42: Effortless Email Marketing: Turn Followers into Customers Without the Headache

11/25/24 • 36 min

Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking.

From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether you are new to email marketing or looking to up your game, this episode is packed with actionable insights!
Click here to watch the video version of this episode.

Episode Highlights:

How Liz transitioned from RV travel blogger to email marketing powerhouse.
The "Email Staircase" framework: turning followers into friends and friends into customers.
Why overthinking is holding you back—and how to “just hit send.”
A simple 20-minute newsletter writing framework that works every time.
Using GIFs, visuals, and videos to build trust and engagement.
The importance of consistency in email marketing.
Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.

Links & Resources Mentioned:

Liz’s $9 Email Marketing Membership: lydiamartin.info/emailmembership
CLICK HERE to get Liz’s Annual Pass from Nov 25-29, 2024.
Get on my Email List for future episode notifications and resrouces: launchperspective.com
Tools Mentioned:
- Loom for creating quick video responses.
- Descript for video and audio recordings.

Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.

Action Steps:

Start emailing! Even if it’s been a while, don’t overthink it—just write.
Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
Consider joining Liz’s membership or annual pass for templates, resources, and support.

If you’ve been waiting for the perfect time to launch your business, this is it. Get 3 months of Kajabi for just $99 — plus exclusive bonuses including my full Kajabi Training Course and 90 days of live coaching and support. Go to lydiamartin.info/launch and let’s build your dream together.

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Episode Highlights:

How Liz transitioned from RV travel blogger to email marketing powerhouse.
The "Email Staircase" framework: turning followers into friends and friends into customers.
Why overthinking is holding you back—and how to “just hit send.”
A simple 20-minute newsletter writing framework that works every time.
Using GIFs, visuals, and videos to build trust and engagement.
The importance of consistency in email marketing.
Key takeaways from Liz’s Survivor experience that entrepreneurs can apply to their email strategy.

Links & Resources Mentioned:

Liz’s $9 Email Marketing Membership: lydiamartin.info/emailmembership
CLICK HERE to get Liz’s Annual Pass from Nov 25-29, 2024.
Get on my Email List for future episode notifications and resrouces: launchperspective.com
Tools Mentioned:
- Loom for creating quick video responses.
- Descript for video and audio recordings.

Disclaimer: Some links may be affiliate links which means we earn a commission should you decide to make a purchase. We only share tools and programs we use and love.

Action Steps:

Start emailing! Even if it’s been a while, don’t overthink it—just write.
Try Liz’s simple framework for newsletters: Personal update → Segue → Content → Call to action.
Consider joining Liz’s membership or annual pass for templates, resources, and support.

Previous Episode

41: Digital Course Creation Simplified: Answers to Your Biggest Questions

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Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey.

Tools, Resources, Programs, and Links Shared:

Free Resources:

Get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course

Podcast Episodes:

🎧 Brainstorm Your Course Idea with AI and ChatGPT

🎧 How to Create an Online Course with Kajabi

Recommended Tools:

All-In-One Business Platform: Kajabi

A robust all-in-one platform for course creation, marketing, and delivery. Sign up through my link to get a 30-day free trial.

Email Service Provider: ConvertKit

Resource: A free email service provider that allows you to build an email list and create landing pages with a Buy Now button.

Video Editing Tool: Descript

A powerful tool for editing videos and podcasts by text, making it easy to clean up your recordings.

Recommended Programs:

Amy Porterfield’s Course Confident Bootcamp

Join this bootcamp to gain clarity on your course idea and get support from both Amy Porterfield and myself. As a bonus, you’ll receive an exclusive invitation to my Course Clarity Q&A session.

Digital Course Academy

Open just once a year, Digital Course Academy is the only implementation program of its kind that not only shows you exactly how to create your digital course like a pro — but how to market your course in a way that ethically (and authentically) enrolls more students than you ever thought possible every time you deliver it.

Ignite Membership

Get ongoing support, monthly masterclasses, tech tutorials, templates, and access to a community of like-minded course creators.
Click here to watch the video for this episode.

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Launch Perspective - 42: Effortless Email Marketing: Turn Followers into Customers Without the Headache

Transcript

Effortless Email Marketing: Turn Followers into Customers Without the Headache with Liz Wilcox

LYDIA: I am so excited for today's episode and thrilled to be welcoming email marketing powerhouse Liz Wilcox. If you're running an online business, you know how crucial email marketing is. But it’s not always easy to create those connections through written words.

Personally, I love connecting with people through video and through my podcast. B