
Episode 20: Chris Helfrich - Eat.Learn.Play/Steph and Ayesha Curry
05/24/23 • 44 min
On this episode, Host Krish Kumar sits down with Chris Helfrich, President and CEO of Stephen and Ayesha Curry's Eat. Learn. Play. Foundation (ELP), which he helped launch in July 2019.
With a mission to unleash the potential of every child, Eat. Learn. Play. is committed to bettering the lives of kids and families in Oakland, the Bay Area, and across the country. The organization supports children by fighting to end childhood hunger, ensuring students have access to a quality education and providing safe places for children to play and be active. To-date, Chris has expanded the foundation with over 30+ community partnerships including Kaiser Permanente, Workday, Salesforce, World Central Kitchen, and the Alameda County Community Food Bank. Additionally, he has played a pivotal role in facilitating the delivery of over 25 million meals to Oakland students and families struggling with food insecurity during the COVID-19 pandemic.
Prior to this, Chris served as CEO of the Starlight Children’s Foundation, the nation’s leading organization working to transform the hospital experience for millions of seriously and terminally ill children across the U.S. In this role, Chris oversaw the creation of two major, innovative programs which fueled Starlight’s success. First, Starlight Gowns, an effort to revolutionize children’s hospital gowns by replacing ugly, uncomfortable and embarrassing gowns with ones that are soft, comfortable, and a source of joy for the kids who wear them. Lucasfilm, Marvel, Major League Baseball and Disney are among the brands that have featured their iconic designs on almost 500,000 gowns that have been distributed to hospitalized kids since the beginning of 2017. Chris also spearheaded the creation of Starlight Xperience, a groundbreaking new program built in collaboration with Google that brings the magic of virtual reality to hundreds of children’s hospitals across the country. The inspiring program makes it possible for kids to be virtually teleported out of the hospital to almost anywhere in the world – or beyond – they dream to go. Chris made a significant impact in his time as CEO with a nearly 400% growth in fundraising and program spending for the foundation.
Before joining Starlight, Chris worked for the United Nation Foundation, where he spent over five years leading Nothing But Nets, the world’s largest global, grassroots campaign to defeat malaria. During his tenure, the campaign delivered more than five million life-saving bed nets and other malaria interventions to families across 30 sub-Saharan African countries, and served as a leading global health advocate on Capitol Hill, reducing global malaria deaths by 60%. While leading Nothing But Nets, Chris recruited Stephen Curry to become an ambassador for the campaign, and the two traveled together to refugee camps in Tanzania in 2013 and the White House in 2014 in support of the fight to defeat malaria.
Chris is a graduate of Trinity University where he was named Young Alumnus of the Year in 2018. He is a member of the Board of Directors for Starlight Children’s Foundation and the Leadership Council for Classy. He currently resides in the Bay Area with his wife, Kate, and three children.
Recorded and Edited by Shiv Govil.
On this episode, Host Krish Kumar sits down with Chris Helfrich, President and CEO of Stephen and Ayesha Curry's Eat. Learn. Play. Foundation (ELP), which he helped launch in July 2019.
With a mission to unleash the potential of every child, Eat. Learn. Play. is committed to bettering the lives of kids and families in Oakland, the Bay Area, and across the country. The organization supports children by fighting to end childhood hunger, ensuring students have access to a quality education and providing safe places for children to play and be active. To-date, Chris has expanded the foundation with over 30+ community partnerships including Kaiser Permanente, Workday, Salesforce, World Central Kitchen, and the Alameda County Community Food Bank. Additionally, he has played a pivotal role in facilitating the delivery of over 25 million meals to Oakland students and families struggling with food insecurity during the COVID-19 pandemic.
Prior to this, Chris served as CEO of the Starlight Children’s Foundation, the nation’s leading organization working to transform the hospital experience for millions of seriously and terminally ill children across the U.S. In this role, Chris oversaw the creation of two major, innovative programs which fueled Starlight’s success. First, Starlight Gowns, an effort to revolutionize children’s hospital gowns by replacing ugly, uncomfortable and embarrassing gowns with ones that are soft, comfortable, and a source of joy for the kids who wear them. Lucasfilm, Marvel, Major League Baseball and Disney are among the brands that have featured their iconic designs on almost 500,000 gowns that have been distributed to hospitalized kids since the beginning of 2017. Chris also spearheaded the creation of Starlight Xperience, a groundbreaking new program built in collaboration with Google that brings the magic of virtual reality to hundreds of children’s hospitals across the country. The inspiring program makes it possible for kids to be virtually teleported out of the hospital to almost anywhere in the world – or beyond – they dream to go. Chris made a significant impact in his time as CEO with a nearly 400% growth in fundraising and program spending for the foundation.
Before joining Starlight, Chris worked for the United Nation Foundation, where he spent over five years leading Nothing But Nets, the world’s largest global, grassroots campaign to defeat malaria. During his tenure, the campaign delivered more than five million life-saving bed nets and other malaria interventions to families across 30 sub-Saharan African countries, and served as a leading global health advocate on Capitol Hill, reducing global malaria deaths by 60%. While leading Nothing But Nets, Chris recruited Stephen Curry to become an ambassador for the campaign, and the two traveled together to refugee camps in Tanzania in 2013 and the White House in 2014 in support of the fight to defeat malaria.
Chris is a graduate of Trinity University where he was named Young Alumnus of the Year in 2018. He is a member of the Board of Directors for Starlight Children’s Foundation and the Leadership Council for Classy. He currently resides in the Bay Area with his wife, Kate, and three children.
Recorded and Edited by Shiv Govil.
Previous Episode

Episode 19: Nicole Rodrigues - Public Relations/NRPR Group
On this episode, Host Krish Kumar sits down with Nicole Rodrigues, the Founder and CEO of NRPR Group.
Nicole Rodrigues is a recognized PR expert, digital and social media marketing pro with 22+ years of experience under her belt. She has developed and successfully executed strategic campaigns for some of the biggest names in business, including: Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV and the Oakland (now Las Vegas) Raiders. Amongst some of the most notable campaigns she was charged with, Nicole ran the first and only official Mommy blogger campaign for Yahoo!, she devised and launched the PR strategy for all of Hulu's first original shows, and she helped develop Youtube’s creator and influencer PR strategy to produce more impactful campaigns at the forefront of the creator economy boom.
Nicole has repeatedly been celebrated as an innovative leader in her industry, most recently as a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022. She has also been honored with a Stevie Award winner for Communications, Investor Relations, or PR Executive of the Year. She was also awarded PR Daily’s “PR Professional of the Year” Award (2019), Bulldog Reporter’s “Stars of PR - PR Professional Who Makes a Difference” Award (2018), a Gold Award for “Public or Media Relations Professional of the Year” in Bulldog Reporter's “Stars of PR,” and PR News’ Top 50 Game Changers in Public Relations (2017). These awards are confirmation of her mission to meaningfully disrupt the way in which public relations are done in the modern era.
Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. Through her book, readers gain inspiration and actionable insight for growing as a person and in their careers.
Nicole takes great pride in being a former NFL cheerleader, having spent several years cheering for the famed Oakland Raiders. Today, she continues to cheer on her “new team” at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations. She earned her MBA at UCLA’s Anderson School of Management. While attending business school, Nicole was an Admissions Rep on class council and graduated in the top 15% of her class. She earned her MBA with a concentration in entrepreneurship, which she chose purposely to ensure she was learning more skills to help her clients manage the ups and downs of starting, growing and scaling a business.
Recorded and Edited by Shiv Govil.
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Episode 21: Jesse Schumann - Argentinian Rapper/Writer
On this episode, Host Krish Kumar sits down with Jesse Schumann, an Argentinian Rapper and emerging writer.
Jesse Schumann is from Tulsa, Oklahoma. He is a graduate of University School and Booker T. Washington High School, both of which he attended with Krish. He is currently taking time off from Williams College to pursue various creative endeavors. After visiting his sister in Buenos Aires, Argentina, he started rapping with Venezuelan up-and-comer Azabache Flow. You can find his debut single “Post-Nasal” on every music streaming platform and watch the music video on YouTube. Jesse has also begun the process of writing a novel about his life and family history.
“Post-Nasal” by Jeschum
Spotify: https://open.spotify.com/track/2cYKNUorEq2dX35UWh5Rxq?si=t6Trk_eNRfaJ3_f-Q0c6QQ
Apple Music: https://music.apple.com/us/album/post-nasal-feat-azabache-flow/1687232868?i=1687232870
YouTube: https://youtu.be/htbPOr0IBZ0
Twitter: @jhschum
Instagram: @jeschum
Recorded and Edited by Shiv Govil.
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