Larry Wheeler // Boasberg Wheeler

06/26/24 • 66 min

There can be no dispute that Ewing Kaufmann is one of the most impactful and influential business leaders in Kansas City history. In this episode of Kansas City Marketing legends, we hear from one of our own legends what it was like to work for Mr. K. at Marion Labs and the business lessons he learned that helped him run his own public relations firm.

Larry Wheeler experienced first-hand the growth of Marion Labs. In fact, he had something to do with that growth as we will hear. After Marion Labs, Larry will tell us about his switch to the PR agency side and talk about another KC public relations legend, Howard Boasberg.

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Bill Fromm // Barkley

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Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency.

He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the country. Along the way, he had a few other ideas for companies that he brought to life.

We will hear from Bill how he started the agency and helped launch what became a real estate giant, helped sell some expensive German beer and the story of winning the Sonic Drive-In account – a huge turning point in Barkley’s history.

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Landa William // LandaJob

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Chances are more than a few of you have Landa Williams to thank for a job or for an employee hire in a Kansas City agency or company. And even if you didn’t, you absolutely know a few people who did.

LandaJob is her company’s name, and she will tell us how that came about on this edition of the Marketing Legends of Kansas City. Plus, she might even give us some of those behind-the-scenes stories with everyone’s name protected of course.

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