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Keys To The Shop : Equipping Coffee Shop Leaders - 336: Cafe Leadership Masterclass w/ Selina Viguera of Blue Bottle Coffee

336: Cafe Leadership Masterclass w/ Selina Viguera of Blue Bottle Coffee

03/22/22 • 74 min

1 Listener

Keys To The Shop : Equipping Coffee Shop Leaders

It's not very often you come across someone who has spent decades as a true example of what it is to be an exemplary manager, leader, and professional. When you do find them you better be prepared to absorb their wisdom and let it help guide your own career.

Well, today we are privileged to sit down with some one who has done exactly that. We are talking all about leadership, management, and training, with Selina Viguera of Blue Bottle Coffee!

Selina Viguera is well-known in specialty coffee mostly for being an amazing and dedicated barista. She leads the Barista Guild Café at Specialty Coffee Expo and U.S. CoffeeChamps; she’s been a lead barista at TED in Vancouver, as well as TEDxWomen and TEDxMed; her latte art is featured on the Pacific Barista Series Oat and Rice packages. And she’s been “the face” of Blue Bottle, especially in her adopted home in Los Angeles, for years. Selina Viguera is a coffee professional who has worked in the industry for over 20+ years. Selina has managed some of the busiest Blue Bottle cafes in the North American market such as San Francisco’s Ferry Building location and LA’s Abbot Kinney location, where she is currently the cafe leader for over 7 years. In our conversation we explore here long career and the experiences that have shied who she is as a leader today. We cover:
  • Discovering the work of the cafe and then specialty coffee
  • Connecting with customers and becoming a leader
  • Leading the change to specialty in her first cafe
  • Learning to train and teach
  • Doors opening for management and leadership
  • Leading "Team First" and the metric of staff happiness
  • Training and onboarding effectively
  • Empowering feedback and conflict resolution
  • Balance of structure and culture
  • Embracing difficult conversations and being courageous
  • What she is most proud of accomplishing
  • Advice to fellow managers

Links:

Instagram: @sellybean_13

Email: [email protected]

Recommended Episodes:

329 : How to Teach Company Values to Your Staff

313 : Coffee Education and Training w/ Michael Phillips of Blue Bottle Coffee

306 : A Conversation w/ 2004 U.S. Barista Champion, Bronwen Serna!

305 : Founder Friday! w/ Andrew Sinclair of MadLab Coffee, Los Angeles, CA

305 : Founder Friday! w/ Andrew Sinclair of MadLab Coffee, Los Angeles, CA

In Praise of Long Term Imperfect Employment

Visit our amazing Sponsors!

www.groundcontrol.coffee

www.pacficfoodservice.com

www.coffeefest.com

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It's not very often you come across someone who has spent decades as a true example of what it is to be an exemplary manager, leader, and professional. When you do find them you better be prepared to absorb their wisdom and let it help guide your own career.

Well, today we are privileged to sit down with some one who has done exactly that. We are talking all about leadership, management, and training, with Selina Viguera of Blue Bottle Coffee!

Selina Viguera is well-known in specialty coffee mostly for being an amazing and dedicated barista. She leads the Barista Guild Café at Specialty Coffee Expo and U.S. CoffeeChamps; she’s been a lead barista at TED in Vancouver, as well as TEDxWomen and TEDxMed; her latte art is featured on the Pacific Barista Series Oat and Rice packages. And she’s been “the face” of Blue Bottle, especially in her adopted home in Los Angeles, for years. Selina Viguera is a coffee professional who has worked in the industry for over 20+ years. Selina has managed some of the busiest Blue Bottle cafes in the North American market such as San Francisco’s Ferry Building location and LA’s Abbot Kinney location, where she is currently the cafe leader for over 7 years. In our conversation we explore here long career and the experiences that have shied who she is as a leader today. We cover:
  • Discovering the work of the cafe and then specialty coffee
  • Connecting with customers and becoming a leader
  • Leading the change to specialty in her first cafe
  • Learning to train and teach
  • Doors opening for management and leadership
  • Leading "Team First" and the metric of staff happiness
  • Training and onboarding effectively
  • Empowering feedback and conflict resolution
  • Balance of structure and culture
  • Embracing difficult conversations and being courageous
  • What she is most proud of accomplishing
  • Advice to fellow managers

Links:

Instagram: @sellybean_13

Email: [email protected]

Recommended Episodes:

329 : How to Teach Company Values to Your Staff

313 : Coffee Education and Training w/ Michael Phillips of Blue Bottle Coffee

306 : A Conversation w/ 2004 U.S. Barista Champion, Bronwen Serna!

305 : Founder Friday! w/ Andrew Sinclair of MadLab Coffee, Los Angeles, CA

305 : Founder Friday! w/ Andrew Sinclair of MadLab Coffee, Los Angeles, CA

In Praise of Long Term Imperfect Employment

Visit our amazing Sponsors!

www.groundcontrol.coffee

www.pacficfoodservice.com

www.coffeefest.com

Previous Episode

undefined - In Praise of Long Term Imperfect Employment

In Praise of Long Term Imperfect Employment

We have talked a lot about your career development on the show and for the most part I would say this show advocates that you find a place that is right for you. There are times though, when we are in what could be considered the right place, but the difficulty prompts us to move on too quickly, leaving opportunity for growth behind.

In todays Shift Break we will be chatting about how long term employment in a place that can sometimes be deeply challenging can actually be beneficial and deepen your growth.

Be sure to also listen to the linked episodes below. They provide other perspectives that will help you wrap your mind around your current situation to make a mindful and solid decision.

Related Episodes:

Hard Work is Hard

077 : How you can Happen to your Career w/ Scott Anthony Barlow : A frame work for finding the right work

015 : What to do if You don’t Advance w/ Anne Nylander : How to take the next step in your barista/coffee career

260 : Wait! Is your current Job actually the right Job?

331 : The 7 Deadly Sins of my Career

292 : How to Take Charge and Drive Your Career w/ Ed Evarts

Patience & Passivity : Career Advice for the Long Game

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

Custom branded mobile apps for your shop!

www.espressly.co

Next Episode

undefined - Flexibility for Owners and Managers

Flexibility for Owners and Managers

Giving up control and taking on a new role can be scary. As a result a lot of owners and managers rely on rigid and controlling way of leading that ends up doing more harm than good.

In today's Shift Break we will be talking about the value of flexibility for both owners and managers and how it benefits the new context we find ourselves in when leading and delegating leadership.

Recommended episodes:

261 : The Basics of Managing Managers

194 : Encore Episode! Leadership in the Cafe: 10 Steps to being a People First Leader | Aired January 17 2017

229 : 7 Tips for New Managers

Shift Break: The One-on-One

165 : The Art of Deep Listening w/ Oscar Trimboli

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

Custom branded mobile apps for your shop!

www.espressly.co

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