#140 - Building your Brand Using Pinterest and Instagram with Lauren Layne
03/05/19 • 44 min
Lauren Layne, New York Times bestselling author and branding superstar, shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. We also discuss the evolution of her newsletter and how it has changed throughout the years.
Never miss an episode: subscribe to the Kobo Writing Life podcast on Apple, Spotify, or Stitcher.
Start self-publishing today with KWL. Join the platform that's fast, free, easy. We put authors first. www.kobo.com/writinglife
Lauren Layne, New York Times bestselling author and branding superstar, shares her secrets on cultivating an author brand and mastering trickier social media platforms, specifically Instagram and Pinterest. Lauren demystifies author branding and explains how authors can find their own aesthetic. She also discusses why she chose to limit her social media presence to two platforms and how she has made these platforms work for her. We also discuss the evolution of her newsletter and how it has changed throughout the years.
Never miss an episode: subscribe to the Kobo Writing Life podcast on Apple, Spotify, or Stitcher.
Start self-publishing today with KWL. Join the platform that's fast, free, easy. We put authors first. www.kobo.com/writinglife
Previous Episode
#139 - Crafting Characters with Damon Suede
Damon Suede, a chart-topping M/M romance author, will change the way you think about craft and characters. Damon gives listeners tips from his books Verbalize and Your A Game, such as thinking about characters in the term of budgeting a blockbuster film and why every character should be driven by a specific word. He also talks about sex, romance, and exploring different types of relationships. Warning: this episode contains explicit content!
Next Episode
#141 - Creating Beautiful Covers with Stuart Bache
Book cover designer Stuart Bache joins us on the podcast this week debunking our theory that authors should not design their own covers. Stuart talks to us about his journey into cover design and how he started his business Books Covered. He sheds some light into his process working with authors directly and the information he needs from an author to design their cover. Stuart also tells listeners tips they can utilize when designing their own cover.
Never miss an episode: subscribe to the Kobo Writing Life podcast on Apple, Spotify, or Stitcher.
Start self-publishing today with KWL. Join the platform that's fast, free, easy. We put authors first. www.kobo.com/writinglife
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