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Kobo Writing Life Podcast - #55 - Behind the Scenes at Kobo

#55 - Behind the Scenes at Kobo

04/11/16 • 51 min

Kobo Writing Life Podcast

In this episode, Christine takes you behind the scenes at Kobo to hear from colleagues on five different Kobo teams who each play a different role in getting eBooks to customers and analyzing data post-publication. Tune in to hear from:

Chris, KWL Development

  • “Our goal is to make it as easy as possible for our users to publish their content, and then after that do as much as possible to drive the success of those published titles.”
  • How does the dev team manage to wrangle KWL’s seemingly never-ending list of features and ideas we want to implement? He has to balance new projects with maintaining and testing the current platform, and evaluating the necessity and value of each new idea.
  • With each new to-do item, he needs to collaborate with the rest of the broad Kobo team to make sure we can support these changes from a data and software perspective.

Sarah, Content Analytics

  • Why and how you should measure the halo effect of promotions and price changes.
  • Learning what prices sell well in different countries - certain geos are more price-sensitive than others, and you can adjust your territory pricing accordingly. For example, US and UK shoppers are used to paying less for eBooks, while readers in Australia, New Zealand, and Canada are more willing to pay more.

Ben, QA & Content Display

  • Ben's main responsibility involves seeing content coming in and deciding whether or not it's ready to go for sale to customers. When the answer is no, his team works to problem solve, find bugs, and support fixes.
  • Common errors found during the QA process: all content lumped in chapter 1; mismatched file uploaded for the title (ex Book 2 in a series instead of Book 1); missing or out of order chapters; low image quality.
  • Ben's favourite QA lingo. Aren't you dying to know what an obfuscated font is?

Patricia, Publisher Operations

  • The detective work of PubOps, who are always working to answer a question from a publisher, another internal team, or retail partner. Why hasn't a price changed? Why isn't a book for sale? Why has this eBook failed QA testing?
  • Why Patricia likes projects that involve launching in a new territory - a large cross-functional team basically gets to recreate Kobo, and rebuild the catalogue, in a short period of time.

Jared, Big Data

  • Reading data that Kobo collects and analyzes. How we're currently using it for our readers - to show them patterns in how they read, when they read, and help them set reading goals.
  • How we hope to share it with authors and publishers to help improve content and sales.

Do you have a question about what it takes to run a digital retail company that we didn't answer here? Leave a comment on our blog at www.kobowritinglife.com

Thanks for listening!

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In this episode, Christine takes you behind the scenes at Kobo to hear from colleagues on five different Kobo teams who each play a different role in getting eBooks to customers and analyzing data post-publication. Tune in to hear from:

Chris, KWL Development

  • “Our goal is to make it as easy as possible for our users to publish their content, and then after that do as much as possible to drive the success of those published titles.”
  • How does the dev team manage to wrangle KWL’s seemingly never-ending list of features and ideas we want to implement? He has to balance new projects with maintaining and testing the current platform, and evaluating the necessity and value of each new idea.
  • With each new to-do item, he needs to collaborate with the rest of the broad Kobo team to make sure we can support these changes from a data and software perspective.

Sarah, Content Analytics

  • Why and how you should measure the halo effect of promotions and price changes.
  • Learning what prices sell well in different countries - certain geos are more price-sensitive than others, and you can adjust your territory pricing accordingly. For example, US and UK shoppers are used to paying less for eBooks, while readers in Australia, New Zealand, and Canada are more willing to pay more.

Ben, QA & Content Display

  • Ben's main responsibility involves seeing content coming in and deciding whether or not it's ready to go for sale to customers. When the answer is no, his team works to problem solve, find bugs, and support fixes.
  • Common errors found during the QA process: all content lumped in chapter 1; mismatched file uploaded for the title (ex Book 2 in a series instead of Book 1); missing or out of order chapters; low image quality.
  • Ben's favourite QA lingo. Aren't you dying to know what an obfuscated font is?

Patricia, Publisher Operations

  • The detective work of PubOps, who are always working to answer a question from a publisher, another internal team, or retail partner. Why hasn't a price changed? Why isn't a book for sale? Why has this eBook failed QA testing?
  • Why Patricia likes projects that involve launching in a new territory - a large cross-functional team basically gets to recreate Kobo, and rebuild the catalogue, in a short period of time.

Jared, Big Data

  • Reading data that Kobo collects and analyzes. How we're currently using it for our readers - to show them patterns in how they read, when they read, and help them set reading goals.
  • How we hope to share it with authors and publishers to help improve content and sales.

Do you have a question about what it takes to run a digital retail company that we didn't answer here? Leave a comment on our blog at www.kobowritinglife.com

Thanks for listening!

Previous Episode

undefined - #54 - Creating the Uncollected Anthology

#54 - Creating the Uncollected Anthology

Kobo Writing Life Director Mark Lefebvre interviews 6 of the 7 writers who make up the core writers of the Uncollected Anthology project: Phaedra Weldon, Leslie Clare Walker, Annie Reed, Leah Cutter, Dayle A. Dermatis and Kristine Kathryn Rusch. (Absent from the interview, but a core member is Michele Lang)

The Uncollected Anthology of Urban Fantasy, is an ongoing project where, every three months, the authors pick a theme and write a short story for that theme. But instead of bundling the stories together, they each sell their own stories. So you can buy any one of them, or all of them. No fuss, no muss. But the tales are packaged using templates that bring them together thematically, and the authors have found the anthology as helpful for new readers to discover these books.

In the interview, Mark and the writers discuss:

  • How they get together annually for a meeting and have planned the themes out until May 2018
  • How the idea was born out of the Fiction River anthology workshops that Kris runs with her husband Dean. Dayle looked around the room at the talented authors and knew there were enough who wrote urban fantasy to put something like this together
  • The process which includes deadlines for when the stories, the blurbs, the covers are all due each quarter
  • The cross-promotional aspect of marketing each “issue” or theme of this ongoing series that includes the website and links embedded within each author’s books
  • How, even though they are calling them “short stories” some of the stories go as long as 20,000 words or novella length
  • The way Allyson Longueira of WMG Publishing designed the cover template for the group for them to have a consistent brand, look and feel (such as the consistent color that each of the themes employ)
  • The inherent trust each writer has to have, above the existing contract which includes terms such as the fact that each author owns all the copyright on each of their respective stories
  • The common request from readers about how they might be able to get all the stories together
  • How every Feb the theme is urban fantasy romance
  • How Leah doesn’t enjoy writing romance and yet, facing the challenge of that theme wrote a story that she loves the most – “The Midnight Gardener
  • How the themes help the writers explore different concepts and stories they never knew they had in them
  • The brilliantly organic meeting that was the genesis of this collective, and the importance of community and an in person presence at writer events.
  • How Kris is sometimes known by the nickname “Tom Hanks” derived from the movie “Big” because of the storm of ideas that she has
  • Emails, yearly meeting and a closed yahoo group they use to communicate and share files
  • A discussion of some of the challenges that have faced the group
  • Some of the guest authors which include Dean Wesley Smith, Anthea Sharp, Rebecca Senese, Ron Cillins
  • May's “out of the woods” theme . . . .
  • The Fiction River workshops, how they originated based upon what used to be called the Dennis Little workshops at conventions
  • The Importance of being with other writers, the support they offer one another, the pep-talks, the understanding . . . .

After the interview, Mark talks about the importance of what can happen when writers come together to share, to communicate and to network.

Links of Interest

Uncollected Anthology Main Website

Uncollected Anthology Books at Kobo

Click here to subscribe to the Uncollected Anthology Newsletter

Next Episode

undefined - #56 - Weapons in Fiction with J. Daniel Sawyer

#56 - Weapons in Fiction with J. Daniel Sawyer

Mark Lefebvre, Director of Kobo Writing Life, interviews, author, podcaster, film-maker, photographer and audio-book producer, J. Daniel Sawyer. In the interview, Mark and Daniel discuss:

  • Dan’s publishing production schedule which include 5 books currently in the queue, 8 mysteries in a single series (The Clarke Lantham Mysteries) 6 science fiction books spread across two different series (The Antithesis Progression & Suave Rob’s Awesome Adventures) and stand-alones, a couple of short story collections and two long form writer’s guides (Making Tracks: A Writer’s Guide to Audiobooks and How to Produce Them and Throwing Lead: A Writer’s Guide to Firearms and the People Who Use Them)
  • How four of the books in Sawyer’s Clarke Lantham series started off as short stories, but then “escaped” into full sized novels
  • Dan’s book Idea’s Inc. that was inspired by science fiction legend Harlan Ellison’s snarky response to where he gets his ideas from.
  • His goal to write 3000 words each and every day
  • Dan’s Nanowrimo Daily Podcast project Nanowrimo Every Month
  • The three pillars of writing: Craft, Business, Law
  • Examples of incorrect weapon use in stories, which Sawyer addresses in his book: Throwing Lead: A Writer’s Guide to Firearms and the People Who Use Them
  • How poorly researched use of something like weapons can kick a knowing reader out of the story
  • The differences in weapon terminology use, such as a clip and a magazine, an automatic and a semi-automatic
  • The Weaver stance, originally created in the 1950’s and how it remains one of a number of popular shooting stances in handgun training today because it taught police officers how to shoot quickly, accurately and without accidents
  • Why the “clicking” of a gun when it is out of ammunition is an inaccurate Hollywood convention when it comes to most modern firearms
  • Why Doc Brown would NOT have survived the AK-47 attack in the movie Back to the Future, even with a Kevlar vest on
  • Why being shot typically won’t send someone flying backwards or even stop them while rushing forward
  • Dan’s life-long passion for theatre-radio and audio-books
  • How Scott Sigler inspired Dan into podcasting his fiction.
  • A look at the minimum standard equipment an author would need in order to produce their own quality audio book
  • How Dan has created full-cast / multi-voice audio productions
  • The rough number of hours it takes to produce each hour of finished audio product and the differences between single narrator recordings and full-cast productions
  • The importance of learning from one’s own blunders while finding your way through the business aspect of writing

Links:

Daniel Sawyer’s Website

Twitter: @dsawyer

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