Knowledge@HEC - Coronavirus: Making A Difference Through Social Media

Coronavirus: Making A Difference Through Social Media

07/23/20 • 4 min

As social distancing becomes the new normal, social media rally distant communities worldwide in moments of hope and inspiration. HEC Paris professor Kristine de Valck tells us how critical social media can be in times of crisis and how should marketers adopt their social media strategies in this extraordinary time.

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Previous Episode

The Role of the European Central Bank in Supporting the Economy Through COVID-19

The European Central Bank unveiled a 750-billion-euro aid in support of the European economy hit by the coronavirus pandemic. What are these measures set to achieve? Analysis by HEC Paris Professor of Finance Jean-Edouard Colliard.

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Next Episode

AI, Robots & The Future of Work in Times of COVID-19

The coronavirus pandemic has placed millions of employees under lockdown. Digital technology and new ways of working across time and space, become more critical. Sangseok You, HEC Paris professor of Information Systems, explains the relationship between humans and AI and robots, and its post-crisis impact on the future of work.

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