Episode 3: Chief Digital Officer — Job Defined by Shayne Madamba (Havas Ortega)

04/14/21 • 64 min

A Digital Marketer with close to 2 decades of experience in the Advertising Industry and currently the Chief Digital Officer of Award-Winning Fully Integrated Media and Creative Agency, Havas Ortega.

Digital Marketing is vast and ever-changing, to help us navigate and define what the job really is as a digital marketer, Havas Ortega's Shayne Madamba will share her journey from wanting to be a lawyer due to her passion for creating strong cases and sound arguments to how her internship made a substantial and lasting impression that made her fall in love with the ad industry.

Throughout her years in the industry, she experienced the dramatic transition from traditional marketing to digital marketing and intricately broke down segments of digital marketing.

True to her desire of creating a strong case, she sheds light on how being a generalist, which is usually frowned upon, made her a better general that is currently leading a thriving business unit.

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A Digital Marketer with close to 2 decades of experience in the Advertising Industry and currently the Chief Digital Officer of Award-Winning Fully Integrated Media and Creative Agency, Havas Ortega.

Throughout her years in the industry, she experienced the dramatic transition from traditional marketing to digital marketing and intricately broke down segments of digital marketing.

True to her desire of creating a strong case, she sheds light on how being a generalist, which is usually frowned upon, made her a better general that is currently leading a thriving business unit.

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Previous Episode

Episode 2: Strategy Director — Job Defined by Manny Gonzales (Ogilvy)

Strategy professional with almost 2 decades experience in the Advertising Industry. Currently the Head of Consulting & Strategy Director of the award winning and advertising icon, Ogilvy.

Diving deep into the role like a true strategy professional, Manny Gonzales defines the job and his journey From his childhood dream of being a musician, watching commercials in tv more than the actual shows, choosing a practical course, shifting careers after 10 years, finding insights from things that are quite common but not commonly said, and falling in love with the application of insights from logic to magic.

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Next Episode

Episode 4: What do employers look at in a resume?

A graduating student during a career talk asked me this classic question,

“What do employers look for in an employee?”

So I offered this response:

“Before we ask what employers LOOK FOR, let’s rephrase that to what they LOOK AT. And what they look at is your ticket that will decide if they will look for you. That ticket is your resume”

Whether you’re a graduating student or already part of the work force, we always have this question in our heads when we look for a job. But before the opportunity, you have to get them interested first and it starts with your resume.

The contents of your resume are important but which ones do employers look at? I’ll be sharing my experiences backed up by a study on how to effectively look best when they look at you through your resume.

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