifesaving Educator: Susan Purvis

Adventure Medic, Avalanche Expert, Lifesaving Educator: Susan Purvis

Leading Steep: Susan Purvis

In this episode, Barry sits down with Susan Purvis of Crested Butte Outdoors, an outdoor educational training center specializing in wilderness medicine, avalanche, and avalanche dog training. She is also a Lead Instructor with Wilderness Medical Associates and the American Institute for Avalanche Research and Education (AIARE).

Susan’s memoir, Go Find: My Journey to Find the Lost—and Myself, won the Nautilus Silver Book Award April 2019.

Listen in as Susan shares how she developed a passion for outdoor adventures and how that passion led to her decision to become a wilderness medicine instructor.

She recounts her travels to the coldest, hottest, and highest places on the planet, including a 45-day mission to recover and repair a crashed DC-3 aircraft in Antarctica, a documentary shoot in Ethiopia’s Danakil Depression, and teaching medical courses to African guides in Kilimanjaro.

Susan then talks about her favorite places to visit around the world, for work and for play.

Finally, Susan shares what she has learned after 25 years of teaching, and why she believes that every person in their 20s should consider starting their own business.

Here’s a glimpse of what you’ll learn:

● [2:21] Susan walks us through a typical day in her life

● [3:54] How Susan got into outdoor sports

● [7:27] Susan’s multifaceted professional background, in a nutshell

● [10:01] What it’s like at Crested Butte

● [12:25] The decision to become a ski patroller

● [15:00] How Tasha the dog came into Susan’s life

● [17:06] What happens in an avalanche and how it becomes a dangerous situation

● [18:58] Becoming a wilderness medicine instructor

● [21:45] Susan’s first adventure in Antarctica

● [26:39] Susan’s second adventure in Antarctica

● [28:02] Susan’s adventure in Ethiopia’s Danakil Depression

● [29:18] Susan’s principal work

● [30:18] Susan’s career as a guide

● [32:39] Why the Eastern side of the divide at Glacier National Park is “one of the most powerful places” Susan has ever been to

● [34:30] Susan’s favorite places to work and to relax

● [36:40] What Susan has learned after 25 years of teaching and running her business

● [40:25] Susan’s teaching style

● [43:15] A trick to become a better guide or leader

● [44:20] Why everyone in their 20s should consider starting their own business

Key Quotes by Susan:

● “All people need is a little education and you give them power.”

● “What we teach in wilderness medicine is this: Everything we do has risks and everything we do has benefits.”

● “From the partner you go to bed with to the person you do business with to the person you go hiking with—pick your partners wisely.”

● “As guides, we have to have our brain working all the time.”

Resources Mentioned:

Crested Butte Outdoors

Susan Purvis

Go Find on Amazon
The Rescue of Lidia
BBC in the Danakil Depression

SOTAR

Our sponsor:
The Ready State (Use the discount code STEEP10 to get 10% off for the life of your membership after your 14-day free trial ends.)

Next Episode

undefined - Guide Ethos Applied: Renowned Wellness Entrepreneurs Dr. Kelly & Juliet Starrett

Guide Ethos Applied: Renowned Wellness Entrepreneurs Dr. Kelly & Juliet Starrett

Leading Steep: The Starretts

In this episode, Barry sits down with Dr. Kelly and Juliet Starrett, co-founders of The Ready State, initially known as MobilityWOD when the company began in 2008. For over a decade, TRS has been responsible for pioneering innovative methods to help athletes of every variety with their movement, mobility, and recovery.

Kelly and Juliet launched The Ready State on a shoestring in a backyard and bootstrapped it to massive success because they are courageous people and natural hosts—skills they say they learned as guides.

Listen in as Kelly and Juliet reflect on their time as river rafting guides in the 90s, which was around the time they and Barry first met.

They then talk about their transition into running their first CrossFit gym and physical therapy practice and how this led to the idea of producing a series of videos on all things mobility and, eventually, writing and publishing the unexpected bestseller Becoming a Supple Leopard in 2013.

Following the success of their book, Kelly and Juliet were given scores of opportunities to work with some of the most well-known athletes in the world. Kelly himself developed a reputation for giving “hope and permission” to anyone suffering from mobility issues, from Olympians to recreational lifters—that with a bit of work, they can get back to doing what they love.

Juliet then shares how she survived cancer—twice—and why she never allowed those experiences to define who she is.

Finally, the Starretts let us know what to expect from The Ready State in the near future, as well as their refreshing take on guide ethos.

Here’s a glimpse of what you’ll learn:

● [3:29] How Barry met the Starretts

● [5:40] How Kelly and Juliet became river rafting guides

● [15:57] Bill McGinnis’s contribution to the industry

● [21:15] The Starretts’ move from river guiding to business ownership

● [28:53] How your skills as a river rafting guide carry over into your day-to-day life

● [30:20] Publishing the book Becoming a Supple Leopard in 2013

● [33:36] Rubbing shoulders and working with world-class athletes

● [42:09] Juliet’s bouts with cancer

● [52:56] Developing TRS over the years and what to expect in the near future

● [57:08] The Starretts’ take on guide ethos

● [1:02:28] Kelly and Juliet’s parting thoughts

Key Quotes by Kelly and Juliet:

● “So much of what running a river prepares you for is not knowing what’s going to happen. You’re going to have to show up and find out for yourself, and your past experience does not predict your success this time around.” ~Kelly

● “It’s all about first principles. The human body is the human body. If you’re using your body in any way, those principles really aren’t different when it comes down to it.” ~Juliet

● “The river is really a predictable environment if you know what to see, and there is no more complex, chaotic system in the known universe than the human body; but it obeys basic principles.” ~Kelly

● “Being a cancer survivor is not a core part of my identity. It’s something that I went through and it was unpleasant. I’m very lucky, but it’s not how I define myself. I have 20 other ways in which I define myself above that, that for me are a priority.” ~Juliet

● “Your big adventure days are not behind you. You just have to play a different game.” ~Kelly

Resources Mentioned:

The Ready State (Use the discount code STEEP10 to get 10% off for the life of your membership after your 14-day free trial ends.)

Books by Kelly & Juliet Starrett

Books by William McGinnis

SOTAR

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