Ep 25: The Launch Box with Good Culture: Real Brand-Building Stories and Tactical Marketing Advice
05/14/25 • 44 min
In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo... building an agency that puts values at the center of everything it does.
We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.
Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.
FOLLOW GOOD CULTURE
https://www.instagram.com/goodcultureinc/?hl=en
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo... building an agency that puts values at the center of everything it does.
We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.
Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.
FOLLOW GOOD CULTURE
https://www.instagram.com/goodcultureinc/?hl=en
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep 24: Advocacy in action with Five X More
In this powerful episode of Ladies Who Launch, we’re joined by Tinuke Awe and Clotilde Abe, the dynamic duo and changemakers behind Five X More which is a grassroots organisation working to improve black maternal health outcomes in the UK.
What began as a campaign to raise awareness around the shocking statistic that Black women in the UK are five times more likely to die during childbirth than white women has since become a national movement, pushing for accountability, policy change, and equity in maternal care. Through research, advocacy, and education, Tinuke and Clo are changing lives, and the system.
They share the deeply personal stories that led them to launch Five X More, the challenges of grassroots campaigning, and what it means to create lasting change from the ground up. We talk about the power of community, the strength in collective voice, and the resilience it takes to speak truth to power - even when the odds are stacked against you.
Whether you're passionate about social impact, or building a mission-led movement, this episode is a must-listen.
FOLLOW FIVE X MORE
https://www.instagram.com/fivexmore_/?hl=en-gb
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep 26: A lesson in authenticity with Lorna Luxe
In this episode of Ladies Who Launch, we’re joined by the incredible Lorna Luxe... fashion influencer, entrepreneur, and founder of her own successful brands. With a passion for timeless, sophisticated style, Lorna has built a career that blends fashion blogging, content creation, and brand ownership. From growing her influence on social media to launching her own collections, Lorna has truly mastered the art of personal branding.
We dive into her entrepreneurial journey, discussing the highs and lows of building a fashion empire, how she stays ahead in the fast-paced influencer industry, and the importance of staying authentic while navigating a career in the spotlight.
Whether you’re a fashion lover or aspiring entrepreneur, Lorna’s story will inspire you to launch with authenticity.
** TRIGGER WARNING**
This episode includes discussion around eating disorders. We understand this may be a sensitive topic for some, so please take care when listening.
FOLLOW LORNA
https://www.instagram.com/lornaluxe/
L.A - Space: https://www.instagram.com/l_a_space/?hl=en
FOLLOW US
Instagram: https://www.instagram.com/weareladieswholaunch/
TikTok: https://www.tiktok.com/@weareladieswholaunch
YouTube: https://www.youtube.com/@Weareladieswholaunch
Hosted on Acast. See acast.com/privacy for more information.
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