The deception behind sustainability claims

10/24/24 • 56 min

Is your favourite eco-friendly product really as green as it claims to be? In the world of sustainability, not everything is what it seems. This episode takes a look at greenwashing—when companies falsely promote products as environmentally friendly—and its impact on genuine sustainability efforts.

Our guest Uttam Banerjee, CEO of Ekam, a company pioneering waterless urinals and innovative sanitation solutions, shares their journey to reduce water and chemical use in cleaning products. But standing in their way is a market filled with deceptive marketing and misleading certifications that confuse consumers and slow progress.

We dive into the challenges innovators face when going up against big corporations, and how we, as consumers, can play a part in demanding transparency.

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Guests: Uttam Banerjee
Host: Dinesh Kumar C
Cover Art: Akshay Joshi

We dive into the challenges innovators face when going up against big corporations, and how we, as consumers, can play a part in demanding transparency.

Do you like the Innocence Theory Podcast? Tell your friends, support ITP on Patreon, and have your boss sponsor an episode.

Guests: Uttam Banerjee
Host: Dinesh Kumar C
Cover Art: Akshay Joshi

Previous Episode

Sides to human-elephant conflict in Karnataka

Human-elephant conflict often grabs attention due to the destruction it causes, with media coverage highlighting the immediate losses for both people and elephants. However, the real story is far more complex. Beyond the headlines, what does life in a conflict zone look like for both elephants and the communities living alongside them?

Wildlife conservationist Vinod Krishnan, currently with Humane Society International India, has spent over 13 years studying human-elephant conflict in Karnataka. In this episode, he shares his first-hand experiences, offering a nuanced understanding of the many sides of this conflict. We explore the daily realities faced by both humans and elephants, the resource limitations of the forest department, and the often-overlooked role of media in shaping public perception.

Whether you're interested in wildlife conservation or how design can address complex, real-world challenges, this episode provides valuable insights into the multifaceted nature of human-wildlife interaction.

Do you like the Innocence Theory Podcast? Tell your friends, support ITP on Patreon, and have your boss sponsor an episode.

Guests: Vinod Krishnan
Host: Dinesh Kumar C
Editor: Abhinav Suresh
Cover Art: Akshay Joshi

Next Episode

Snakebites and the fight for rural health

Snakebites in rural India kill six people every hour, yet the issue remains overshadowed by its urban counterpart. Sumanth Bindumadhav, Director of wildlife programs at Human Society International India, discusses why snakebites disproportionately affect rural communities and how evidence-based solutions, like making snakebites a notifiable disease, can yield actionable insights.

From addressing treatment challenges to designing culturally sensitive prevention strategies, This episode stresses the need for nuanced contextual research.

Do you like the Innocence Theory Podcast? Tell your friends, support ITP on Patreon, and have your boss sponsor an episode.