006. How to encourage diversity in the wellness industry with Toral Shah

10/07/19 • 58 min

Today I'm interviewing Toral Shah, scientist, writer and chef, the name behind The Urban Kitchen and co-founder of What The Health events.

In this episode we cover some great topics related to diversity and how we can all do our bit to ensure the right people hear the health messages they need including:

Basing health and wellbeing on how people look, and the dangers this has to our message as wellness experts.
Increasing diversity in our messages so we help our audience see people more like themselves and therefore they listen more carefully to our health messages.
The fact that we all have prejudices, regardless of our own race, religion or ethnicity.
How we can all stand up and support other minorities - even if we feel we don’t identify with that community ourselves.
Finding commonality in our messages, rather than division - celebrating our differences rather than using them to divide, polarise and argue.
Getting more diversity at health events and panels so we don’t just keep hearing the same things over and over from the same people.
Apathy in small things like social media, right through to larger issues like the environment and politics. How we can lift ourselves out of apathy and question things more.
Listening and learning different perspectives, not just living in an echo chamber that reinforces our own views.

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Today I'm interviewing Toral Shah, scientist, writer and chef, the name behind The Urban Kitchen and co-founder of What The Health events.

In this episode we cover some great topics related to diversity and how we can all do our bit to ensure the right people hear the health messages they need including:

Basing health and wellbeing on how people look, and the dangers this has to our message as wellness experts.
Increasing diversity in our messages so we help our audience see people more like themselves and therefore they listen more carefully to our health messages.
The fact that we all have prejudices, regardless of our own race, religion or ethnicity.
How we can all stand up and support other minorities - even if we feel we don’t identify with that community ourselves.
Finding commonality in our messages, rather than division - celebrating our differences rather than using them to divide, polarise and argue.
Getting more diversity at health events and panels so we don’t just keep hearing the same things over and over from the same people.
Apathy in small things like social media, right through to larger issues like the environment and politics. How we can lift ourselves out of apathy and question things more.
Listening and learning different perspectives, not just living in an echo chamber that reinforces our own views.

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Previous Episode

005. How to start a mailing list for your wellness business

Today I'm talking about how to start a mailing list for your wellness business. Because as great as social media is for connecting you to people, the real value is when you have a list of your own so you can contact your ideal customers whenever you need.

But starting a mailing list can seem overwhelming or just downright pointless when you’re just getting started. Why create yet another thing to do in your business?

If that’s how you’re thinking about mailing lists right now, this episode is perfect listening.

In this episode I talk about:

Choosing a provider to send your emails from: my experience and why this mustn’t hold you back
Creating a freebie or lead magnet to entice people onto your mailing list (because no-one gives away their email address for free these days!)
Automated email sequences and why these are so important
Promoting your lead magnet so you get lots of people signing up to your mailing list
What you should be sending to your email list and how often

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast

Next Episode

007. How to sell your wellness business without feeling gross

Today I'm talking about selling. And I bet the concept is already making you cringe, right?

We can be the most qualified practitioner going with fabulous products and services. But unless we get comfortable with selling and find an authentic way to do it, we're not going to have a business.

If you hate sales, think it's all about being pushy and think you're always going to suck at it, this is the episode for you.

In this episode I talk about:

How selling is all about starting conversations, and talking less, not more to your ideal customer.
Adding value and how to conquer imposter complex around what you’re offering
Intangible vs. tangible benefits and which one is more important to highlight when it comes to helping people make sales decisions
Getting other people to sell for you (in a non-MLM type way)
Scheduling and how to use this harness the times you feel great about what you do

For episode show notes, resources and links, head to https://vickyshilling.com/juststartnow-podcast