Turning Ideas Into Influence
04/10/25 • 36 min
Brian Wallace went from working in tech to becoming one of the best content storytellers around. He started NowSourcing to help brands tell great stories through smart design and simple words. In this talk, Brian shares how his team takes big, tricky ideas and turns them into infographics and content that gets shared all over the internet.
We also talk about how AI is changing marketing, how to use it the right way, and why telling a great story is still more important than ever. Brian also tells us about the Innovate Summit, a big event he created to help business owners and leaders get inspired and stay creative.
If you want to get better at sharing your business ideas or learn more about content marketing, this episode is for you!
Key Topics Covered:
- Brian’s journey from tech to storytelling
- The power of infographics and visual storytelling
- How to make complex ideas simple and shareable
- The right and wrong ways to use AI in marketing
- Behind the scenes of the Innovate Summit
- Tips for business owners to grow using content
Guest Links & Resources:
👉 Website: NowSourcing
👉 LinkedIn: Brian Wallace
👉 Innovate Summit: Summit
Special Thanks To:
🎙️ Carl Richards from Podcast Solutions Made Simple – Podcast expert and production support
🎙️ Fred Crouch from Property Wizard Podcast – Real estate expert and podcast co-host
🎙️ Jovan Strika from Hive – Founder of the coworking space that’s more than just space
🎙️ Melanie Webber – Business partner and creative visionary
🎙️ Wayne Pratt from Motive8U Inc – Coach and podcast co-host
Sponsors:
🔥 Descript – AI Audio & Video Editor
Edit videos and podcasts quickly and easily with Descript. We love it!
👉 Try Descript here
🏠 Property Wizard Podcast
Learn how to invest in real estate with expert Fred Crouch.
👉 Listen to Property Wizard
Contact Us:
📧 Have questions or want to say hello?
Email us at: [email protected]
Hosts:
🎙️ Bernie Franzgrote → Bernie’s Link
🎙️ Wayne Pratt → Wayne’s LinkedIn
Call to Action:
💡 Want to turn your ideas into powerful stories? Let’s chat!
📧 Reach out at: [email protected]
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
Brian Wallace went from working in tech to becoming one of the best content storytellers around. He started NowSourcing to help brands tell great stories through smart design and simple words. In this talk, Brian shares how his team takes big, tricky ideas and turns them into infographics and content that gets shared all over the internet.
We also talk about how AI is changing marketing, how to use it the right way, and why telling a great story is still more important than ever. Brian also tells us about the Innovate Summit, a big event he created to help business owners and leaders get inspired and stay creative.
If you want to get better at sharing your business ideas or learn more about content marketing, this episode is for you!
Key Topics Covered:
- Brian’s journey from tech to storytelling
- The power of infographics and visual storytelling
- How to make complex ideas simple and shareable
- The right and wrong ways to use AI in marketing
- Behind the scenes of the Innovate Summit
- Tips for business owners to grow using content
Guest Links & Resources:
👉 Website: NowSourcing
👉 LinkedIn: Brian Wallace
👉 Innovate Summit: Summit
Special Thanks To:
🎙️ Carl Richards from Podcast Solutions Made Simple – Podcast expert and production support
🎙️ Fred Crouch from Property Wizard Podcast – Real estate expert and podcast co-host
🎙️ Jovan Strika from Hive – Founder of the coworking space that’s more than just space
🎙️ Melanie Webber – Business partner and creative visionary
🎙️ Wayne Pratt from Motive8U Inc – Coach and podcast co-host
Sponsors:
🔥 Descript – AI Audio & Video Editor
Edit videos and podcasts quickly and easily with Descript. We love it!
👉 Try Descript here
🏠 Property Wizard Podcast
Learn how to invest in real estate with expert Fred Crouch.
👉 Listen to Property Wizard
Contact Us:
📧 Have questions or want to say hello?
Email us at: [email protected]
Hosts:
🎙️ Bernie Franzgrote → Bernie’s Link
🎙️ Wayne Pratt → Wayne’s LinkedIn
Call to Action:
💡 Want to turn your ideas into powerful stories? Let’s chat!
📧 Reach out at: [email protected]
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
Previous Episode
How to Bond Sales and Marketing Departments?
In this episode, Bernie Franzgrote and Wayne Pratt talk with Stefanie Curtis, the founder and CEO of Pace Creative Group. Stefanie shares how her agency helps businesses break down communication walls and use data to plan smarter.
If you're a business owner, startup founder, or solopreneur, this episode is packed with simple tips and big ideas to help your business grow the right way.
You’ll learn:
- Why it’s important for sales and marketing to talk
- How to use data to plan your business moves
- Why customized tools and tech matter
- The biggest challenges for small business owners
- How planning ahead sets you up for success
- How Stefanie’s team helps businesses all across North America
🎙️ Stefanie also shares real stories of how her team at Pace Creative Group turns good ideas into real business wins.
Guest Resources:
🌐 Website: creativepace.com
💼 LinkedIn: Stefanie Curtis
Sponsors:
🎧 Descript — AI Editing for Audio & Video. Easy, smart, and fast. Try it here: tinyurl.com/3ns72bdk
🏠 Property Wizard Podcast — Learn real estate investing with Fred Crouch: tinyurl.com/3psh5bdk
Support & Shoutouts:
Big thanks to the amazing people who support and inspire us:
- Carl Richards, Podcast Pro at Podcast Solutions Made Simple (LinkedIn)
- Fred Crouch, cohost and expert on real estate (LinkedIn)
- Jovan Strika from @Hive, the coworking space that connects people
- Melanie Webber, business partner and strategic thinker (LinkedIn)
- Wayne Pratt, cohost and coach from Motive8U Inc (LinkedIn)
🎥 Watch the episode on YouTube: https://youtu.be/a3m0H27VUEU
Got feedback or questions?
📩 Email us at: [email protected]
Let us motivate and support your journey. We’re here for you.
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
Next Episode
Proven Strategies to Scale Your Business Fast
Problem Solved: Most entrepreneurs struggle to grow fast without breaking their systems—Graeme Barlow shares how to scale smarter, not harder.
In this episode of Knack 4 Business, we’re joined by Graeme Barlow, visionary co-founder and CEO of Iversoft, a fast-growing tech company. Graeme dives deep into how he built a strong business foundation, the value of team culture, and how smart use of tech—including AI—helps scale without chaos.
You’ll get behind-the-scenes insights on what it really takes to grow a company in today's competitive digital space.
Here’s what we cover:
- How to avoid the most common mistakes when scaling
- Building strong, adaptable teams that fuel growth
- Goal-setting that works (and sticks!)
- The secret to being resourceful when things get tough
- Using AI and automation for sustainable success
- Why systems matter more than speed
- Leadership lessons from the frontlines of tech
Whether you're just starting out or scaling fast, this episode is packed with wisdom you can use today.
🎧 Listen in and learn from someone who’s done it.
🎙 Guest Links & Resources:
💼 Shoutout to our Sponsors:
- Descript – AI Editing for Audio & Video
Make podcast editing fast and fun. Try Descript now → Get Descript - Notionhive – Web & App Design That Works
Launch your next big thing with smart, stunning digital solutions → Explore Notionhive - Gentry Learning – Empowering Future-Ready Minds
Modern education that prepares learners for success in a digital world → Discover Gentry Learning
🙏 Special Thanks To:
- Carl Richards → Podcast Expert
- Fred Crouch → Property Wizard Podcast
- Jovan Strika → Hive Coworking
- Melanie Webber → Trusted business partner
- Wayne Pratt → Motive8U Inc, co-host and business coach
📧 Contact Us: We’d love your feedback! Reach us at [email protected]
🎧Check out more episodes here
Let us motivate and inspire you on your journey!
Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/knack-4-business-228232/turning-ideas-into-influence-89489414"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to turning ideas into influence on goodpods" style="width: 225px" /> </a>
Copy