Ads, Redesigns, and Rebrands
03/22/22 • 19 min
029. Hey, y’all! This episode is a little different from my usually-at-least-somewhat-planned-out content.
Sometimes I actually script out entire episodes because I have a lot to say on the topic and I want to make sure I say it right or say everything I want to say. But this time, it’s the opposite.
I had 3 words written down in my notes before I hit the record button: Ads, Redesigns, and Rebrands.
The truth is that I’ve been super bogged down by a lot of difficult things going on in my personal life. Both of my parents went into the hospital around Thanksgiving of last year. My mom passed away and my dad damn near did too.
Because of all of this, it’s been hard to find the time or desire to create a creative space in my business these past few months. I’ve been trying to keep my head above water and juggle a lot of personal stuff.
Long story short... this episode is just an honest chat about some of the things I’ve been prioritizing lately.
They're not flashy or particularly exciting topics, but advertising and optimizing your products is an important part of any business--especially if you’ve hit the stage of growth that we have.
Today, I’m sharing some of our experiences with paid ads for our blog, including using an ads company for almost a year now.
I’ve also been spending most of my limited work time on redesigning our sales pages, and I’ve found a helpful work-around for improving the sales pages within Teachable, which should lead to higher conversion rates.
Finally, I’m talking about why I’ve rebranded one of the courses, and what that means for our students.
So if you’re dealing with any of these business steps right now, or might be in the future, I hope the info and experiences I’m sharing today will help you in that process.
What I’m talking about in this episode:
- Ads (webinars and more)
- Redesigns (new sales pages!)
- Rebrands (new course name change – Six-Figure Course Creator)
For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:
- LeadPages
- Teachable
- Course Mentioned: Six-Figure Course Creator
- Tutorial: How to Start a Successful Blog
- Start your first blog with our Free 5-Day Blogging Bootcamp
For more information and resources, check out the podcast page on our website.
029. Hey, y’all! This episode is a little different from my usually-at-least-somewhat-planned-out content.
Sometimes I actually script out entire episodes because I have a lot to say on the topic and I want to make sure I say it right or say everything I want to say. But this time, it’s the opposite.
I had 3 words written down in my notes before I hit the record button: Ads, Redesigns, and Rebrands.
The truth is that I’ve been super bogged down by a lot of difficult things going on in my personal life. Both of my parents went into the hospital around Thanksgiving of last year. My mom passed away and my dad damn near did too.
Because of all of this, it’s been hard to find the time or desire to create a creative space in my business these past few months. I’ve been trying to keep my head above water and juggle a lot of personal stuff.
Long story short... this episode is just an honest chat about some of the things I’ve been prioritizing lately.
They're not flashy or particularly exciting topics, but advertising and optimizing your products is an important part of any business--especially if you’ve hit the stage of growth that we have.
Today, I’m sharing some of our experiences with paid ads for our blog, including using an ads company for almost a year now.
I’ve also been spending most of my limited work time on redesigning our sales pages, and I’ve found a helpful work-around for improving the sales pages within Teachable, which should lead to higher conversion rates.
Finally, I’m talking about why I’ve rebranded one of the courses, and what that means for our students.
So if you’re dealing with any of these business steps right now, or might be in the future, I hope the info and experiences I’m sharing today will help you in that process.
What I’m talking about in this episode:
- Ads (webinars and more)
- Redesigns (new sales pages!)
- Rebrands (new course name change – Six-Figure Course Creator)
For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:
- LeadPages
- Teachable
- Course Mentioned: Six-Figure Course Creator
- Tutorial: How to Start a Successful Blog
- Start your first blog with our Free 5-Day Blogging Bootcamp
For more information and resources, check out the podcast page on our website.
Previous Episode
Selling Our First Website
028. I have some exciting news to share today:
I sold a website!
Well, okay–Alex and I sold our first website together.
(Technically it’s our second website, but we don’t count our first failed website for obvious reasons.)
If you’ve been following us at Create and Go for very long, or if you’ve taken any of our courses, then you’ve definitely heard us mention the blog we’re talking about today–Avocadu, our health and wellness blog.
It’s crazy to think about how a health + wellness website I started with Alex after we met on Tinder changed the whole trajectory of my life.
We wouldn’t have started Create and Go without this first successful website.
I definitely wouldn’t be talking to all of you on this podcast.
And I probably wouldn’t have met my husband, most of my friends, moved to Germany, or had anywhere near this much financial freedom.
This website is truly my first business baby, and deciding to part with it was no easy task.
So join me today as I take a look back at this journey, and how it changed my life.
I’m also sharing some helpful tips and resources for those of you who might be thinking about buying or selling a blog, including our favorite marketplace for doing that.
In this episode, I’m discussing:
- The transition from starting this first blog, to deciding to finally sell it
- Why we waited until now to part with it
- Our biggest accomplishments + everything we gained with Avocadu
- How this health + wellness blog changed our lives forever
- Who we sold it to
- How much we sold it for
- Tips for buying or selling a own blog
- And more
For additional resources and show notes, visit the episode podcast page on our website.
Resources and Mentions:
- The blog we sold: Avocadu
- Where you can find Cathy Dean:
- Marketplace for buying + selling blogs: Empire Flippers
- Tutorial: How to Start a Successful Blog
- Start your first blog with our Free 5-Day Blogging Bootcamp
For more information and resources, check out the podcast page on our website.
Next Episode
Inspiration to Ghost Town: We’re Back But What Happened?
We are [FINALLYYYYY] back with another episode of the podcast – after a 1 year and 4-month hiatus. Wow!
This hiatus wasn’t necessarily planned, although, at some point, there was a conscious decision to drop the podcast from our priorities. I never recorded anything to let y’all know that we were going to stop recording episodes.
Actually, I did record an episode and then I deleted it. I’ll explain more about why in this return episode.
But it saddens me to know that we went from being a really big inspiration to our audience to kind of a ghost town somewhere along the way.
We never actually went anywhere. I never stopped working on the business, but I let myself fade further into the background because of a lot of personal and business-related reasons.
The truth is, I lost my mother and I very nearly lost my father as well. Alex and I weren’t seeing eye to eye on much as business partners anymore. We became pretty terrible co-parents to the business.
Our lives were just on different paths with different goals and that’s okay and to be expected but our business has suffered because of it.
But a lot has happened in the last year and a half.
Noah, our SEO and YouTube manager, bought Alex’s ownership in Create and Go!
Since then, Noah and I have been working tirelessly behind the scenes to rebuild the foundation of our business to make it stronger than ever!
To hear the full story of what has happened over the last year and a half as well as what we’re working on now, listen to the latest podcast episode!
Episode Highlights
- Why I took a year and a half off of the podcast
- How we tried to sell Create and Go
- Alex’s exit and Noah’s buy in to the business
- What we’re working on now
For additional resources and show notes, visit the episode podcast page on our website.
For more information and resources, check out the podcast page on our website.
Launch Your Blog Biz - Ads, Redesigns, and Rebrands
Transcript
Lauren 0:01
Welcome to the Launch Your Blog Biz podcast. I'm your host, Lauren McManus, I used to be a full time tax accountant and CPA with a whole lot of limiting beliefs and "I can't"s whenever I thought about starting my own business. Fast forward a few months, and I quit my job after starting and growing my first blog to six figures in just a year. This is my space to share, and yours to listen and grow, about how to build and scale your own blogging business and design a life on your
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