2023 predictions for marketing and PR with Microsoft and Merritt Group

01/05/23 • 23 min

For tech marketers and PR pros, 2023 could be a wild ride, with an uncertain economy and new possibilities to engage with customers, the media, and influencers. Still, as we've seen in the 25 years since Merritt Group's founding, some things are evergreen.
So, what's still working in marketing and PR? And how can we prepare for more changes, big and small? To find out, we're talking with Alisa Whyte, CEO of Merritt Group, who's been here since the beginning. We're also joined by Tonya Klause, Marketing and Communications Director at Microsoft Federal.

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Lay of the Brand - 2023 predictions for marketing and PR with Microsoft and Merritt Group

Transcript

Peter Jacobs, Lay of the Brand: Welcome to Lay of the Brand, where we talk with the experts on tech marketing, creative, and PR to learn what's new, what's working, and what's next. I'm Peter Jacobs with Merritt Group.

On this edition of Lay of the Brand, we're looking forward to uncover what we can expect in the year ahead for marketing and PR. A lot has changed in the last 25 years since Merritt Group was founded, but some things are evergreen. And for marketers and P