It's Not About The Money
Catherine Morgan
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Top 10 It's Not About The Money Episodes
Goodpods has curated a list of the 10 best It's Not About The Money episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to It's Not About The Money for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite It's Not About The Money episode by adding your comments to the episode page.
How to Stop Self-Sabotaging to Make More Money
It's Not About The Money
01/22/24 • 28 min
In this episode of It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast) I cover how to stop self sabotaging in order to make more money.
The reason that we self-sabotage is that it feels safer for us to procrastinate, say no, and not get visible. All of these behaviours I talk about come from a place of safety. And so the aim of self-sabotaging behaviours is not to remove them, the aim is just to recognise them.
In this episode, I cover:
- What are the biggest self-sabotaging behaviours
- How to recognise when you’re self-sabotaging
- How to clear the negative emotions that come up
- What you can do differently
- How to create consistency and stability in your business
Resources:
Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Join Catherine’s FREE Facebook Group 'The Energy of Money Experience'
Catherine’s YouTube Channel
Connect with Catherine on Instagram
Connect with Catherine on Facebook
Join the Wealthy Woman School
Join Catherine at the Wealthy Woman Live Event
1 Listener
How to Manage Your Business Finances: The Best Business Bank Account Ever?
It's Not About The Money
10/18/21 • 29 min
I speak with Symmie Swill, the head of business banking at Starling bank, about how to manage your business finances. Symmie shares the journey of Starling bank, the kind of accounts and businesses that they support, and talks us through some of the features that they have available that can support you in your business finance journey.
In this episode:
- What is a challenger bank?
- What kind of businesses can open a Starling account?
- What features do Starling Bank provide for businesses?
- Can a Starling business account save you money in your business?
- Implementing Profit First with a Starling business account
- How does the application process work?
- What if you have an existing business account elsewhere?
- Tips to manage finances in your business
- How to open a Starling Business Account
Open a Starling Bank business account
Open a Starling Bank personal account
Compare Starling VS Monzo
The 15 Minute Exercise to Change the Way You Manage Money in Your Business
How to Use the Profit First Method in Your Small Business
Join The Money Circle
Join Catherine’s Facebook Page and FREE Facebook Group
1 Listener
What Money Blocks Are Keeping You Stuck
It's Not About The Money
06/06/22 • 39 min
On this week’s episode of the In Her Financial Shoes podcast, I am joined by Financial Educator, Martha Lawton. Martha, who was also previously a Financial Advisor, has been helping people understand and use money better for over 15 years.
We will be talking about why willpower can both support and sabotage you when creating more wealth and financial freedom in your life. Martha shares with us her experience with creating awareness of her money blocks and conflicting beliefs, sharing how she went about healing her own relationship with money.
In this episode:
- Why bringing awareness to the emotional attachment we have to money can create powerful transformations
- How money blocks and conflicting beliefs can leave you feeling paralysed
- The next steps to take after identifying areas that you need to be aware of with your money blocks
- How automation can help your will power
- Why removing temptation can remove the need for willpower
Get my FREE book ‘It’s Not About The Money’
Register for my FREE Financial Coaching Masterclass
Connect with Catherine on Twitter, Instagram and Facebook
Join Catherine’s Facebook Page and FREE Facebook Group
My Online Courses – Investing for beginners from £1
Connect with Martha via her Podcast
Join the Wealthy Woman School
1 Listener
How to invest during uncertain times
It's Not About The Money
04/21/25 • 31 min
In this episode, I tackle the timely topic of investing during market volatility, particularly relevant as stock markets respond to President Trump's recent tariff announcements. For many investors, these uncertain times can trigger anxiety and fear, but I explain why volatility is actually normal, cyclical, and can present excellent investment opportunities for those with the right knowledge.
Key Highlights Understanding Market Sentiment- Warren Buffett's famous advice: "Be fearful when others are greedy and greedy when others are fearful"
- The Fear and Greed Index as a valuable tool for measuring collective investor emotions
- How buying during periods of extreme fear has consistently produced strong returns over time
- The counterintuitive nature of successful investing - why it feels uncomfortable to go against the crowd
- Market sentiment follows predictable emotional patterns:
- Disbelief → Hope → Belief → Thrill/Euphoria
- Complacency → Anxiety/Denial → Panic → Depression
- Then back to Disbelief as the cycle restarts
- Understanding where you personally get caught in this emotional cycle
- Common behavioural biases that affect investment decisions:
- Loss aversion (feeling losses twice as strongly as gains)
- FOMO (fear of missing out)
- The endowment effect (overvaluing what we already own)
- Self-awareness as the most underrated investment skill
- Research shows individual investors underperform markets by 2-4% annually due to emotional decisions
- The value of keeping an investment journal to document feelings during market cycles
- Understanding your risk tolerance and personal biases
- The four classic phases of economic cycles: Expansion, Peak, Contraction, Recovery
- Different market sectors that typically outperform in each phase:
- Expansion: Technology, consumer-based stocks
- Peak: Financial sectors, industrial stocks
- Contraction: Healthcare, consumer staples, utilities
- Recovery: Materials, energy sectors
- How to adjust portfolio weightings based on cycle phases
- Correlation measures how different assets move in relation to each other
- Understanding correlation coefficients: from -1 (opposite movement) to +1 (same direction)
- Why true diversification requires assets with low correlation to each other
- The 2022 example of both bonds and equities declining simultaneously
- Building a portfolio that can weather different market conditions
Successful investing is about time in the market, not timing the market. Research shows that missing just the 10 best days in the stock market can cut returns in half over decades. While market volatility might make many investors fearful, those prepared with the right strategies can use uncertain times as opportunities for growth.
Chapters
00:00 Investing in Uncertain Times
04:49 Understanding Market Sentiment
09:08 The Psychology of Market Cycles
16:20 Recognizing Personal Emotions in Investing
18:11 Understanding Market Cycles
21:33 The Importance of Correlation in Investments
25:52 Key Strategies for Successful Investing
Resources:Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Come to our Wealth Awakening Retreat
4 Keys to Shift From a Surviving to Thriving Mindset
It's Not About The Money
02/06/23 • 36 min
In this episode of the It’s Not About The Money podcast (formerly the In Her Financial Shoes podcast), I am joined by Jay-anne Dingwall, Coach and Author of The Future You.
It is so easy to look at life based on what is in your bank account. With a low balance, we can often feel like we are not good enough or feel undervalued. Being stuck in the negative cycle makes it hard to succeed and instead creates a pattern of behaviours that do not serve.
We have previously explored the importance of mindset on the podcast and Jay-anne is going to share 4 key changes that will take your mindset from simply surviving to thriving.
In this episode:
- What happens when you spend too much time in the masculine energy
- Why putting yourself first will encourage you to feel deserving
- How to identify your patterns of flow
- Why you are the product of your environment
- Exploring curiosity to move from a place of survival
Get my FREE book ‘It’s Not About The Money’
Take the Money StoryTypes® Quiz
Join Catherine’s FREE Facebook Group ‘The Wealthy Women Community’
Catherine’s YouTube Channel
Connect with Catherine on Twitter, Instagram and Facebook
Jay-anne Dungwall’s The Future You Planner
Recommended Books Healing Through Words & The Artists Way
Find out about our Wealthy Woman School®
Decoding Your Client's Money Language Words That Reveal Their Money Story
It's Not About The Money
04/07/25 • 26 min
In this episode, I delve into how coaches, therapists and professionals can decode their clients' money language to uncover deeper beliefs and patterns around finances. By becoming attuned to specific words and phrases, practitioners can help clients identify unconscious money stories that may be limiting their financial wellbeing.
Key Highlights The Power of Money Language- The words we use around money often reveal our deepest beliefs and fears
- Most money language is unconscious - clients don't realise what they're revealing
- Listening carefully can unlock breakthroughs much faster than traditional approaches
- Money language appears in conversations about pricing, investing, saving, spending and receiving
- The importance of genuine curiosity when exploring money language
- The difference between hearing and truly listening to clients
- Creating space for clients to express themselves fully
- Noticing emotional markers - when clients speed up, slow down or change their tone
- Reflecting back exact language rather than paraphrasing or interpreting
The Impulsive
- Key phrases: "I couldn't resist," "I'll figure it out later," "You only live once," "It was calling my name"
- Makes emotional, in-the-moment money decisions
- Challenge isn't budgeting skills but creating systems that work with their spontaneous nature
- Traditional budgeting often feels restrictive and triggers resistance
The Architect
- Key phrases: "I need to plan for this carefully," "What's the return on investment?" "I'm falling behind on my financial goals," "I'm not comfortable taking that risk"
- Prefers solid plans and struggles with taking financial risks
- Benefits from permission to be occasionally spontaneous with money
- May need an "impulsive money pot" to build capacity for flexibility
The Enabler
- Key phrases: "I should help them out," "I can't spend that on myself," "I need to do more"
- Prioritises others' financial needs before their own
- Needs support with creating healthy boundaries
- Benefits from recognising their own financial worthiness
The Pacifist
- Key phrases: "I don't think about money," "Money will work itself out," "Money isn't important to me," "I trust the universe will provide"
- Avoids financial decisions due to fear of responsibility
- May have past experiences of poor financial decisions or being rescued financially
- Needs gentle accountability and small steps to build confidence
The Innovator
- Key phrases: "I see a big opportunity here," "I can always make more money," "The potential upside is huge"
- Often seen in entrepreneurs who focus on possibilities and growth
- May neglect stability and foundations in pursuit of opportunity
- Benefits from strong financial planning alongside their risk-taking
Scarcity Language
- Phrases like "That's never enough," "I can't afford it," "I always run out of money"
- Indicates patterns of lack and limitation in money thinking
Abundance Language
- Phrases like "There's always more where that came from," "Money comes easily to me"
- May indicate a healthy relationship with money OR potential neglect of financial stability
Inherited Money Beliefs
- Listen for phrases starting with "My parents always said..." or "In my family, we never..."
- These reveal generational patterns that may not actually belong to the client
- Reflect language back: "Tell me more about how money burns a hole in your pocket"
- Go deeper with questions: "When did you first learn that money was scarce?"
- Help clients create new language patterns that better serve their financial goals
- Remember that changing money language can lead to changing money behaviours
By becoming fluent in the language of money psychology, coaches can create deeper, faster transformations with clients rather than simply handing them off to financial experts.
Chapters
00:00 Decoding Money Language
02:52 Understanding Money Stories
06:08 The Role of Active Listening
08:56 Exploring Money Story Types
12:08 Identifying Language Patterns
14:53 Inherited Money Beliefs
18:14 Transforming Money Narratives
How Carol Created A Financial Plan to Retire in 10 Years
It's Not About The Money
05/31/21 • 29 min
This week I am chatting with Carol, one of my fabulous Kite Masterminders. Carol shares with us how she created a financial plan to retire in 10 years.
In this episode:
- The importance of collective support and collaboration
- How Carol went from worrying about closing her new business to growing her income, profit, and wealth
- Why the emotional steps were just as important as the practical ones
- How Carol created a financial plan to retire in 10 years which also supports her strong ethical and sustainable values
How to bring feminine energy to your finances
It's Not About The Money
04/01/24 • 19 min
In this conversation, I discuss the impact of masculine energy on our financial lives and how to bring more feminine energy into our approach to money. I explore the language and behaviour associated with money, highlighting the underlying feelings of safety, hard work, and control. I emphasize the importance of balancing masculine and feminine energy and releasing the need to control. I encourage allowing and receiving, as well as expressing and feeling emotions related to money. I also discuss the dance between giving and receiving and the healing of our relationship with money.
Takeaways
- Language and behaviour around money often reflect underlying feelings of safety, hard work, and control.
- Balancing masculine and feminine energy is important for a healthy approach to money.
- Releasing the need to control and practising allowing and receiving can lead to a more abundant financial life.
- Acknowledging and healing emotions related to money is crucial for a healthy relationship with money.
Chapters
00:00 Introduction
00:59 Language and Behavior
03:57 Perceptions of Safety
04:27 The Masculine Way of Managing Money
05:23 Feminine and Masculine Energy
06:18 Balancing Masculine and Feminine Energy
07:12 Releasing the Need to Control
08:08 Bringing in Feminine Behaviors
09:04 Allowing and Receiving
10:55 The Dance Between Giving and Receiving
12:25 Healing the Relationship with Money
13:56 Expressing and Feeling Emotions
16:21 Understanding Contrasting Energies
Resources:Get my FREE book ‘It’s Not About The Money’
Take the Money StoryTypes® Quiz
Join Catherine’s FREE Facebook Group ‘Wealthy Woman Community’
Catherine’s YouTube Channel
Connect with Catherine on Instagram
Connect with Catherine on Facebook
Leave your thoughts on our podcast episodes here
Details for The Enrichment MethodTM can be found here Click here for information on the Wealth Awakening Retreat
Podcast episode: How to stand in your feminine power
The Future Of Money and AI With Natalie MacNeil
It's Not About The Money
06/02/25 • 65 min
In this forward-thinking episode, I'm joined by Emmy award-winning media entrepreneur and futurist Natalie MacNeil to explore the radical transformation of money happening before our eyes. From decentralised finance to community wealth-building, we dive deep into what the future holds for how we earn, save, and invest.
The Dragonfly Metaphor- Richard Rudd's story of the dragonfly as a metaphor for our current financial transformation
- Water nymphs living underwater with no concept of flying - representing our current understanding of money
- The biological impulse to climb up and transform into something completely different
- How we're about to experience a shift as dramatic as moving from water to flying through air
- The shift from individual wealth-building to community-focused financial systems
- How AI, robotics, automation, and blockchain will converge to change everything
- The "zero cost margin scenario" - when robots can produce almost everything for nearly free
- Why community and focusing on "being human" becomes crucial as machines replace human labour
- How fiat currency is backed by trust, not gold, creating vulnerability to government money printing
- The concept of being "your own bank" through decentralised finance
- Smart contracts replacing traditional intermediaries like bankers and lawyers
- Decentralised Autonomous Organisations (DAOs) returning power to communities
- Real examples already happening: Tesla robo-taxis that can work and earn money autonomously
- Why future wealth won't come from jobs but from owning the machines and AI doing the work
- Capital ownership becoming more crucial than ever
- Examples of productive digital assets and cryptocurrency staking
- The importance of creating a "low burn digital life" with location independence
- Natalie's 15% crypto allocation vs traditional financial advice of 2-3%
- The importance of age and risk tolerance in allocation decisions
- Warning against valueless meme coins and alt coins without real utility
- Focus on coins with genuine technology and long-term value propositions
- Screening investments for environmental impact and sustainability
- Using AI tools to analyse portfolio alignment with personal values
- The concept of money as "a prayer" - investing with sacred intention
- Gradual transition rather than wholesale portfolio changes
- Using AI to create personalised financial education courses
- Building custom GPTs as investment advisors with daily market updates
- Incorporating emotional forecasting and fear/greed index monitoring
- The tokenisation of real-world assets like property for easier transactions
- How financial education will be radically different in five years
- Teaching children about digital assets and decentralised systems
- The importance of understanding both traditional and future financial systems
This transformation requires both practical preparation and spiritual growth. As robots free up human time, we must explore deeper questions about purpose, abundance, and what it means to be human. The future is moving from scarcity to abundance - but only for those who prepare and adapt.
Chapters00:00 Introduction to the Future of Money
02:52 The Dragonfly Metaphor: Transitioning to New Realities
05:48 From Individual Wealth to Collective Wealth
09:07 The Role of Community in the Future Economy
12:01 Decentralized Finance: A New Financial Paradigm
15:02 Opportunities and Risks in the New Financial Landscape
18:02 Capital Ownership and the Rise of AI
20:46 Investing in the Future: Strategies for Success
23:59 Navigating Risks in the Digital Age
27:14 Understanding Cryptocurrencies: A Beginner's Guide
35:35 The Concept of VisionCoin
38:04 Investing in Decentralized Finance
40:50 Ethical and Values-Based Investing
42:40 Tokenization of Assets
44:52 Practical Steps for Ethical Investing
50:02 Leveraging AI for Financial Education
56:27 The Emotional Aspect of Investing
01:00:29 Preparing for a New Financial Paradigm
Resources:Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
How to plan your next quarter for more financial success
It's Not About The Money
04/14/25 • 29 min
In this episode, I explore the art of quarterly financial planning as we approach the start of a new quarter in 2025. Whether you've never created a financial plan before, have ambitious money goals gathering dust, or have had to pivot due to unexpected circumstances, this episode offers practical guidance on creating a financial roadmap that actually works.
Key Highlights Why Most Financial Plans Fail- Living by default rather than design - executing other people's priorities
- Spending too much time responding to others' needs versus pursuing personal financial goals
- Getting caught in the "urgency trap" and constantly firefighting
- True financial wealth is created when focusing on important but non-urgent tasks
- Four quadrants based on urgency and importance
- Most people spend their days trapped in urgent quadrants (important and unimportant)
- Financial growth happens in the "important but not urgent" quadrant, including:
- Regular review of spending patterns
- Learning about investing
- Building strategic relationships
- Developing new income streams or offers
- The value of regular money dates: 20 minutes a week on one financial area
- Don't just set empty money targets (e.g., "make £10,000")
- Connect financial goals to deeper meaning and purpose
- Ask: "What will this allow me to experience? How will my life change?"
- Identify the feeling you're seeking: security, freedom, peace, expansion
- Research shows we're more motivated by purpose than numbers
- Setting too many financial goals leads to overwhelm and failure
- The fear of spaciousness: filling calendars because emptiness feels unsafe
- Follow the "one-three-five" rule:
- One major financial goal
- Three supporting goals
- Five routine habits to maintain progress
- Quality over quantity applies to financial goals
- Over-planning often stems from scarcity thinking
- Different quarters require different approaches to financial planning
- Aligning financial activities with natural energy cycles:
- Spring: Planting new seeds, starting projects, learning money skills
- Summer: Execution and expansion (with family time consideration)
- Autumn: Harvesting, reviewing, optimising systems and expenses
- Winter: Resting, reflecting, preparing for next year's growth
- Consider personal cycles: menstrual cycles, numerology cycles, energy patterns
- The importance of recognising which season you're in with your financial journey
Financial success comes from intentional planning aligned with values and natural energy cycles. Start with the next 90 days rather than trying to plan the entire year at once and allow flexibility for changes and adjustments along the way.
Chapters
00:00 Embracing New Beginnings: Financial Planning for the Quarter Ahead
02:45 Identifying Personal Financial Goals: Beyond the Numbers
06:03 The Eisenhower Matrix: Prioritizing Financial Tasks
08:55 Transforming Planning into a Joyful Experience
12:14 Avoiding Over-Planning: The Power of Focus
15:02 Understanding Seasonal Financial Planning
17:54 Creating a Flexible Financial Framework
20:46 Conclusion: Intentional Planning for Financial Success
Resources:Get my FREE book 'It's Not About The Money'
Take the Money StoryTypes® Quiz
Sign up to my FREE Newsletter
Come to our Wealth Awakening Retreat
Become a Certified Financial Coach
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FAQ
How many episodes does It's Not About The Money have?
It's Not About The Money currently has 338 episodes available.
What topics does It's Not About The Money cover?
The podcast is about Budgeting, Debt, Wealth, Divorce, Investing, Money, Podcasts, Entrepreneurs, Business and Habits.
What is the most popular episode on It's Not About The Money?
The episode title 'How to Manage Your Business Finances: The Best Business Bank Account Ever?' is the most popular.
What is the average episode length on It's Not About The Money?
The average episode length on It's Not About The Money is 32 minutes.
How often are episodes of It's Not About The Money released?
Episodes of It's Not About The Money are typically released every 7 days.
When was the first episode of It's Not About The Money?
The first episode of It's Not About The Money was released on Jan 5, 2019.
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