Psychology's Marketing Secrets & 55+ Niche Market Ideas From Maslow's Hierarchy Of Needs!

05/03/18 • 26 min

Internet Marketing and Entrepreneurship with Miles

Maslow's hierarchy of needs is a psychology theory from 1943 that holds the secrets to success with Internet marketing. Whether you're searching for your niche, trying to niche down, or just working on communicating effectively to your market... Learning how to apply the Maslow's hierarchy model is key.

The reason for this is that all humans are emotionally driven to fill specific needs. Once those needs are filled they moved to a new level of psychological and emotional needs to fill...

If you don't know what emotional level or emotional need your audience is trying to solve, you will never be able to create conversions because you will be missing the internal conversation and emotional triggers running through their heads.

When you get this right and you are able to enter the conversation your prospect is having in their head, connect with them on an emotional level to solve an emotional need... You become their trusted advisor and they will purchase from you.

It is important to remember that a "niche" is truly a need...

Your goal is to help people meet this need and specifically angling your content and market on a very specific segment within a niche... This is called niche in down and I cover this idea in depth in this niche marketing video here: www.youtube.com/watch?v=ayns_MWYGMI

At the end I remind you that sometimes you just need to choose a niche and get started... I call this fire, ready, aim! For more on this approach to niche selection, and why it's required to take action and adapt... Watch this video next: www.youtube.com/watch?v=3p1nwsIJScI

In that above video, you will also learn about 13 of my failed projects that all lead me to the three successful online businesses I'm currently running today.

After I cover the basics of how the Maslow's hierarchy of needs model works, and what that means for your business... I shift into sharing over 55 different niche ideas specifically focusing on each level of Maslow's hierarchy of needs.

We start at the physiological level Ist and discuss several niches that fit in this level, going deeper to explain why.

We move up to the safety level and then the social level... Rounding out the three biggest levels of Maslow's hierarchy that you're able to focus on to create a successful niche business.

Now if you already have your niche selected, there is still value for you in this video because we look at the different levels that many niches are able to fit within... For example, we look at how fitness can fit in five different levels each solving a very specific and different emotional need for the reader.

It's so important to understand that your products, content and emails all need to fulfill emotional and psychological needs... And all of those needs are based on Maslow's hierarchy of needs.

That is why this model is one of the most important psychological theories for Internet marketers ever created!

The reason for this is that all humans are emotionally driven to fill specific needs. Once those needs are filled they moved to a new level of psychological and emotional needs to fill...

It is important to remember that a "niche" is truly a need...

In that above video, you will also learn about 13 of my failed projects that all lead me to the three successful online businesses I'm currently running today.

We start at the physiological level Ist and discuss several niches that fit in this level, going deeper to explain why.

We move up to the safety level and then the social level... Rounding out the three biggest levels of Maslow's hierarchy that you're able to focus on to create a successful niche business.

It's so important to understand that your products, content and emails all need to fulfill emotional and psychological needs... And all of those needs are based on Maslow's hierarchy of needs.

That is why this model is one of the most important psychological theories for Internet marketers ever created!

Previous Episode

How 9 Marketing Gurus Got Their Start Online - Find Out What Niche Markets The Gurus Started With!

Choosing your niche can often feel like an overwhelming process... But when you realize where nine of the biggest names in Internet marketing started, you will see that choosing your first niche can be easy!

The goal of this videos to help inspire you to start taking action... If you aren't already! I have covered my past in great detail on this channel... How I got started, when I made my first money, the different niches I've chosen that didn't work out...

I do not recommend or endorse any of these individuals... And I don't recommend you get on their email lists... Unsubscribe from these individuals for sure! They will distract you from your ultimate goal of creating more than you consume because their business model is designed around keeping you stuck in consuming mode.

If you haven't seen the videos about my past, check out this "how to choose your niche with the fiure, ready, aim method" video: www.youtube.com/watch?v=3p1nwsIJScI

But really, I wanted you to see that I'm not an anomaly starting with these obscure niches... And trying many things before ultimately finding my true success online.

Many of the great Internet marketers started in a very similar fashion... Whether they were solving their own problem, using the "scratch your own itch" approach to choosing a niche...

Eben Pagan, Mike Dillard, Joe polish all fit this mold... And you will learn their exact niches and how they got started in the video!

Other marketing gurus on this list simply researched an idea they felt had an opportunity for success... And jumped right in!

Russell Brunson, Frank Kern, Ryan dice all fit this model...

Then there were a few who taught what they had been learning, whether it was through school or from their self-study... Jeff Walker and Pat Flynn fit this mold.

All of these examples will show you how they niched down in order to stand out, which you can learn more about here: www.youtube.com/watch?v=ayns_MWYGMI

The biggest glaring note here is that none of these individuals are relying on these original niches for their current income or lifestyle.

They all evolved beyond this point, using everything they learned in these early niche marketing endeavors... To grow and adapt and reach more people and create more success.

This is the same path I took...

This is the same path that the dozens upon dozens of friends I've made from conferences around the world who are also successful in Internet marketing have taken... This is the proven path to success!

So if you're fretting about what niche to choose so you can get started online, know that you need to simply choose a niche and begin taking action... You learn more from taking action and you will be forced to pit and adapt and evolve your approach over time, regardless of the niche you choose today.

Next Episode

Niche Analysis - Proving You Can Actually Help People Solve Their Problems & Achieve Their Goals!

Your number one goal is an Internet marketer is to help people solve problems and achieve their goals.

This is the value you bring to the marketplace for which you are compensated with income. This video explains a proven approach to testing your niche marketing idea with a minimal budget to verify the niche idea's feasibility.

We start by looking at a process I learned from a $1500 seminar put on by a major publishing company. This process is simple and as follows:

First step: Solve the problem for yourself or achieve the goal for yourself.

Step two: Help individuals solve the problem in a very small and 1 to 1 setting. This proves that you can duplicate the success the you had for yourself.

Step three: Work with groups, seminars, or online through growing a platform via WordPress, podcast or YouTube channel to scale your solution out to the masses.

most people trying to build an online business ignore the fact that there were number one job is to help people solve their problems and achieve their goals.

So many people enter the Internet marketing space trying to "get money" but the trick is to look at this as an opportunity to "give value"

When you give enough value and truly help people accomplish their goals and solve their problems, you will naturally grow an audience and a platform... There become ample opportunities to monetize your platform.

There are many ways you can find your test group of individuals who you can begin to help them solve their problems for free... From Facebook groups to meet up groups and even online forums, billions of people are congregating together asking questions and trying to figure out how to solve their problems.

You will learn about the exact path my wife took in creating her first main successful business... You will also learn about the path I took creating this brand you're watching now.

From this, you will get a full understanding on what it takes to truly analyze your niche idea through the key filter of "can I actually help people solve their problems and achieve their goals?"

When you commit fully to helping others successfully solve their problems and achieve their goals, you will align with more success than you can ever understand.

None of the info marketer courses, Facebook ads courses, how to make money courses, traffic courses, funnel hacking courses will ever actually teach you how to help people.

This is why I don't recommend you consume expensive courses...

Instead I recommend you focusing your efforts on publishing content that helps people solve their problems and focus on being there trusted advisor. When you get this right your business will flourish