Inside Social Innovation - Leveraging Twitter for Nonprofit Initiatives

Leveraging Twitter for Nonprofit Initiatives

12/06/14 • 39 min

Leveraging social media allows non-profits to reach a wide range of key stakeholders as well as promote awareness. At Social Media on Purpose 2014, Caroline Barlerin, Head of Twitter for Good, outlines what non-profits can do to maximize their effectiveness on Twitter. Barlerin is joined by HandUp director of business development Sammie Rayner, and the two discuss how non-profits can support their key initiatives by engaging audiences and disseminating content.

At Twitter, Caroline Barlerin works with community outreach and corporate philanthropy, heading up Twitter for Good. In conversation with HandUp’s Sammie Rayner, Barlerin walks the Social Media on Purpose 2014 audience through how non-profits can focus on establishing brand, key partnerships, engaging content, amplification, and measurement. By focusing on these five areas, Barlerlin explains how by covering the basics and utilizing innovative ideas, non-profits can maximize the effectiveness of social media campaigns. Rayner shares how HandUp uses everything from design consistency to partnering with Twitter influencers to best leverage social media to promote HandUp’s mission.

Caroline Barlerin heads Twitter for Good, which highlights Twitter’s social good initiatives around the world. Before coming to Twitter in 2014, Barlerin worked as the Director of Global Community Engagement & Communications, HP Sustainability and Social Innovation (SSI). At HP, Barlerin engaged more than 300,000 HP employees around the world in programs benefiting the community, employees, and the company. In 2012, Silicon Valley Business Journalism recognized Caroline as one of their “40 under 40.” Barlerin graduated from Vassar College and was a Sloan Fellow at Stanford University’s Graduate School of Business.

Sammie Rayner leads business development at HandUp, a digital platform that allows people to donate directly to homeless people and neighbors in need. Before joining HandUp, Rayner founded and served as the Executive Director for Lumana, a microfinance organization in West Africa.

https://ssir.org/podcasts/entry/leveraging_twitter_for_nonprofit_initiatives

Previous Episode

From the Marine Corps to Kenya: Ending Extreme Poverty

After he witnessed the War on Terror, Jake was overcome with the initiative. He wanted to combat what he saw as the largest source of terrorism, insurgency, and global instability: extreme poverty. While deployed in Iraq as an Infantry and Special Operations Platoon Commander in the Marine Corps, Jake Harriman was troubled by the inability of many civilians to direct their lives, due to extremely oppressive governments. To address this, Jake returned to business school and took on the challenge to alleviate extreme poverty. From this effort, Nuru was launched in 2008, aiming to implement an innovative sustainable and scalable model for ending extreme poverty. This model’s most unique attribute is in addressing the “who” instead of the “what” - rather than pouring economic aid into a targeted nation, Jake’s vision is to find and train leaders who will be able to make community decisions and problem solve as the district evolves. With a dedication to empowering people, Jake Harriman and Nuru hope to eradicate extreme poverty within this lifetime.

Jake Harriman, MBA ‘08, graduated with distinction from the U.S. Naval Academy and served seven and a half years as an Infantry and Special Operations Platoon Commander in the Marine Corps. He led four operational deployments and was awarded the Bronze Star for actions in combat. From his experiences, Jake came to believe that the “War on Terror” won’t be won on the battlefield alone: the contributing causes of terrorism – disenfranchisement, lack of education, and extreme poverty – must also be eradicated. Jake left his military career and enrolled at the Stanford Graduate School of Business to build an organization focused on tackling extreme poverty. He graduated with an MBA in June 2008 and led a team to launch Nuru International in Kenya in the same year.

https://ssir.org/podcasts/entry/from_the_marine_corps_to_kenya_ending_extreme_poverty

Next Episode

Using Data to Create Social Change

In the opening keynote of SSIR’s 2015 Data on Purpose conference, Nancy Lublin shares how she mobilized DoSomething.org around data. She discusses the mistakes she has made, the lessons she has learned, and how she believes that data can be a powerful force for social good.

Lublin served as DoSomething.org’s CEO from 2003 to 2015. She is the founder of Crisis Text Line, where she currently serves as CEO, and the creator of Dress for Success.

https://ssir.org/podcasts/entry/using_data_to_create_social_change