Journey from Excel to AI: How Pairzon Takes the Tedium out of Marketing – Lewis Rothkopf

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Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon

Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing.

Key topics covered include:

• What Pairzon is and how it works to connect online and offline customer data
• The importance of understanding the impact of marketing on real-world offline sales
• Why metrics like click-through rate are not very helpful for measuring success
• How Pairzon uses AI to segment customers, create target audiences, and recommend products
• Lookalike audiences and balancing accuracy vs scale
• Challenges of bringing an AI/martech startup to the US from abroad
• Importance of optimizing campaigns to sales-related metrics

https://pairzon.com/

Twitter: https://twitter.com/lewisnyc

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