In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing.
Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat.
The conversation delves into how AI tools can streamline mundane tasks, saving significant time for enterprise teams.
Andrew also shares insights on creating compelling brand narratives, the importance of internal marketing, and leveraging AI for growth.
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06/05/24 • 51 min
It's Marketing's Fault - AI Unboxed: Marketing and Automation - Andrew Mounier
Transcript
Andrew Mounier [0:00 - 1:45]: I think there's two people at both spectrums. There's those people that think it's going to take over the world, take over their job, and they're afraid to even start messing around with it and play with it. Then there's the people on the complete opposite end that's like, this can do everything for me. I'm going to go in here and I'm going to modify it. And they're just really those early adopters. But what you found as an early adopter is that it can only do so
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