#579 Lisa Shorr: Building a Powerful Brand: What Every Business Needs to Know ⚡
04/02/25 • 69 min
How do you build a brand that stands out? In this engaging conversation, Lisa Shorr, branding expert and MSP owner, unpacks the essentials of branding, marketing, and leadership. She shares insights from her book Brand Unleashed and reveals how small businesses can create a compelling brand identity that drives success. Lisa explains the crucial difference between branding and marketing, why every team member plays a leadership role, and how personal and corporate branding shape company culture.
🔹 Top 3 Takeaways: ⃣ Branding vs. Marketing –– Understand how branding builds credibility while marketing generates leads.
2️⃣ The Power of Culture – Your company culture defines your brand; leadership sets the tone.
3️⃣ Building Brand Consistency – From communication to appearance, every interaction shapes how your business is perceived.
This episode is packed with actionable branding strategies for business owners, MSPs, and professionals looking to refine their brand presence.
#Branding #MarketingStrategy #BusinessGrowth #BrandIdentity #Leadership #MSPBusiness #Entrepreneurship #BrandSuccess #SmallBusinessTips #MarketingTips #PersonalBranding #CultureMatters #SEO #Podcast
Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
🎧 Listen on Your Favorite Platforms:
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• Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
• Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
• YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1
🌐 Explore More:
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🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor
💡 Support the Podcast:
• Subscribe: https://joeypinzconversations.com/subscribe/
• Patreon: https://www.patreon.com/joeypinz
• One-Time Payment: https://tinyurl.com/c6dx4hck
Subscribe, follow, and rate with 5 stars if you enjoy these conversations.
Connect with us across various platforms and don't forget to join our newsletter for updates!
#Podcast #Conversations #PersonalGrowth #ThoughtLeadership #Mindfulness
#SelfImprovement #LearningJourney #Motivation #ThoughtProvoking
#KnowledgeSharing #LifeLessons #Interviews #Discipline #InspireChange
#ListenAndLearn #MeaningfulDialogues #Empowerment #Curiosity
#JoeyPinzChats #JoeyPinz #JoeyPinzDiscipline #JPC #JoeyPinnzConversations
#PodMatch
Want to be a guest on Joey Pinz Discipline Conversations? Send Joey Pinz a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thejoeypinz
Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline affects their career, life, goals, and decisions. Join me as I talk to interesting people in: #Health, #Fitness & #Wellness: #Business, #Technology & #Science: #Art & #Culture: Website: joeypinz.com All social media @TheJoeyPinz Do you
How do you build a brand that stands out? In this engaging conversation, Lisa Shorr, branding expert and MSP owner, unpacks the essentials of branding, marketing, and leadership. She shares insights from her book Brand Unleashed and reveals how small businesses can create a compelling brand identity that drives success. Lisa explains the crucial difference between branding and marketing, why every team member plays a leadership role, and how personal and corporate branding shape company culture.
🔹 Top 3 Takeaways: ⃣ Branding vs. Marketing –– Understand how branding builds credibility while marketing generates leads.
2️⃣ The Power of Culture – Your company culture defines your brand; leadership sets the tone.
3️⃣ Building Brand Consistency – From communication to appearance, every interaction shapes how your business is perceived.
This episode is packed with actionable branding strategies for business owners, MSPs, and professionals looking to refine their brand presence.
#Branding #MarketingStrategy #BusinessGrowth #BrandIdentity #Leadership #MSPBusiness #Entrepreneurship #BrandSuccess #SmallBusinessTips #MarketingTips #PersonalBranding #CultureMatters #SEO #Podcast
Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
🎧 Listen on Your Favorite Platforms:
• Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinz
• Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
• Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
• YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1
🌐 Explore More:
• Website: https://www.joeypinz.com
• Link Tree: https://linktr.ee/joeypinz
• Follow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)
• Subscribe: https://joeypinzconversations.com/subscribe/
🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor
💡 Support the Podcast:
• Subscribe: https://joeypinzconversations.com/subscribe/
• Patreon: https://www.patreon.com/joeypinz
• One-Time Payment: https://tinyurl.com/c6dx4hck
Subscribe, follow, and rate with 5 stars if you enjoy these conversations.
Connect with us across various platforms and don't forget to join our newsletter for updates!
#Podcast #Conversations #PersonalGrowth #ThoughtLeadership #Mindfulness
#SelfImprovement #LearningJourney #Motivation #ThoughtProvoking
#KnowledgeSharing #LifeLessons #Interviews #Discipline #InspireChange
#ListenAndLearn #MeaningfulDialogues #Empowerment #Curiosity
#JoeyPinzChats #JoeyPinz #JoeyPinzDiscipline #JPC #JoeyPinnzConversations
#PodMatch
Want to be a guest on Joey Pinz Discipline Conversations? Send Joey Pinz a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thejoeypinz
Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline affects their career, life, goals, and decisions. Join me as I talk to interesting people in: #Health, #Fitness & #Wellness: #Business, #Technology & #Science: #Art & #Culture: Website: joeypinz.com All social media @TheJoeyPinz Do you
Previous Episode
#602 Matt Yesbeck: 🎸 From Power Chords to Power Moves: Business Reinvented
In this high-energy conversation, Joey Pinz sits down with entrepreneur and guitarist Matt Yesbeck to explore how creativity, problem-solving, and faith shape business success. 🎙️
Matt, founder of MSPX, introduces his groundbreaking marketplace that empowers MSPs to offload unwanted client contracts with ease—without damaging relationships or reputations. 🔄 Imagine a smooth transition that benefits all parties involved! This platform bridges a massive gap in the Managed Service Provider (MSP) industry.
Beyond tech innovation, Matt opens up about his passion for music 🎸—from mastering Metallica riffs to leading worship at his church—and how these disciplines fuel his entrepreneurial spirit. He also shares how his faith guides every decision, blending personal conviction with professional integrity.
🔥 Top 3 Highlights:
1️⃣ How MSPX is revolutionizing client offloading and contract transfers for MSPs.
2️⃣ Matt’s insights on balancing faith, business, and creativity to foster sustainable success.
3️⃣ Why guitar practice and business share more in common than you think.
If you're an MSP, tech leader, or entrepreneur looking for inspiration and game-changing strategies, this episode delivers big time! 🚀
#MSPX #MSPMarketplace #Entrepreneurship #FaithInBusiness #ManagedServiceProviders #TechInnovation #GuitarLife #ClientRetention #MSPBrokers #StartupLife #JoeyPinzConversations
--
Join us for enlightening discussions that spark growth and exploration.
Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.
🎧 Listen on Your Favorite Platforms:
• Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinz
• Apple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438
• Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10
• YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1
🌐 Explore More:
• Website: https://www.joeypinz.com
• Link Tree: https://linktr.ee/joeypinz
• Follow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)
• Subscribe: https://joeypinzconversations.com/subscribe/
🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com
Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor
💡 Support the Podcast:
• Subscribe: https://joeypinzconversations.com/subscribe/
• Patreon: https://www.patreon.com/joeypinz
• One-Time Payment: https://tinyurl.com/c6dx4hck
Subscribe, follow, and rate with 5 stars if you enjoy these conversations.
Connect with us across various platforms and don't forget to join our newsletter for updates!
#Podcast #Conversations #PersonalGrowth #ThoughtLeadership #Mindfulness
#SelfImprovement #LearningJourney #Motivation #ThoughtProvoking
#KnowledgeSharing #LifeLessons #Interviews #Discipline #InspireChange
#ListenAndLearn #MeaningfulDialogues #Empowerment #Curiosity
#JoeyPinzChats #JoeyPinz #JoeyPinzDiscipline #JPC #JoeyPinnzConversations
#PodMatch
Want to be a guest on Joey Pinz Discipline Conversations? Send Joey Pinz a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thejoeypinz
Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline a
Joey Pinz Discipline Conversations - #579 Lisa Shorr: Building a Powerful Brand: What Every Business Needs to Know ⚡
Transcript
00:00.96
JP
Lisa Shore had a great conversation with Lisa. What do you know about branding? We all heard of it before. We understand how it works, I guess. Is it organic? Do you create We have these high-level celebrities and companies that really make sure their brand goes in a certain direction. But if you're a small business owner, how do you create a brand?
00:29.74
JP
How do you make sure your image is accepted and perceived the way you want it to be? She is currently a man
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