
How to Multiply & Scale Your Business Without Overwhelm
07/05/21 • 41 min
I am joined by Joy Bufalini, a business coach and the creator of Simplify to Multiply. This is a principle that busts the belief that being busy equals greater wealth. Joy shares her money journey with us and provides a really vulnerable account of going from $70k in debt to running a million dollar business.
Joy helps established entrepreneurs to grow and scale by focusing on the things that bring the most return on investment and talks with me today about scaling your business without overwhelm.
In this episode:
- How your money blocks change as your business grows
- You don’t need to do all of the things and this can often be used as an excuse
- Why you should focus on scaling in the simplest and most sustainable way
- The importance of feeling the emotions that surround money for you
- How money dates really can change your relationship with your finances
- Reframing your language around money and using gratitude to heal
- Why having good, strong boundaries will allow you to say yes to more things
Register for Catherine’s FREE Financial Coaching Masterclass
Join Catherine’s Facebook Page and FREE Facebook Group
I am joined by Joy Bufalini, a business coach and the creator of Simplify to Multiply. This is a principle that busts the belief that being busy equals greater wealth. Joy shares her money journey with us and provides a really vulnerable account of going from $70k in debt to running a million dollar business.
Joy helps established entrepreneurs to grow and scale by focusing on the things that bring the most return on investment and talks with me today about scaling your business without overwhelm.
In this episode:
- How your money blocks change as your business grows
- You don’t need to do all of the things and this can often be used as an excuse
- Why you should focus on scaling in the simplest and most sustainable way
- The importance of feeling the emotions that surround money for you
- How money dates really can change your relationship with your finances
- Reframing your language around money and using gratitude to heal
- Why having good, strong boundaries will allow you to say yes to more things
Register for Catherine’s FREE Financial Coaching Masterclass
Join Catherine’s Facebook Page and FREE Facebook Group
Previous Episode

Your Relationship With Money: It's Not About the Money
In today’s episode we are looking at why it isn’t always about the money. The average person has 13 money secrets. Psychologists have found that these secrets can lead to poor focus, anxiety and deep rooted shame. These secrets are actually the relationship that we have with ourselves, it is not about the money.
Catherine shares with us the story of a 13 year old girl and how one secret shaped her entire life.
In this episode:
- Money secrets are not about money
- What we spend is what we value
- Financial wellbeing is about discovering who we are
- Money is not rational, it is emotional
- Why we need to be curious about our language around money
Join The Money Circle membership
Join Catherine’s Facebook Page and FREE Facebook Group
Next Episode

Scaling & Adapting Your Business to the ‘New Normal’
This week, Catherine welcomes Sian Gabbidon to the podcast. Sian is best known as the 2018 winner of the BBC television show, The Apprentice. After quite an organic start to the business, Sian went on to receive investment and support from Lord Alan Sugar.
Sian joins Catherine to talk about pivoting during the Covid-19 crisis, staying grounded and shares some great tips that she received from her business partner, Lord Sugar.
In this episode:
- How businesses needed to pivot during Covid
- The importance of building business foundations so you are ready to grow at whatever speed you desire
- Why getting a basic knowledge of how things work in a business can be really beneficial
- What getting a fresh start with your audience can do to your business
- Staying humble and grounded when scaling up
- How a humble mindset can impact your money mindset in business
- Why getting the branding just right is essential
Register for Catherine’s FREE Financial Coaching Masterclass
Join Catherine’s Facebook Page and FREE Facebook Group
My Online Courses – Investing for beginners from £1
Connect with Catherine on Twitter, Instagram and Facebook
Connect with Sian on Instagram
Sian’s Website: Sian Marie
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