S3 E6: Your Story Is Worth Telling, and You Need to be in it!

06/22/21 • 37 min

Today’s Invisible Stories guest is Publish Your Purpose Press author Eileen Scully. Eileen Scully is an international keynote speaker, author of In the Company of Men: How Women can Succeed in a World Built Without Them, and founder and CEO of The Rising Tides, a consulting firm that makes workplaces better for women through assessment and advisory services. Eileen has been interviewed by Forbes, the Boston Globe, Standard and Poor's Global Market Intelligence, Thrive Global, Psychology Today, and Inc. She launched her book with PYP because she wanted to explore more deeply some areas that are very male dominated in the world and highlight not only women that are succeeding in those spaces, but the women that are changing those spaces from within.

In this podcast, Eileen talks about finding the motivation to get her book done, and how she put some of herself into her book despite it being a non-fiction book. She discusses

How she overcame the imposter syndrome that so many authors face, and decided to listen to her editor and include more of herself and her own experiences within the book text. She was able to push past that panic that her story isn’t worthy, and instead own who she is and claim her story.
How she focused her book content on sharing it in a way that every reader would see themselves on one or both sides of her examples of workplace interactions, and empathize and think more deeply about such situations.
Learning to let go and be comfortable with the fact that even well-established authors will always find edits that they want to make to their book that is already on the shelf!

In this podcast, Eileen talks about finding the motivation to get her book done, and how she put some of herself into her book despite it being a non-fiction book. She discusses

How she overcame the imposter syndrome that so many authors face, and decided to listen to her editor and include more of herself and her own experiences within the book text. She was able to push past that panic that her story isn’t worthy, and instead own who she is and claim her story.
How she focused her book content on sharing it in a way that every reader would see themselves on one or both sides of her examples of workplace interactions, and empathize and think more deeply about such situations.
Learning to let go and be comfortable with the fact that even well-established authors will always find edits that they want to make to their book that is already on the shelf!

Previous Episode

S3 E5: Draw Upon Universal Lessons in your Book to Reach Important Readers

Today’s Invisible Stories guest is AJ Joiner, a multi-hyphenate entrepreneur, marketing strategist, coach, radio host, and author of several marketing books, including Stop Bullsh!#%ng & Write Your Book! AJ consults with a wide variety of clients about marketing themselves and how to get their information out there through social media and the written word. He helps authors strategize how to reach their target audience and pull out threads from their writing that are universally relatable to their readers.

In this podcast, AJ offers amazing insight into how he strategizes with his authors, and what it takes to market yourself to your maximum potential. AJ shares his process for guiding authors through their writing process:

He has them focus on what are the universal lessons that the author learned through their experiences of trauma, and how they can use those lessons as talking points and a way to reframe interviews or discussions about their work.
How he impresses upon people the idea that they shouldn’t be writing for the money, but rather to have their legacy left behind them and to encourage others that they, too, have a story worth telling.
Some tips and things to look out for in order to avoid predatory publishers looking to take advantage of authors.

Next Episode

S3 E7: An Author Shares her Trauma and Guides Readers to Overcome Their Own

Today’s Invisible Stories guest is the founder and president of Total HR Solutions LLC, and author of Silent Overcomer: Trauma Comes in all Shapes and Sizes, Tracee L. Hunt. Tracee knows that people are the foundation of any business, and her company relies upon years of executive consultation expertise to work with key leadership in organizations to learn what is required to achieve the desired outcomes in a company. They then translate that into key people strategies.Tracee founded her business in response to a recognized need nationally for small to mid-sized companies across all industries, both for profit and not-for-profit, to have access to strategic Human Resources and Benefits strategies. In Tracee’s memoir, Silent Overcomer, she shares her insights and encourages readers to examine their own traumas, offering hope and encouragement to anyone struggling with adversity, whether past or present. Her honesty and courage in telling her no-holds-barred story is an inspiring message of resilience.

In this podcast, Tracee and I delve into the details of her book, and how she managed to overcome her minimization of her own trauma and reframe her thinking about her story. Tracee shares:

Her perspective on trauma, and how it can color our world view and compound upon itself if we don’t address the root of that trauma.
How she learned to move past the fear of how her work might impact the people in her past that had caused her trauma, and instead focus on those she really needed to reach, her audience that might also be struggling as she had.
By writing her book authentically and focusing on reaching others like her, she ended up reaching a far wider audience than she imagined just because she wasn’t actively trying to address her book to everyone. The authenticity came across and really impacted people.