The deception behind sustainability claims

Is your favourite eco-friendly product really as green as it claims to be? In the world of sustainability, not everything is what it seems. This episode takes a look at greenwashing—when companies falsely promote products as environmentally friendly—and its impact on genuine sustainability efforts.

Our guest Uttam Banerjee, CEO of Ekam, a company pioneering waterless urinals and innovative sanitation solutions, shares their journey to reduce water and chemical use in cleaning products. But standing in their way is a market filled with deceptive marketing and misleading certifications that confuse consumers and slow progress.

We dive into the challenges innovators face when going up against big corporations, and how we, as consumers, can play a part in demanding transparency.

Do you like the Innocence Theory Podcast? Tell your friends, support ITP on Patreon, and have your boss sponsor an episode.

Guests: Uttam Banerjee
Host: Dinesh Kumar C
Cover Art: Akshay Joshi