John Abbas: Warm Audience Advertising Secrets

Chris Mason is one of the best direct response marketers on the planet — with the results to back it up. Unlike many so-called “entrepreneurs,” he’s started and grown multiple businesses to 6 and even 7 figures (including founding one of the leading Wordpress software companies in the world). What he’s done online needs no resume, but I didn’t invite him on the show to talk about any of that. Instead, I wanted to talk about the insane results he’s been getting through direct mail. Yes, direct mail. It’s not news that the email inbox is more crowded than ever. And Facebook CPAs just keep creeping higher. But instead of complaining, Chris found a new way forward. He says, “If you have an existing customer base, you need to be doing direct mail — yesterday.” This interview had me taking notes the whole way and never wanting to get a direct mail campaign up and running more.