On the Street at SXSW

03/20/19 • 14 min

A conversation with the attendees of SXSW activations. Kenzie hits the streets to find out what do consumers think of brand activations? How do these engagements change their perception of the brand? And do they make a lasting impression? She covers Game of Thrones, Amazon’s Good Omens, Sony WOW Studio, and Real Self Beauty Bar. [...]

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The Time-Boxed Experience

A conversation with Matt Calkins, Design Principal & Creative Director at IBM Events & Experiences on how to design immersive, branded experiences. Physical brand experiences should be compelling to participants and work support a brand’s strategy in context of B2B, B2C, and internal employee experiences. But, what principles apply across the spectrum of brand expression? [...]

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Intentional Connections

A conversation with Bryce Phillips, CEO & Founder of evo, an action sports retailer, on creating an intentional connection in a brand. Creating a multi-touch market strategy requires innovative thinking. As the the retail industry shifts in the era of Amazon, there are far more considerations than online vs physical, and, arguably, a niche for [...]