Talking to Holly LaBoda from Luminaries Consulting

10/02/24 • 35 min

In episode 3 of Launching Logistics, Jim Becker sits down with Holly LaBoda, co-founder of Luminaries Consulting, to explore how companies in the logistics industry can unlock their true growth potential through effective sales strategies and talent development.

Holly shares insights from her 8+ years of experience working with brokerage and asset-based logistics companies, helping them achieve lasting sales results. From designing custom growth plans to coaching leadership teams, Holly has helped countless businesses transform how they approach both sales and talent.

In this episode, Holly and Jim discuss:

The difference between sales strategies for brokerage vs. asset-based companies
How to create a scalable growth plan tailored to your business
The importance of developing leadership and empowering your sales teams
How staying present, both professionally and personally, can shape success

Whether you're in brokerage, asset management, or logistics leadership, this episode is packed with actionable takeaways that can help you elevate your team and drive growth.

Episode Highlights:

Crafting a custom sales strategy for logistics companies
The balance between sales coaching and leadership development
How Luminaries Consulting helps logistics teams achieve long-term growth
The unique challenges of blending asset-based and brokerage sales approaches

Listen now to gain fresh insights into logistics sales and talent development from one of the industry's top consultants. Don't miss out!
More About Holly LaBoda:
Check out Holly on LinkedIn.
Check out the Luminaries Consulting Website.
Email Holly at [email protected]

More about Jim Becker:

Learn more about Jim Becker.
Connect with Jim Becker on LinkedIn.
Also, check out the video of this podcast and more on the Launching Logistics YouTube.

In this episode, Holly and Jim discuss:

The difference between sales strategies for brokerage vs. asset-based companies
How to create a scalable growth plan tailored to your business
The importance of developing leadership and empowering your sales teams
How staying present, both professionally and personally, can shape success

Whether you're in brokerage, asset management, or logistics leadership, this episode is packed with actionable takeaways that can help you elevate your team and drive growth.

Episode Highlights:

Crafting a custom sales strategy for logistics companies
The balance between sales coaching and leadership development
How Luminaries Consulting helps logistics teams achieve long-term growth
The unique challenges of blending asset-based and brokerage sales approaches

More about Jim Becker:

Learn more about Jim Becker.
Connect with Jim Becker on LinkedIn.
Also, check out the video of this podcast and more on the Launching Logistics YouTube.

Previous Episode

Talking to Jake Battles from REPOWR

In episode 2 of Launching Logistics, Jim Becker sits down with Jake Battles, Vice President of Business Development at REPOWR. Jake takes us on a journey from his early days in public speaking and DJing to becoming a key player in building REPOWR, a universal trailer network that’s changing the way trailers are shared and managed.

Learn how REPOWR is addressing common logistics challenges by creating a seamless way for shippers, carriers, and brokers to access trailers. Jake and Jim also discuss the power of telematics and API integrations, how REPOWR helps smaller fleets, and why this technology is essential for operational efficiency.

Whether you’re a carrier, shipper, or broker, this episode provides a fresh perspective on how the right technology can solve major pain points in the logistics industry.

Episode Highlights:

The benefits of REPOWR’s shared trailer network
How REPOWR uses tech like APIs and telematics for smart trailer visibility
Overcoming the inefficiencies in traditional trailer management

Listen now to gain insights into the future of trailer logistics! Don't miss out!
More about Jake Battles:
Check out Jake on LinkedIn.
Check out REPOWR's website.

More about Jim Becker:

Learn more about Jim Becker.
Connect with Jim Becker on LinkedIn.
Also, check out the video of this podcast and more on the Launching Logistics YouTube.

Next Episode

Talking to Jennifer Karpus-Romain from the TMSA

In episode 4 of Launching Logistics, Jim Becker sits down with Jennifer Karpus-Romain, Executive Director of the Transportation Marketing and Sales Association (TMSA), to explore how marketing and storytelling can elevate brands in the logistics industry.

With over a decade of experience in journalism and B2B marketing, Jennifer shares her journey from teaching social media and content marketing to leading a national association for marketing and sales professionals in transportation. Throughout the episode, she offers practical advice on how logistics companies can leverage marketing to better connect with their customers and drive business growth.

In this episode, Jennifer and Jim discuss:

The evolution of social media marketing and its impact on logistics
The power of storytelling in building stronger customer relationships
How companies can align sales and marketing for better results
The importance of crafting multi-channel content to reach diverse audiences

Whether you're in logistics marketing, sales, or leadership, this episode is full of actionable insights to help you rethink your approach to communication and customer engagement.

Episode Highlights:

Key marketing trends reshaping the logistics industry
How TMSA supports marketing and sales professionals in transportation
Practical tips on using storytelling and content to build trust and loyalty
The growing role of AI in content creation and marketing efficiency

Listen now to gain valuable insights on how marketing can transform your logistics business. Don't miss out!

More About Jennifer Karpus-Romain:

Check out Jennifer on LinkedIn.
Email Jennifer at [email protected]
Learn more about TMSA at TMSAtoday.org.

More about Jim Becker:

Learn more about Jim Becker.
Connect with Jim Becker on LinkedIn.
Also, check out the video of this podcast and more on the Launching Logistics YouTube.