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LATAM Medtech Leaders™ - Michael Barbe, Principal, Medaron Consulting

Michael Barbe, Principal, Medaron Consulting

05/17/19 • 42 min

LATAM Medtech Leaders™

Michael is principal at Medaron Consulting and director at Med Market Access. Michael assists early-stage life sciences companies with global expansion initiatives and foreign companies expanding into the US and beyond. Michael has held senior management roles in large blue-chip and early-stage companies and has established and grown medical device markets globally. Prior to that, he was Director - Europe, Middle East, Africa, Canada & Latin America for Misonix, a US company that specializes in the development and commercialization of ultrasonic surgical devices for neurosurgical, spinal, advanced wound care, and general surgery procedures. Prior to that, he was Region Director, General Manager - Latin America for Smith & Nephew where he managed an $80M P&L and 200 direct employees. Michael was also the Region Director - LatAm for Johnson & Johnson, and Director for Spinal & Guided Surgery - LatAm for Medtronic.
Michael has expertise in different areas of the medical device business in Latin America including regulatory, clinical research, financial, legal, compliance, and human resources. Throughout his years of experience, Michael has accumulated a broad network of surgeons, researchers, administrators, trade organizations and in-country specialists that he can quickly leverage to execute cost-effective go-to-market strategies in Latin America.

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Michael is principal at Medaron Consulting and director at Med Market Access. Michael assists early-stage life sciences companies with global expansion initiatives and foreign companies expanding into the US and beyond. Michael has held senior management roles in large blue-chip and early-stage companies and has established and grown medical device markets globally. Prior to that, he was Director - Europe, Middle East, Africa, Canada & Latin America for Misonix, a US company that specializes in the development and commercialization of ultrasonic surgical devices for neurosurgical, spinal, advanced wound care, and general surgery procedures. Prior to that, he was Region Director, General Manager - Latin America for Smith & Nephew where he managed an $80M P&L and 200 direct employees. Michael was also the Region Director - LatAm for Johnson & Johnson, and Director for Spinal & Guided Surgery - LatAm for Medtronic.
Michael has expertise in different areas of the medical device business in Latin America including regulatory, clinical research, financial, legal, compliance, and human resources. Throughout his years of experience, Michael has accumulated a broad network of surgeons, researchers, administrators, trade organizations and in-country specialists that he can quickly leverage to execute cost-effective go-to-market strategies in Latin America.

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undefined - Fransisco Peralta, Principal, Ethos Consulting, LLC

Fransisco Peralta, Principal, Ethos Consulting, LLC

Francisco is a global business executive with over 20 years of experience in the medical device industry. He is a top sales performer establishing record growth and managing market leadership for several medical device companies. He is a proven leader in the development of comprehensive business strategies that result in new markets for emerging medical device companies. Francisco is the principal at Ethos Consulting; an international market development consultancy specializing in the medical device industry. Through Ethos Consulting, Francisco is currently working on reorganizing distribution networks in Spain, Argentina, and Brazil. He is also establishing new distributors in Mexico, Central America, Chile, Paraguay, Uruguay, Colombia, and Venezuela. Under this capacity, he is also managing business objectives, regulatory process, cost structure, and marketing programs. Current and past clients of Ethos Consulting include: Synthes, Arthrosurface, Parcus, Innovasis, STDMED, MedicalVision, SyncMedical, Finceramica, Rhausler, Orteq, and Cannuflow.

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undefined - Lloyd Diamond, CEO, Pixium Vision S.A.

Lloyd Diamond, CEO, Pixium Vision S.A.

Lloyd is the CEO of Pixium Vision S.A., —a company with the mission to create a world of bionic vision for those who have lost their sight, enabling them to regain partial visual perception and greater autonomy. Prior to that, he was the President & CEO of Precise Light Surgical —a company that developed a disruptive surgical resection platform that has tissue differentiating capabilities.
Lloyd has 25 years of disruptive technology commercialization experience in the life science industry. Prior to Precise Light Surgical, he served as the CEO of BONESUPPORT AB, a European orthobiologic company, where he drove rapid market penetration in Europe and the US for their disruptive orthopedic scaffold. He has commercialized many other disruptive technology platforms at Kyphon and Laserscope where he served as the VP of Marketing for the Greenlight Laser system.
Throughout his career, Lloyd has been Instrumental in bringing life science technologies in the major markets in Latin America, including Mexico and Brazil, and established commercial infrastructures in the region.
Lloyd received a dual degree in Biochemsitry and Marketing from Florida Atlantic University and an MBA from the Thunderbird School of Global Management at ASU.

LATAM Medtech Leaders™ - Michael Barbe, Principal, Medaron Consulting

Transcript

Julio Martínez

Welcome to the LATAM Medtech Leaders Podcast. This is a weekly conversation with medtech leaders who have succeeded in Latin America. Today, our guest is Michael Barbe.

Julio Martínez

Hey Michael, it's great to have you here today, welcome to the show!

Michael Barbe

Hey Julio, thank you very much for the invitation.

Julio Martínez
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