056 - Dat Earned Media (with Emily Naismith)
10/05/18 • 55 min
This week! We’re going through our open tabs and will be discussing the perils of government funded arts organisations, what happens when clients sue their ad agencies, and the structure of trust!
Helping us bring some outside perspective today is our special guest Emily Naismith.
Emily is a writer, creative and strategist. She hosts the food podcast Ingredipedia which has been listed by The Age as one of the top Australian podcasts and writes columns on Broadsheet called Snack Detective and Food We Fight About. Currently she is Director of Branded Content at Broadsheet Studio, which was just named Branded Content Studio of the Year at the Mumbrella Publish Awards. She’s also worked in the creative department of Clemenger BBDO Melbourne and for publications including Lifelounge and The Thousands. Recently she’s worked on campaigns for Disney, Mercedes, NAB and the AFL among many more.
Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.
Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter
Intro
Ingredipedia
http://ingredipedia.com.au/
Snack Detective
https://www.broadsheet.com.au/national/food-and-drink/article/snack-detective-homemade-mcdonalds-australian-facebook-group-dedicated-recreating-maccas-home
Food We Fight About
https://www.broadsheet.com.au/national/series/food-we-fight-about
Lara
Is the Way Australia Funds the Arts a Recipe for Mediocrity?
https://www.nytimes.com/2018/09/02/arts/australia-performing-arts-funding.html
Dead Puppet Society
http://deadpuppetsociety.com.au/
NYT Australia Facebook Group
https://www.facebook.com/groups/nytaustralia/
The Australian Letter
https://www.nytimes.com/series/nyt-australia-newsletter
Ilya Milstein’s Illustration for The New York Times
https://www.nytimes.com/2018/09/06/world/australia/how-does-australia-see-itself-australia-letter71.html
Jeremy
Test case opens in Supreme Court with Ikon accused of overseeing a ‘failed campaign’
https://mumbrella.com.au/test-case-for-ad-industry-opens-in-supreme-court-as-ikon-accused-of-overseeing-a-failed-campaign-540141
Hair-care brand suing Ikon for ‘failed’ campaign believed it was going to be a ‘smash’, court told
https://mumbrella.com.au/hair-care-brand-suing-ikon-for-failed-campaign-believed-it-was-going-to-be-a-smash-court-told-540297
Experts divided on Ikon TV ad as historic court case rumbles on
https://mumbrella.com.au/experts-divided-on-ikon-tv-advert-historic-court-case-rumbles-on-541514
Ikon dismisses ‘disgraceful’ allegation, as Advangen presses case against ‘Gone With The Wind’ TV ad
https://mumbrella.com.au/ikon-dismisses-disgraceful-allegation-as-advangen-presses-case-against-gone-with-the-wind-tv-ad-541765
Ikon raises prospect of ‘nervous advertising industry’ as Supreme Court test case concludes
https://mumbrella.com.au/ikon-raises-prospects-of-nervous-advertising-industry-as-supreme-court-test-case-concludes-541986
Jane Caro’s Twitter
https://twitter.com/JaneCaro?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Emily
Leadership and the Structure of Trust
http://www.europeanbusinessreview.com/leadership-and-the-structure-of-trust/
Emily's Socials
Ingredipedia Podcast Website
http://ingredipedia.com.au/
Thumbs Up / Thumbs Down
Gourmet Makes
https://www.youtube.com/playlist?list=PLKtIunYVkv_RezN3GB12YA8orYOScQUdA
It’s Alive with Brad
https://www.youtube.com/playlist?list=PLKtIunYVkv_S7LqWqRuGw1oz-1zG3dIL4
Better Call Saul Insider Podcast
http://podbay.fm/show/966297954
If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of!
To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/
Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.
Listen to them over at
This week! We’re going through our open tabs and will be discussing the perils of government funded arts organisations, what happens when clients sue their ad agencies, and the structure of trust!
Helping us bring some outside perspective today is our special guest Emily Naismith.
Emily is a writer, creative and strategist. She hosts the food podcast Ingredipedia which has been listed by The Age as one of the top Australian podcasts and writes columns on Broadsheet called Snack Detective and Food We Fight About. Currently she is Director of Branded Content at Broadsheet Studio, which was just named Branded Content Studio of the Year at the Mumbrella Publish Awards. She’s also worked in the creative department of Clemenger BBDO Melbourne and for publications including Lifelounge and The Thousands. Recently she’s worked on campaigns for Disney, Mercedes, NAB and the AFL among many more.
Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.
Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter
Intro
Ingredipedia
http://ingredipedia.com.au/
Snack Detective
https://www.broadsheet.com.au/national/food-and-drink/article/snack-detective-homemade-mcdonalds-australian-facebook-group-dedicated-recreating-maccas-home
Food We Fight About
https://www.broadsheet.com.au/national/series/food-we-fight-about
Lara
Is the Way Australia Funds the Arts a Recipe for Mediocrity?
https://www.nytimes.com/2018/09/02/arts/australia-performing-arts-funding.html
Dead Puppet Society
http://deadpuppetsociety.com.au/
NYT Australia Facebook Group
https://www.facebook.com/groups/nytaustralia/
The Australian Letter
https://www.nytimes.com/series/nyt-australia-newsletter
Ilya Milstein’s Illustration for The New York Times
https://www.nytimes.com/2018/09/06/world/australia/how-does-australia-see-itself-australia-letter71.html
Jeremy
Test case opens in Supreme Court with Ikon accused of overseeing a ‘failed campaign’
https://mumbrella.com.au/test-case-for-ad-industry-opens-in-supreme-court-as-ikon-accused-of-overseeing-a-failed-campaign-540141
Hair-care brand suing Ikon for ‘failed’ campaign believed it was going to be a ‘smash’, court told
https://mumbrella.com.au/hair-care-brand-suing-ikon-for-failed-campaign-believed-it-was-going-to-be-a-smash-court-told-540297
Experts divided on Ikon TV ad as historic court case rumbles on
https://mumbrella.com.au/experts-divided-on-ikon-tv-advert-historic-court-case-rumbles-on-541514
Ikon dismisses ‘disgraceful’ allegation, as Advangen presses case against ‘Gone With The Wind’ TV ad
https://mumbrella.com.au/ikon-dismisses-disgraceful-allegation-as-advangen-presses-case-against-gone-with-the-wind-tv-ad-541765
Ikon raises prospect of ‘nervous advertising industry’ as Supreme Court test case concludes
https://mumbrella.com.au/ikon-raises-prospects-of-nervous-advertising-industry-as-supreme-court-test-case-concludes-541986
Jane Caro’s Twitter
https://twitter.com/JaneCaro?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Emily
Leadership and the Structure of Trust
http://www.europeanbusinessreview.com/leadership-and-the-structure-of-trust/
Emily's Socials
Ingredipedia Podcast Website
http://ingredipedia.com.au/
Thumbs Up / Thumbs Down
Gourmet Makes
https://www.youtube.com/playlist?list=PLKtIunYVkv_RezN3GB12YA8orYOScQUdA
It’s Alive with Brad
https://www.youtube.com/playlist?list=PLKtIunYVkv_S7LqWqRuGw1oz-1zG3dIL4
Better Call Saul Insider Podcast
http://podbay.fm/show/966297954
If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of!
To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/
Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.
Listen to them over at
Previous Episode
055 - Massive and Scary (with Elliott Burford)
This week! We’re going through our open tabs and will be discussing Podcasting Apps, Inspiration Overload, and Personal Brands.
Helping us bring some outside perspective today is our special guest Elliott Burford.
Originally from South Australia, Elliott is now a creative lead at the Google Creative Lab in New York. Previously at R/GA New York, he designed key experiences for global brands including Audible, Nike, Samsung, Tiffany & Co and YouTube.
Prior to moving stateside, Elliott spent two years in Italy at Fabrica, producing illustration, objects and film for commercial ventures, non-profit organizations and exhibitions.
Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.
Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter
Intro
It’s Decorative Gourd Season, Motherfuckers
https://www.mcsweeneys.net/articles/its-decorative-gourd-season-motherfuckers
Spam
https://www.elliottburford.com/spam/
Lara
Redesigning the Apple Podcast app
https://uxdesign.cc/fixing-things-that-bug-you-or-redesigning-the-apple-podcast-app-6d438a7b4a78
Jeremy
Design Debate: Is There Such a Thing as Too Much Inspiration?
https://99u.adobe.com/articles/59641/design-debate-is-there-such-a-thing-as-too-much-inspiration
The Messy Middle
https://www.amazon.com/Messy-Middle-Finding-Through-Hardest/dp/0735218072
Tim Ferriss Show
https://tim.blog/podcast/
006 - Jacky Winter Gives You The Business
http://jackywinter.givesyouthe.biz/6
050 - Jacky Winter Gives You The Business
http://jackywinter.givesyouthe.biz/89bbaa6f
Elliott
What Happens When People and Companies Are Both Just ‘Brands’?
https://www.nytimes.com/2018/05/01/magazine/what-happens-when-people-and-companies-are-both-just-brands.html
It’s Nice That
https://www.itsnicethat.com/
Under Consideration
https://underconsideration.com/
Benedict Evans
https://www.ben-evans.com/newsletter/
The Exponential View
http://www.exponentialview.co/
Product Hunt
https://www.producthunt.com/
New York Times
https://www.nytimes.com/
Overheard New York
https://www.instagram.com/p/BoHOBi-gFTg/?hl=en&taken-by=overheardnewyork
Pocket
https://getpocket.com/
The Art of Self Invention
https://www.amazon.com/Art-Self-Invention-Identity-Popular/dp/1845113969
Nicholas Feltron- Annual Report
http://feltron.com/
Elliott's Socials
Elliott’s website
https://www.elliottburford.com/
Thumbs Up / Thumbs Down
Astrology Zone app
https://itunes.apple.com/au/app/daily-horoscope-astrology-zone/id527608193?mt=8
Notable Women
https://notablewomen.withgoogle.com/
Harriet Tubman Stamp
https://tubmanstamp.com/
Crokinole
https://boardgamegeek.com/boardgame/521/crokinole
That Little Brewery
https://www.facebook.com/thatlittlebrewery/
If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of!
To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/
Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.
Listen to them over at Soundcloud.
Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/
Next Episode
057 - A secret society of mass vigilantes
This week! We’re taking our monthly visit to New York where we are joined by North American managing agent and producer Bianca Bramham. We'll be going through our open tabs and discussing Board Games, The end of Advertising, and Virtual Product Placement.
Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.
Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter
Lara
Ad Quest
https://www.kickstarter.com/projects/597180658/ad-quest#
Rhino hero
https://boardgamegeek.com/boardgame/91514/rhino-hero
Codenames
https://boardgamegeek.com/boardgame/178900/codenames
The Analyst
https://boardgamegeek.com/boardgame/15620/analyst-game
Board and logic
https://www.smh.com.au/national/board-and-logic-20031211-gdhyiz.html
Jeremy
Advertising is obsolete - here’s why it’s time to end it
https://theconversation.com/advertising-is-obsolete-heres-why-its-time-to-end-it-101639
Can cities kick ads? Inside the global movement to ban urban billboards
https://www.theguardian.com/cities/2015/aug/11/can-cities-kick-ads-ban-urban-billboards
Colossal Media
http://colossalmedia.com/
IRL glasses
https://www.kickstarter.com/projects/ivancash/irl-glasses-glasses-that-block-screens?ref=project_tweet
Bianca
Ryff lets advertisers place any virtual object into commercials and films
https://venturebeat.com/2018/09/13/ryff-lets-advertisers-place-any-virtual-object-into-commercials-and-films/
JWGYTB Episode 053
http://jackywinter.givesyouthe.biz/e974e569
The Blackbird
http://www.themill.com/portfolio/3002/the-blackbird%C2%AE
Thumbs Up / Thumbs Down
Gritty
https://www.thrillist.com/entertainment/nation/philadelphia-flyers-gritty-mascot-origin-story
Philadelphia Pamphlets
https://www.instagram.com/p/BhM-TSwB9YL/?taken-by=biancabramham
David Shrigley’s Mascot
https://www.dezeen.com/2015/06/28/david-shrigley-scottish-football-mascot-kingsley-partick-thistle-global-reaction/
If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of!
To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/
Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.
Listen to them over at Soundcloud.
Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/
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