Celebrating a Vibrant Future with Laurie Lewis

01/14/21 • 17 min

Interview Connections | The Leading Podcast Booking Agency

Today is a special client feature episode of Rock the Podcast with Intermittent Fasting Coach and author, Laurie Lewis! For Laurie, menopause dealt a crushing blow -- brain fog, lack of balance, memory loss, and the sudden gain of 50 pounds of stubborn hormonal fat. She tried everything she knew to feel better, and the methods that worked in the past made no difference.

After four years of struggle, Laurie stumbled upon Intermittent Fasting and started fasting that very same day. The menopausal fog lifted in less than one week, she had more energy and felt more “like herself.” She lost 51 pounds in 15 months and has kept it off for years!

Now, at 57-years old, Laurie has turned her personal success into the premier thriving Intermittent Fasting coaching business. As a certified health coach (Institute for Integrative Nutrition) she combines her knowledge of nutrition with deep research and practice of Time Restricted Eating. Laurie guides her clients with a dream come true -- eat the foods you love and enjoy the rest of your life feeling vibrantly well.

Laurie knows that for entrepreneurs and business owners, focusing on growing your business and your brand also means a need to focus on your body and your health! While Intermittent Fasting may seem overwhelming, Laurie assures you that anyone trying this method can overcome hunger waves.

Thinking about fasting may also appear to be another stressor in your life, but ultimately it becomes one less thing to worry about. As Intermittent Fasting frees up space mentally, Laurie feels that it will relieve your stress and anxiety. Laurie explains that as we burn fat, we become more alert, more focused, and more vibrant. Laurie also explains that weight loss is often a hormonal issue. By burning body fat, we are also warding off insulin issues, and possibly even Alzheimer’s. Fasting puts our body into a condition of repair, both metabolic and hormonal repair.

As a coach, Laurie helps her clients in a two-fold way. A Zoom pioneer, Laurie has been holding group coaching sessions for years over online video conferencing. Laurie leads a group class on how to be a successful Intermittent Faster, and how to avoid weight gain during the holidays.

Laurie also offers one-on-one coaching sessions for those who want a more customized coaching experience. We as humans have immediate access to an abundance of food that has never been experienced by human beings before. This can be very challenging for many of her clients, and Laurie helps them overcome that stress. She also helps her clients maintain compliance and create a sustainable Intermittent Fasting practice in their lives.

Many of Laurie’s clients focus on the bad - their mistakes. Laurie chooses to focus on the gold, and help her clients piece together the good news instead of honing in on all the bad news. Laurie’s program also stair-steps her clients into an Intermittent Fasting Practice. Over three months, she will help her clients learn to eat in a pattern of time, settle into their fasting sweet spot, and troubleshoot and tweak their practice based on their goals.

After settling into a fasting practice, your body will inform you what foods it wants and doesn’t want, and when it has had enough food. Fasting repairs your appetite system and will allow it to better communicate with you.

Laurie works with a variety of clients of all ages, both men and women. In particular, Laurie loves awakening women who are going through the massive hormonal shift that is menopause. She wants those women to know that Laurie is right there with them - they’re in this together!

You can find Laurie’s book Celebrating Your Vibrant Future: Intermittent Fasting for Women 44 to Forever on Amazon, and you can connect with Laurie at her website!

You can find Laurie’s book Celebrating Your Vibrant Future: Intermittent Fasting for Women 44 to Forever on Amazon, and you can connect with Laurie at her website!

Previous Episode

No Time For Visibility

Jess and Margy are the co owners of Interview Connections, the first and leading podcast booking agency. This is the podcast where you will learn all about podcast guesting and how to leverage podcast interviews to grow your brand awareness.

On today’s episode of Rock the Podcast, Jess and Margy what to do when you feel like you just don’t have time to commit to your visibility. We are asking the question - where is your time going?

We know that there are entrepreneurs out there who know that consistent visibility is incredibly important, but they feel like they simply don’t have time. We at Interview Connections recommend getting on podcasts at least once a week, every single week. Many entrepreneurs that we talk to think that it sounds like a great idea, but they can’t see how to fit it into their schedules.

The first thing Jess and Margy recommend is using a calendar system. Unless you start putting tasks down into a calendar, how will you keep track of your commitments? The second step Jess and Margy discuss is then auditing that calendar. As an entrepreneur, you need to ask yourself, “Is my calendar reflecting my vision and my highest priorities in the business?”

Are you spending time where you should be spending time? Visibility is being seen and heard by more people, so you can get more leads, more clients, and more speaking opportunities. Visibility is a major domino in changing the game for your business and getting to the next level of where you want to be. You don’t have time not to do things that raise your visibility consistently!

Look at your calendar and ask yourself, “Am I spending time on tasks that are not important? Am I doing tasks that someone else besides me could do and should do?”

Jess and Margy also stress the importance of putting those important tasks on your calendar, because if they’re not on your calendar, they likely won’t get done (or at least get done in an acceptable timeline).

Margy is an expert in protecting her time. Both Jess and Margy love using scheduling blocks, and batching tasks in specific blocks of time. Margy has a specific block set aside for podcast interviews, so she never feels overwhelmed with other tasks interfering with her interviews. Podcast interviews don’t have to take over your schedule! Try and create blocks specifically for them, even just one hour a week for interviews.

If you don’t have time to work on your visibility, it points to a bigger issue of how you’re spending or organizing your time. It’s something that we’ve all been through - how many entrepreneurs and business owners have complained about not having enough time?

The key to solving this is being really proactive and not reactive. Set time aside for your highest priorities. Showing up the way you need to be and building the momentum that you need, should be at the very top of your priority list as an entrepreneur.

If you feel like you don’t have the time to do the legwork, you’re right. That’s why you can hire an agency, like us here at Interview Connections, to book you! While we recommend that you outsource the heavy lifting, you need to make the time to show up and connect, give value, share your story, and make those listeners want to take the next step with you.

By objectively looking at your calendar, you can compare your story of what you’re doing and what you have time for, with what is actually happening. You can see if your actions are in alignment with your goals!

Another important tip is to stay in your zone of genius! Do not waste time on tasks that drain you if there is someone on your team who can do that task - and oftentimes those team members are much better suited to do that task than you are.

Be specific about your zone of genius: it’s the things that you are both good at and that you like doing. Do more of those tasks and less time doing tasks out of obligation, or “I should just do it because it’s easy.” Spending your time on those tasks could really be draining you of the energy you need for the tasks in your zone of genius.

If you're an entrepreneur you probably want freedom. Does calendaring make you feel constricted?

Before Jess started really using her calendar, she would come in to work every day wondering, “What’s today going to be?” Margy suggested putting tasks in Jess’s calendar, which Jess initially resisted. But Jess ended up feeling that she was much more productive and effective when she laid out her tasks for the day and committed specific time slots to them.

Jess also brings up the idea of having integrity with yourself. If you look at your calendar and you have dedicated 30 minutes to a task, you need to do it to maintain that integrity with yourself. And most importantly, when you look at your calendar you need to ask, “What am I going to be doing that is moving the needle for my business?”

When you actually ...

Next Episode

Who Knows You?

On today’s episode of Rock the Podcast, Jess and Margy ask the question - “Who knows you?” We all know the saying, “it’s who you know.” But Jess and Margy disagree! Instead of asking who you know, ask yourself “Who knows me?”

In this episode, Jess and Margy dive deep into what it means to be known and seen by your target audience. Before Jess started Interview Connections, she was a virtual assistant. Being a VA, Jess started to meet some people and get into a small circle of entrepreneurs, but she still wasn’t really known.

When she first launched Interview Connections, it was pretty much crickets for a while! Jess really needed to make a conscious effort of being visible and putting herself in the rooms, on the stages, and virtual stages in front of her target audience. When Jess first started speaking at podcasting conferences, and getting interviewed on podcasts, she struggled with imposter syndrome, but ultimately she didn’t let it hold her back.

Jess knew that the organizers of the conference, or the host interviewing her, invited her for a reason. They saw specific value that Jess could give to their audience! You might not see your value, don’t let that hold you back because other people see your value!

Podcasts are a particularly great medium to gain visibility, because when we listen to a podcast we feel like we know the people talking! Often we feel like the host is already our friend. When your ideal clients hear you on a podcast, they’re going to feel like they already know you - making your visibility all that much more valuable.

It’s imperative to allow yourself to be seen by those who you need what you can do! And that visibility needs to be consistent. What does it mean for someone to know you? Even if someone sees your facebook posts, gets your emails, or follows you on instagram - do they really know you? When they hear you share your story on a podcast, that connection is so much deeper.

When you’re brave enough to share your story in your own voice on podcasts, you’ll create a much more dynamic image of yourself to your target audience. Because podcasts are conversational, people will know your story, your background, your why, tough things that you’ve been through, and then they really know you.

Take a look at your marketing and ask yourself, “Am I spending time and money on mediums that truly allow me to be known?” Once you start getting interviewed consistently every week and creating those deep connections, you’ll see a huge increase in the quality of your leads. When your leads hear you and know you, when they reach out it will feel like you’re talking to a friend.

Visibility will allow your leads to really know you as a person and know your company for what your company is and stands for in the world. Sharing your stories on podcasts not only creates a better connection for your leads but also with the host. When Margy goes on podcasts and shares her story, she has stayed in touch with and connected with many hosts. These relationships lead to becoming referral partners, creating joint ventures, and many hosts have become clients!

One of the best ways to monetize your podcast interviews is through high-end networking with the podcast host. Sharing your story with the host is a great way to create a special bond and network more effectively.

If you aren’t allowing yourself to truly be seen, but you want to start prioritizing your visibility and unlocking possibilities in your business - then you need to register for our next Podcast Guesting Masterclass!

This 5-Day Masterclass is completely free, and will teach you the A-Z of monetizing the microphone on podcast interviews! Head to interviewconnections.com/masterclass to register, and get in the facebook group - Guest Expert Profit Lab - where this Masterclass will be held!