It&#x27;s Marketing&#x27;s Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing.
Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat.
The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams.
Andrew also shares insights on creating compelling brand narratives, the importance of internal marketing, and leveraging AI for growth.
______________
And a special thank you to Leadfeeder for sponsoring this episode.
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y

Don't miss the premiere podcast conference in the B2B space this November 11-13 in Nashville, Tennessee. It is the B2B Pod Con (https://www.b2bpodcon.com/). Tickets are on sale with early bird pricing through August 9.

Make sure to reserve your spot at the best conference for B2B podcasting.

Don't miss out on the premiere event for B2B podcast professionals in Nashville, Tennessee this November 2024. B2B Pod Con is a conference specifically designed for you in the B2B space. Join hundreds of B2B podcast professionals learn from industry leaders, experienced podcasters, and content strategists.
Tickets go on sale July 31. Go to https://www.b2bpodcon.com/ and sign up for more information.
_____

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

Influencer Marketing: A Strategic Approach for B2B Success

It's Marketing's Fault

05/08/24 • 51 min

💥Free Leadfeeder Extended Premium Trial 💥

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
_____________________________________

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Mike Newton, a seasoned marketer specializing in helping brands build and scale in-house influencer marketing programs. Mike shared valuable insights and experiences from his time studying and working in China, highlighting the importance of influence in business development.

We delved into the misconception that influencer marketing is solely a consumer marketing channel, when in reality, it is a powerful tool for business development. Mike emphasized the need for B2B marketers to explore influencer marketing, as it offers endless possibilities limited only by imagination.

Throughout the conversation, Mike stressed the importance of strategy, metrics, and pricing in influencer marketing. He shared his three-step approach to determining pricing, emphasizing the need for a win-win situation for both brands and influencers. Mike also discussed the laborious nature of influencer marketing, likening it to an investment portfolio where diversification is key.

Moreover, Mike highlighted the infinite game aspect of influencer marketing, encouraging listeners to have fun and enjoy the process. He shared his website, buildinginfluence.org, where listeners can access his playbook and influencer marketing toolkit for free. Mike's passion for influencer marketing and his practical advice left me inspired and eager to explore the world of influencer marketing further.
https://buildinginfluence.org/
https://www.linkedin.com/in/mikenewt/

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

SEO: The Backbone of Website Success - Max Gomez Montejo

It's Marketing's Fault

05/01/24 • 50 min

💥Free Leadfeeder Extended Premium Trial 💥

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com

Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y
_____________________________________
In this episode, we delved into the crucial aspects of SEO and backlinks with Max Gomez Montejo, the dynamic Chief Marketing Officer at NextNet Media. Max emphasized the significance of having a comprehensive SEO strategy that goes beyond just focusing on branded keywords. He highlighted the importance of patience in SEO efforts, likening it to a marathon rather than a sprint.

Max stressed the need for a holistic approach to marketing, emphasizing the correlation between different channels and the importance of an omnichannel strategy. He discussed the role of backlinks in building authority and driving organic traffic, explaining how quality backlinks from relevant sources can significantly impact a website's rankings.

The conversation also touched on the role of technical audits in identifying and addressing website issues, such as page speed, duplicated content, and backlink quality. Max provided insights into the technical SEO audit process and how it helps clients understand and rectify critical website issues.
Max highlighted the importance of having a plan and executing it diligently in SEO efforts. He emphasized the need for a purposeful approach to SEO, backed by expertise and a clear strategy. Max's key takeaway for listeners was the essential role of SEO in driving website success and the need for a well-thought-out plan for long-term SEO success.
https://www.thehoth.com/
https://nextnetmedia.com/
https://www.linkedin.com/in/maxgomezmontejo/

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

The Power of Storytelling in Press Releases and Earned Media - Mickie Kennedy

It's Marketing's Fault

04/03/24 • 54 min

In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility.

Mickie emphasizes the importance of storytelling in press releases, highlighting the need for elements that journalists can work with to craft engaging articles. He shares insights on the impact of earned media, where journalists write about a business based on a press release, creating a powerful credibility boost.

The conversation delves into the significance of building relationships with journalists. Mickie stresses the value of assisting journalists in their work, especially in today's media landscape where journalists are doing more with less. By providing valuable insights, ideas, and quotes, businesses can establish rapport with journalists and increase their chances of getting media attention.

Mickie also discusses the types of media outlets businesses should focus on, from local newspapers to trade publications and even radio and TV programs. By identifying key journalists and producers in these outlets, businesses can tailor their pitches and build lasting relationships that lead to earned media coverage.

Throughout the episode, Kennedy shares practical tips and strategies for businesses looking to secure earned media. From crafting compelling press releases to pitching ideas to journalists, the episode provides a comprehensive guide on how businesses can effectively engage with the media to boost their credibility and visibility.
https://www.ereleases.com/
https://www.linkedin.com/in/publicity/

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

Navigating Main Street: Insights on Small Business Investing -- Kevin Bibelhausen

It's Marketing's Fault

03/20/24 • 46 min

In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fruition Capital.

Kevin emphasized the importance of understanding the motivations behind acquiring a business beyond financial gain. He highlighted the significance of community involvement and long-term perspective in business ownership, especially in the context of Main Street businesses.

We delved into the world of small business acquisitions, discussing the opportunities and challenges in the market. Kevin shed light on the inefficiencies in finding and validating deals, the need for operational efficiency, and the role of marketing in different types of businesses.

Kevin's personal health scare served as a catalyst for pursuing his dream of business ownership, emphasizing the value of seizing life-changing opportunities. He encouraged listeners to explore entrepreneurship and investing in small businesses, emphasizing the potential for personal and professional growth.
https://fruitioncap.com/
https://bibelhausen.com/
https://www.linkedin.com/in/bibelhausen/
https://bibelhausen.substack.com/

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

Reviving the Lost Art of Letter Writing - David Wachs

It's Marketing's Fault

03/06/24 • 25 min

David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.
Key takeaways:

Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
People perceive handwritten notes as one of the most personal forms of communication
Automating handwritten notes helps brands stand out in a crowded inbox
Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
Integrating handwritten notes into existing tech platforms makes the process scalable

https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

Journey from Excel to AI: How Pairzon Takes the Tedium out of Marketing – Lewis Rothkopf

It's Marketing's Fault

02/28/24 • 42 min

Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon

Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing.

Key topics covered include:

What Pairzon is and how it works to connect online and offline customer data
The importance of understanding the impact of marketing on real-world offline sales
Why metrics like click-through rate are not very helpful for measuring success
How Pairzon uses AI to segment customers, create target audiences, and recommend products
Lookalike audiences and balancing accuracy vs scale
Challenges of bringing an AI/martech startup to the US from abroad
Importance of optimizing campaigns to sales-related metrics

https://pairzon.com/

Twitter: https://twitter.com/lewisnyc

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

🗺️How to STAY the Course in the CREATOR Economy - 💪Mike Phillips 🎷

It's Marketing's Fault

02/21/24 • 62 min

https://join.marketingmuscle.online/
https://www.linkedin.com/in/marketing-muscle/
https://www.youtube.com/@Marketing_Muscle

Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault.
Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.
Key Points:
Entrepreneurship is a long journey that will make you question yourself, but having the right support makes persevering possible.

Communities like THE GYM provide a safe place to share wins and struggles without judgment from those who understand the creator experience.
Getting that first sale or client validates the unique value you created, but it's one of the hardest parts of the entrepreneur journey.
While days of work feel long, the years in this career path fly by, so showing up daily is important despite setbacks.

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford

There are affiliate links above.

★ Support this podcast ★

🌉Bridging CX and Marketing's Shared PURPOSE 🥅

It's Marketing's Fault

02/14/24 • 50 min

CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.
Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.
They discuss the CX Accelerator and how it provides a community for customer experience professionals who often don't have a way to learn from peers. They discuss what keeps executives from investing in customer experience and how to talk with executives in ways they understand. They also share about the "Bring Your Own Chair" podcast and how it is helping CX professionals and those who want to learn more about the CX space.
https://www.cxaccelerator.com/

Sally Mildren
https://bossladyconsult.com/
https://clarity-px.com/
LinkedIn - https://www.linkedin.com/in/sally-mildren/
Nate Brown
LinkedIn - https://www.linkedin.com/in/cxaccelerator/

Make sure to reserve your spot at the best conference for B2B podcasting.

1400+ subscribers each Tuesday learn how to be a
better podcast host and guest through Podcast Prep
You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____
LinkedIn: ericrutherford