Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

03/31/15 • 46 min

This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to ... Read More

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Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment

When do people realize value from your product? It’s not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us ... Read More

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Adding Jobs-to-be-Done to a Persona-Based Product Development Process

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project ... Read More