Jonny Ross Fractional CMO

🚀 Episode Overview:

Join Jonny Ross and Pascal Fintoni for a deep dive into effective website strategies and the latest in SEO for 2024. This episode covers practical tips on social media linking, the importance of SEO, and the tools every website manager needs.

📌 Episode Highlights:

1. Welcome & Introduction

• Hosts: Jonny Ross & Pascal Fintoni
• Focus: Enhancing your website's impact and pride in your digital presence.

1. You Ask, We Answer

• Topic: Do social media platforms penalize links to external websites?
• Insight: Jonny and Pascal debunk myths and discuss strategies to use social media effectively without harming your site's traffic.

1. Website Stories

• Feature: Review of "5 SEO Strategies to Embrace in 2024" by Chitra Iyer on CMSWire.
• Discussion: Trends in SEO that emphasize user intent, multi-platform strategy, and the shift from keywords to comprehensive digital presence.

1. The Website Engine Room

• Tools Highlighted:Jonny’s Pick: Linked Helper - Enhances LinkedIn activity through automation.
• Pascal’s Recommendation: EmbedResponsively.com - Ensures videos are displayed optimally on all devices.

1. The Website Call to Action

• Jonny’s Tip: Implement AI chatbots to improve real-time interaction on your site.
• Pascal’s Advice: Pre-plan content for industry events to ensure timely and relevant updates.

🔗 Useful Links:

• Read the featured SEO article
• Try EmbedResponsively.com
• Explore Linked Helper

📅 What’s Next:

Stay tuned for the next episode where we will unveil a special announcement in our Website Engine Room segment! Visit 90daymarketingmastery.com for more information and to book your discovery call.

📬 Get Involved:

Implement the tips from today’s episode and share your results with us for a chance to be featured on the show!

👋 Parting Note:

Enjoy a creative montage as you jot down your action steps from today's insights. Don’t forget to follow or subscribe for more valuable episodes!

Chapters:

00:00:16

-

Introduction

Introduction to episode 25 of the 90-day website mastery podcast and discussion about the purpose of the podcast.

00:03:15

-

You Ask, We Answer

Discussion

about the relationship between social media, websites, and YouTube. The

impact of sharing website links on social media posts and the behavior

of users in interacting with posts.

00:10:25

-

Website Stories

Discussion

of an article about 5 SEO strategies to embrace in 2024. The evolving

role of search engine optimization and its impact on audience intent and

content ecosystems.

00:19:16

-

Website Engine Room

Recommendations

for using Linked Helper to automate tasks on LinkedIn and

embedresponsively.com to create responsive videos for websites.

00:24:35

-

Website Call to Action

In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.

In This Episode, You Will Learn:

1. Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy.
2. The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics.
3. Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale.
4. Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance.
5. Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale.
6. Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients.
7. Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.

Resources Mentioned:

• "Selling with Dignity" by Harry Spaight
• Sales Made Easy Podcast by Harry Spaight

Connect with Harry Spaight:

Website: Selling with Dignity

LinkedIn: Harry Spaight

Instagram: @harryspaight

Twitter: @HarrySpaight1

Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!

Timestamps:

The transformative world of sales (00:00:13)

Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.

The concept of servant selling (00:01:23)

Harry explains the concept of servant selling and its transformation of traditional sales approach.

Serving others and providing value (00:02:31)

Harry discusses the importance of serving others and providing value to build genuine connections.

Networking and building trust (00:03:09)

The importance of networking, building trust, and having meaningful conversations with potential clients.

Targeting the right prospects (00:07:31)

Harry explains how to define and target the right prospects for effective sales conversations.

Long-term impact of servant selling (00:09:52)

The impact of servant selling on building long-term relationships and trust with clients.

Authenticity and building relationships (00:11:07)

The importance of authenticity in building relationships and the impact of insincerity in sales.

Selling outcomes, not products (00:16:04)

The significance of selling outcomes and the impact of focusing on clients' needs rather than the products or services.

The role of digital marketing (00:18:59)

The importance of digital presence, authenticity, and genuine engagement in building trust and credibility.

Effective email communication (00:20:12)

The value of providing relevant and relatable content in email communication to engage potential clients.

The message resonates (00:21:49)

Harry discusses the types of clients he works with and emphasizes the importance of putting the other person first in sales.

Balancing friendship and business (00:23:10)

Harry addresses the challenge of balancing friendship and business in sales and the need to ask for the business.

Overcoming the fear of rejection (00:25:12)

Harry provides advice on overcoming the fear of rejection and the common occurrence of people not being interested in a sales pitch.

Re-engaging after b...

🔍 Dive deep into the world of strategic marketing and business growth in this enlightening episode of the Jonny Ross Fractional CMO podcast. Join us as we sit down with Kyle Golding, a seasoned entrepreneur and CEO of The Golding Group.

🔹 What's Inside:

• 🧠 Strategic Mastery: Kyle shares his 37+ years of wisdom, offering a treasure trove of insights on building robust marketing strategies and driving business growth.
• 💡 From Band to Brand: Discover Kyle's unique journey from managing music bands to mastering the art of branding and marketing.
• 🚀 Tackling Today's Market: Learn how to navigate the rapidly evolving digital landscape and use AI to empower your business strategy.
• 🎯 Audience Identification: Understand the art of pinpointing your target audience and why saying 'no' can be your business's superpower.
• 🤝 Human Element in Strategy: Get an expert take on blending technology with human intuition for impactful business decisions.

👨‍💼 About Kyle Golding:

Kyle is not just the mastermind behind The Golding Group's success; he's also a strategic thinker and a creative force in the marketing industry. With a rich background in various business sectors and a passion for innovation, Kyle brings a wealth of knowledge to the table.

📈 Perfect for:

Entrepreneurs, marketing professionals, business leaders, and anyone passionate about understanding the intricacies of strategic growth and effective marketing in the modern world.

🔗 Tune in now!

Don't forget to subscribe for more insightful episodes!

👉 Follow Kyle Golding for more insights:

• LinkedIn: https://www.linkedin.com/in/kylegolding/
• Website: https://thegoldinggroup.com

💬 We'd Love to Hear from You!

Join the conversation. Share your thoughts on this episode and your experiences in strategic marketing and business growth. Drop a comment below or reach out to us on social media.

Timestamps

The journey to becoming a sound guy and starting a business (00:04:18)

Jonny & Kyle share how they unintentionally started a business as teenagers by becoming sound guys for bands.

Transition from the music industry to marketing (00:08:23)

Jonny & Kyle discuss how they transitioned from the music industry to the marketing side of things and started over in the field of marketing.

Frustrations in corporate marketing departments (00:09:38)

Jonny & Kyle talk about their frustrations in corporate marketing departments, where they faced job eliminations and a lack of direction in marketing strategies.

Understanding Strategy and Marketing (00:10:37)

Jonny & Kyle discuss the importance of understanding strategy and marketing, emphasizing the need for a strategic approach and a focus on audience, differentiation, and educated decision-making.

Common Mistakes in Marketing (00:11:50)

Jonny & Kyle highlight common mistakes organizations make in marketing, such as assuming everyone is their client and assuming their opinions should drive the conversation, and emphasize the importance of market research and understanding one's position in the market.

Identifying Differentiation (00:15:57)

Jonny & Kyle discuss the process of identifying an organization's differentiation, emphasizing the need for honesty, focusing on 1 or 2 core strengths, and comparing strengths to those of competitors to determine true differentiation.

Identifying Strengths and Themes (00:21:17)

Jonny & Kyle discuss the process of identifying strengths and grouping them into common themes.

Understanding the Market and Competition (00:24:01)

Jonny & Kyle explain the importance of understanding the market and competition in order to position oneself effectively.

Focusing on Customer Service vs. Price and Technology (00:27:12)

Jonny & Kyle give examples of how businesses can excel in different areas, such as customer service, price, or technology, and how this affects their target audience and competition.

The importance of customer service (00:31:15)

Jonny & Kyle discuss the significance of paying attention to customer feedback and continuously improving customer service.

The danger of trying to do everything (00:32:11)

Jonny & Kyle explore the negative consequences of trying to cater to every customer need and the importance of focusing on what your business does best.

The future of strategic planning in a digital world (00:38:13)

Jonny & Kyle provide insights on the role of AI in collecting and organizing market information, but the necessity of human intuition and conversation in translating that information into effec...

Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.

Segments Overview:

1. You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.
2. Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.
3. The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.
4. Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.

Deep Dive:

1. You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.
2. Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.

• Read more on the story here.

1. The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.
2. Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.

Conclusion:

Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!

Connect & Explore:

• 90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.
• Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.

Remember, a powerful website awaits those willing to take action! Until next time.

Timestamps

You Ask, We Answer [00:03:04]

Discussion on how to make a website more accessible and the importance of considering accessibility for all users.

Website Stories [00:12:05]

Introduction to the segment where the hosts discuss interesting stories related to websites.

Website Accessibility and Google [00:05:19]

Exploration of the connection between website accessibility and Google's new algorithm, emphasizing the importance of accessibility for better search rankings.

Google updates its SEO playbook [00:12:39]

Discussion on the change in Google's verbiage from "content written by people" to "content created for people" and the implications for AI-generated content.

Using AI for content creation [00:15:58]

Exploring the role of AI in content creation and the importance of creating resourceful, helpful, and readable content for people.

Website engine room: Smush and Tiny [00:19:49]

Introduction of the Smush plugin for image optimization and the Tiny website as a file converter and repair tool.

Internal Links and their Importance [00:24:30]

Explanation of...

🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟

Episode Highlights

💡 The Rise of Social-First Video

• Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
• Discover the secrets to crafting captivating social-first video strategies.

📈 The Power of Video Strategy

• Explore the essential components of a successful video strategy that leaves a lasting impact.
• Uncover the role of storytelling and brand personality in effective video marketing.

🤖 Unleashing Video AI

• Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
• Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.

In-Depth Discussion

• 📽️ Social-First Video Secrets
• Adam shares his insights into the world of social-first video and how it's transforming audience engagement.

📹 Crafting an Effective Video Strategy

• Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.

🤯 The Game-Changing Role of Video AI

• Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.

Key Takeaways

📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.

📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.

📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.

Final Words

🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏

Connect with Adam Chandler

🔗 Guest Links

LinkedIn Profile

Explore the world of Reel Film

🔊 Listen & Subscribe

Catch all our episodes on your favorite podcast platform.

Watch the video version on YouTube.

Stay Tuned for More!

Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧

Timestamps:

The importance of understanding the "why" and objectives of video strategy [00:03:38]

Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.

Considering the longevity of video content and repurposing opportunities [00:06:39]

Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.

Audience profiling and understanding where they hang out [00:08:28]

Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.

Using Video for Multiple Channels [00:10:23]

Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.

The Importance of Marketing Strategy [00:11:27]

Highlighting the role of marketing strategy in utilizing video effectively for business objectives.

Understanding Social First Video [00:12:30]

Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.

Standing out in a saturated video market [00:20:24]

Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.

Using creativity to make videos stand out [00:21:24]

An example of a successful social media campaign that stood out by taking a different creative approach.

Making service videos visually stunning [00:23:47]

How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.

The importance of subscribing [00:31:25]

Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.

Reminder to subscribe [00:31:36]

Jonny reminds viewers to subscribe and mentions different platforms like YouTu...