E71: How to Have Your Best Launch Ever

07/18/22 • 24 min

What do you need to do in order to have a great launch? Is there a formula for guaranteed success, or is it all just one big shot in the dark every time you launch?
We’re wrapping up our mini series on launching with a special episode. You’ll hear a conversation between my friend Esther Littlefield and I all about how to have your best launch ever. You’ll learn the3 essentials to having a successful launch... including one that you may have overlooked in the past. Oh, and be sure to stick around to the end of our conversation for a special time-sensitive announcement!
Over the past 6 years, we’ve launched everything from coaching to services to freebies to courses and memberships... and we’ve had some launches that completely flopped, and others that flourished. After years of being behind the scenes of dozens of launches PLUS doing several of our own launches, we’ve learned that every successful launch must have 2 key components: A solid marketing strategy AND clear launch plan.
That’s why last summer, we created the Level Up Your Launch Method and taught it inside of a masterclass. But over the past year, we’ve talked with our community members and clients and we realized when you have to go through the launch process alone, it can be really tough. We realized that there’s one more key ingredient, aside from a strategy and a plan, that will supercharge a launch: support.
There are 3 main types of support that you could benefit from in your launch:
1. A guide / coach / mentor
2. Accountability
3. Community / friends / biz besties
We’ve learned that anyone can develop a strategy and create their launch plan-especially if they use our Level Up Your Launch method. And you CAN have a successful launch on your own. BUT it’s a whole lot more fun, and it’s often more successful, when you do it with support.
So now you know what you need in order to have your best launch ever. But we wanted to find a way to support you even more. We both have students and clients who are often looking for that added support to get their launch accomplished. So we have created Level up Your Launch LIVE -An 8 week guided experience to your best launch ever!
Level Up Your Launch LIVE will help you:

Feel confident that your offer and marketing strategy will appeal to your community (instead of launching something that might not be what your community needs)
Be prepared and equipped to complete the tasks necessary to get your launch out the door (instead of randomly doing tasks that may or may not be important)
Actually enjoy the launch process (instead of feeling lonely and confused)

Learn more about what is included in Level Up Your Launch Live here.

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Are you tired from trying to share your God-inspired message while working your full time job? Do you wonder if it’s worth it, or even possible, to build a ministry or business on the side?
I have good news for you. It is possible. It is worth it. You can do it.
Download the Honor System Guide, to help you honor all the work God has given you to do.

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Feel confident that your offer and marketing strategy will appeal to your community (instead of launching something that might not be what your community needs)
Be prepared and equipped to complete the tasks necessary to get your launch out the door (instead of randomly doing tasks that may or may not be important)
Actually enjoy the launch process (instead of feeling lonely and confused)

Learn more about what is included in Level Up Your Launch Live here.

Previous Episode

E70: One Thing You Didn't Think Of For Your Launch

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If you are thinking about launching a new product, course, or service, you are probably mapping out your plan, figuring out tech platforms, and honing in on your sales copy. But there is one ingredient for a successful launch that you probably haven’t thought of. Join me for Episode 70 of Just One Simple Thing to find out what it is!
We’re here in the middle of a mini-series all about the resources you need to successfully launch a new product, service, or course. In the last episode, we talked about how much time you’ll need to launch. We went over a basic launch timeline, and you might have been surprised to learn that you need somewhere around 8 weeks to properly prepare yourself and your audience for your launch. If you missed that, head back to Episode 69 to get the breakdown.
Then if you are listening in real time, you may have seen a post on my Instagram feed where I talked about the tech resources and platforms you might need for your launch. I shared three priorities and three questions to ask when selecting the right systems for you .... Because what’s best for me is not necessarily what’s best for you.
So in today’s episode, let’s talk about the one resource you need for your launch that you probably haven’t thought of ... and that’s community and accountability. Actually ... that’s two different resources. Sometimes, you can get them in the same place, but it’s usually best if they come from different sources or perspectives. Community is built around a shared experience. It could be an experience everyone has had before, or an experience the group goes through together. The shared experience bonds the members of the community, even when they have very little in common otherwise.
Accountability is a completely different thing.
Accountability is more than just reporting in on how you are doing, and being encouraged and cheered along your path. True, active accountability comes after you when you don’t check in.
I often see people going to their community, to their friends, for accountability. And I have to be honest with you ... most communities and even most friendships are not mature enough for the consistency and hard conversations that accountability requires.
So where do you find community and accountability for your launch? Here are three suggestions.
1. Launch with affiliates.
2. Launch with a partner.
3. Launch with a coach.
ACTION STEP:
Before you start engaging people for community and accountability, you need to be sure your business or ministry is ready to launch something new. Esther and I created an assessment you can use to figure that out. Go grab the assessment here, add up your points, and decide if you are Good to Go, On Your Way, Not Quite Ready. I’d love to hear your results. DM me on FB or IG @doanewthing to let me know what you have going on.
RESOURCES:
Instagram Post: Deciding on Your Launch Tech
Simple Conversations interview with Emily Saxe
Unearthing Everyday Faith subscription box
Pre-launch Readiness Assessment

Next Episode

E72: Engage New Email Subscribers with a Welcome Series

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Have you ever joined a group or a community, or maybe started a new job ... and they just threw you in, expecting you to know how things work? That’s what it’s like for your new email subscribers. They sometimes feel like they’ve dropped into an ongoing conversation and they aren’t quite sure how to catch up. In Episode 72 of Just One Simple Thing, you’ll learn how to create a simple email welcome series to develop a relationship with your new subscribers and get them engaged.
Let’s think about why you need a welcome series. There are three main reasons:

It Introduces you and your message to your new audience member and develops your relationship with them.
It “trains” them to open your email.
It weeds out unsubscribers, which increases deliverability of your main emails.

Before you start writing your welcome series, you need to know the goal of your specific series. What is the main thing you want readers to do when they complete your series?
People are more likely to do what you want them to do if they know, like, and trust you.
The basic welcome series has four emails ... the Know email, the Like email, the Trust email, and the Wrap Up or Buy email.
The Know email tells them who you are, what they can expect from you, and why it matters.
The Like email demonstrates your style and your voice. It is highly relatable, with links to your most helpful content.
The Trust email shows your experience and expertise, including feedback and testimonials from other readers, clients, or students.
The Wrap-up or Buy email is a gentle ask for what you want to happen next.
Tips for a Successful Welcome Series

Be sure to let them know what to expect
End each email with an opportunity to respond
Leave a “cliffhanger” for the next email
Give your current subscribers an opportunity to read your new series

Levitcus 19:33-34 says “Do not take advantage of foreigners who live among you in your land. Treat them like native-born Israelites, and love them as you love yourself. Remember that you were once foreigners living in the land of Egypt. I am the Lord your God."

I think that’s really good advice. I know I have felt like a foreigner in a new space, and in those situations, I tend to hold back around the edges until I feel like I know, like and trust the new people I am around. So that’s what you want from your email welcome series ... to help your new subscribers go from foreigners to friends.
ACTION STEP:

Head over to my free Facebook group Plan & Pray with Do A New Thing and grab your free Welcome Series planner. It’s a handy worksheet that will help you map out your Know, Like and Trust emails before you start writing.
RESOURCE:

You’re Welcome Webinar – A training webinar that goes into more detail about creating your welcome series.