#85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! 🚀🖥️
10/02/23 • 32 min
Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.
Segments Overview:
- You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
- Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
- The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
- Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.
Deep Dive:
- You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
- Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.
- Read more on the story here.
- The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
- Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.
Conclusion:
Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!
Connect & Explore:
- 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
- Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.
Remember, a powerful website awaits those willing to take action! Until next time.
Timestamps
You Ask, We Answer [00:03:04]
Discussion on how to make a website more accessible and the importance of considering accessibility for all users.
Website Stories [00:12:05]
Introduction to the segment where the hosts discuss interesting stories related to websites.
Website Accessibility and Google [00:05:19]
Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.
Google updates its SEO playbook [00:12:39]
Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.
Using AI for content creation [00:15:58]
Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.
Website engine room: Smush and Tiny [00:19:49]
Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.
Internal Links and their Importance [00:24:30]
Explanation of...
Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.
Segments Overview:
- You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
- Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
- The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
- Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.
Deep Dive:
- You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
- Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.
- Read more on the story here.
- The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
- Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.
Conclusion:
Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!
Connect & Explore:
- 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
- Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.
Remember, a powerful website awaits those willing to take action! Until next time.
Timestamps
You Ask, We Answer [00:03:04]
Discussion on how to make a website more accessible and the importance of considering accessibility for all users.
Website Stories [00:12:05]
Introduction to the segment where the hosts discuss interesting stories related to websites.
Website Accessibility and Google [00:05:19]
Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.
Google updates its SEO playbook [00:12:39]
Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.
Using AI for content creation [00:15:58]
Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.
Website engine room: Smush and Tiny [00:19:49]
Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.
Internal Links and their Importance [00:24:30]
Explanation of...
Previous Episode
#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler
🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟
Episode Highlights
💡 The Rise of Social-First Video
- Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
- Discover the secrets to crafting captivating social-first video strategies.
📈 The Power of Video Strategy
- Explore the essential components of a successful video strategy that leaves a lasting impact.
- Uncover the role of storytelling and brand personality in effective video marketing.
🤖 Unleashing Video AI
- Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
- Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.
In-Depth Discussion
- 📽️ Social-First Video Secrets
- Adam shares his insights into the world of social-first video and how it's transforming audience engagement.
📹 Crafting an Effective Video Strategy
- Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.
🤯 The Game-Changing Role of Video AI
- Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.
Key Takeaways
📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.
📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.
📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.
Final Words
🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏
Connect with Adam Chandler
🔗 Guest Links
Explore the world of Reel Film
🔊 Listen & Subscribe
Catch all our episodes on your favorite podcast platform.
Watch the video version on YouTube.
Stay Tuned for More!
Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧
Timestamps:
The importance of understanding the "why" and objectives of video strategy [00:03:38]
Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.
Considering the longevity of video content and repurposing opportunities [00:06:39]
Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.
Audience profiling and understanding where they hang out [00:08:28]
Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.
Using Video for Multiple Channels [00:10:23]
Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.
The Importance of Marketing Strategy [00:11:27]
Highlighting the role of marketing strategy in utilizing video effectively for business objectives.
Understanding Social First Video [00:12:30]
Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.
Standing out in a saturated video market [00:20:24]
Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.
Using creativity to make videos stand out [00:21:24]
An example of a successful social media campaign that stood out by taking a different creative approach.
Making service videos visually stunning [00:23:47]
How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.
The importance of subscribing [00:31:25]
Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.
Reminder to subscribe [00:31:36]
Jonny reminds viewers to subscribe and mentions different platforms like YouTu...
Next Episode
#86 Scaling D2C Brands with E-Commerce Marketing & Behavioural Science with Kyle Hoffman
🎙️ Dive into another exhilarating episode of the "Jonny Ross Fractional CMO" podcast!
Join us as we delve deep with Kyle Hoffman, the powerhouse behind Wellow's soaring growth and Director of Growth Strategy at Function Growth.
In this episode, we uncover:
🚀 The Wellow growth story: Bamboo compression socks, sustainability, and big business numbers.
🧠 Behavioural science's pivotal role in D2C brand strategies.
💡 Pro tips on scaling Direct-to-Consumer brands sustainably.
🤖 The tech, resources, and teams D2C brands need to scale exponentially.
If D2C, Ecommerce, Marketing, Entrepreneurship, and Behavioural Science are your jam, this episode is tailored for you! 🎉
Remember, the best brands don't just sell; they tell stories, invoke emotions, and build connections. Kyle's experiences offer a rich tapestry of insights on doing just that! 🌟
Key Takeaways:
- Understanding customer behavior is vital for successful e-commerce marketing.
- Using real-world data combined with behavioral science can lead to effective marketing strategies.
- Behavioral science isn't just theory; it's based on actual real-world studies.
Highlights & Discussion Topics:
a. Maximum Purchase Limit: A case study where setting a maximum limit on purchase influenced customer behavior positively.
b. Behavioral Science Training: Function Growth Co.'s training program on behavioral science equips teams with actionable insights.
c. Real-World Studies vs. Brand Testing: The importance of testing behavioral science concepts tailored to a specific brand or product.
d. Richard Shotton's Contributions: Reference to books on behavioral science and its practical applications.
e. Choice Paralysis: The idea that limiting options can sometimes enhance user experience and decision-making.
f. Pratfall Effect: A fascinating concept where showcasing brand weaknesses authentically can be turned into strengths. Case in point: Guinness's ad campaign
Resources & Recommendations:
Books: Works by Richard Shotton on behavioral science.
Agencies need to walk the talk: Building and growing their brand is crucial.
The significance of varied creative assets in marketing.
🔗 Guest Links:
Function Growth - https://functiongrowth.co
Kyle Hoffman on LinkedIn - https://www.linkedin.com/in/kyle-hoff...
Listen & Watch:
🎧 Audio on your favourite podcast platform - https://podcast.jonnyross.com/listen
Timestamps
The Willow's growth story [00:01:24]
Kyle discusses the background of Willow, a brand created by Function Growth, and their decision to launch their own product company.
Strategies for explosive growth [00:05:12]
Kyle shares the secrets behind Willow's rapid growth in its first 12 months, including consumer research, branding, pricing strategy, and creative advertising.
Diversifying advertising channels [00:10:55]
Kyle talks about how Willow diversified its advertising channels, including using Google ads, YouTube ads, and CTV (Connected TV), while still relying heavily on meta (Facebook) advertising.
Finding product market fit [00:12:19]
Discussion on the importance of finding product market fit and the role...
Jonny Ross Fractional CMO - #85 Making Accessibility a Priority, Navigating AI SEO, & Essential Tools to Elevate Your WebSite! 🚀🖥️
Transcript
Hello and welcome. Welcome to episode 15 of the 90 Day Website Mastery Podcast. We are celebrating the launch of our new program and the completion of the best website, Best Practice Webinar series. We wanted to find a way to continue to share more advice and insights about making your website work harder for you and to for you to feel proud again of your website. Each episode will comprise of four segments. As always, we have the answer where we'
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