Creating Community Through Blockchain with Adi Sideman, Co-Founder and CEO of Props Project
06/09/21 • 28 min
1 Listener
Can blockchain help us reinvent the way we build communities? Today, we welcome Adi Sideman, co-founder and CEO of Props Project, and he’s determined to prove that it can.
For over 20 years, Adi has successfully built communities and large consumer products at scale. He’s co-founded several companies, including TargetSpot, Ksolo Karaoke, and Oddcast, and he’s well known for his work at YouNow, the live streaming service he helped grow to over 120 million user sessions per month.
Bringing people together has proven to be a deeply gratifying experience. Still, Adi was inspired to look beyond that and search for new ways in which communities could provide value to their members. These intentions inspired Props, a loyalty token that allows people all over the world to earn benefits, money, and a stake in the network they help grow.
Four years ago, Props Project ran a funding campaign on Republic, reaching their maximum goal of $1,070,000 in just several hours. Since then, they’ve raised an additional $21 million in funding, expanded their brand globally, and became a valued blockchain community member.
In this episode, Adi joins us to talk about his experiences with Props and share some of the most important lessons he’s learned along the way. We’ll also discuss various topics surrounding blockchain technology innovations and their implications for the future of community building.
Key points discussed
- What does the future of community building look like? (00:00)
- How is Props reinventing the way people build communities (02:28)
- Bringing together the social and the financial capital (08:27)
- Success stories from platforms that have implemented Props (12:16)
- Where can people go to buy and sell their Props? (15:52)
- The future of Props in the NFT space (17:40)
- Adi’s experience of crowdfunding with Republic (21:08)
- The key lessons learned along the way (23:34)
- How are loyalty tokens helping bring profit to the people? (25:02)
Additional resources
Learn more about Props Project and their work here:
To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review and let’s bring profit back to the people together.
Ready to start investing in your future? Then head over to www.republic.co and find a startup you’re passionate about.
Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now, and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA) or any other financial regulatory authority or licensed to provide any financial advice or services
Can blockchain help us reinvent the way we build communities? Today, we welcome Adi Sideman, co-founder and CEO of Props Project, and he’s determined to prove that it can.
For over 20 years, Adi has successfully built communities and large consumer products at scale. He’s co-founded several companies, including TargetSpot, Ksolo Karaoke, and Oddcast, and he’s well known for his work at YouNow, the live streaming service he helped grow to over 120 million user sessions per month.
Bringing people together has proven to be a deeply gratifying experience. Still, Adi was inspired to look beyond that and search for new ways in which communities could provide value to their members. These intentions inspired Props, a loyalty token that allows people all over the world to earn benefits, money, and a stake in the network they help grow.
Four years ago, Props Project ran a funding campaign on Republic, reaching their maximum goal of $1,070,000 in just several hours. Since then, they’ve raised an additional $21 million in funding, expanded their brand globally, and became a valued blockchain community member.
In this episode, Adi joins us to talk about his experiences with Props and share some of the most important lessons he’s learned along the way. We’ll also discuss various topics surrounding blockchain technology innovations and their implications for the future of community building.
Key points discussed
- What does the future of community building look like? (00:00)
- How is Props reinventing the way people build communities (02:28)
- Bringing together the social and the financial capital (08:27)
- Success stories from platforms that have implemented Props (12:16)
- Where can people go to buy and sell their Props? (15:52)
- The future of Props in the NFT space (17:40)
- Adi’s experience of crowdfunding with Republic (21:08)
- The key lessons learned along the way (23:34)
- How are loyalty tokens helping bring profit to the people? (25:02)
Additional resources
Learn more about Props Project and their work here:
To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review and let’s bring profit back to the people together.
Ready to start investing in your future? Then head over to www.republic.co and find a startup you’re passionate about.
Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now, and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA) or any other financial regulatory authority or licensed to provide any financial advice or services
Previous Episode
Investing in Emerging Markets with Jim Chu, Founder and CEO of Untapped
Our guest for this episode is a long-time investor in emerging and frontier markets. He has identified some exciting, “untapped” opportunities for investment, and today, he’s going to share his insights with us.
Jim Chu is the founder and CEO of Untapped, a global tech-for-good company that aims to bridge the investment gap in frontier markets and enable entrepreneurs to scale to their full potential.
Jim has recognized a $5.2 trillion investment gap in SMEs in developing countries, as well as a $3.9 trillion chasm in the Global South. It’s something he likes to call a “VC blindspot,” because it cannot be accessed by traditional models of investing.
Untapped’s most recent efforts are focused on Africa, a booming market with a very high population growth rate, and amazing FinTech opportunities. By creating better, more suitable financing instruments, they wish to provide alternative funding opportunities for emerging market entrepreneurs.
In this episode, Jim will share his experiences of investing in the African market. We’ll also discuss the differences between investing in Africa and the US, the limitations of institutional investing, and why passion and profit aren’t mutually exclusive.
Key points discussed
- What makes almost every investment in Africa meaningful? (00:00)
- Why is Jim Chu focusing on Africa (1:54)
- One of the biggest issues with traditional investing (05:34)
- Why investing in emerging markets requires nuance and empathy (08:01)
- You don’t need to be an impact investor to invest in Africa (10:55)
- Profit and impact aren’t mutually exclusive (15:19)
- How does investing in emerging markets support the decentralization of power? (18:28)
- The distribution of wealth in Africa by gender (20:29)
- Two of the most exciting trends in investing (22:25)
- People want their dollar to matter (25:54)
Additional resources
Learn more about Untapped and their work here:
To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review and let’s bring profit back to the people together.
Ready to start investing in your future? Then head over to www.republic.co and find a startup you’re passionate about.
This content is provided for educational purposes only by Republic. Nothing discussed should be construed as legal, tax, accounting, or investing advice. The views of the presenters may not be the views of Republic and its affiliates. Always consult with trusted professional advisors before making investments. Private investments are inherently illiquid and may result in a total loss. All rights reserved.
Next Episode
Investing in Buckwheat with Emily Griffith, Founder & CEO of Lil Bucks
For Emily Griffith, this has been a journey of triumphs and challenges. Like many entrepreneurs, she started without startup experience or capital and had to figure out how to survive along the way.
The idea behind Lil Bucks was born in Australia a few years ago. Emily was working at an advertising agency in Sydney when she got introduced to buckwheat as a healthy alternative to sweet snacks like granola. She fell in love with it immediately.
When Emily came back to the United States, she noticed that there weren’t any brands selling buckwheat as a snack in the Midwest.
Upon further research, she discovered that the country was missing food that could meet consumers’ functional needs while tasting better than existing alternatives. On top of that, she learned that while 75% of Americans were eating healthy snacks, they didn’t want to sacrifice taste or texture over nutrition.
She felt there was a gap in the market and that her idea was the best option to fill it.
In 2018, Lil Bucks was officially born as a breath of fresh air in a world where many people forget that they’re creating solutions for people and not just more products to make a profit.
Join us in this episode to learn how Lil Bucks has managed to quadruple their revenue from 2019 to 2020 while providing healthier grain options in the US and supporting sustainable farming.
Key points discussed
- What does Profit to the People mean to Emily? (00:00)
- How Emily fell in love with buckwheat (01:01)
- The Origins: Bootstrapping Lil Bucks (05:00)
- How is the company growing today? (08:26)
- Emily’s beginnings with fundraising and crowdfunding (10:47)
- How Lil Bucks continues to raise funds (15:33)
- Advice for aspiring entrepreneurs (19:07)
Additional resources
Learn more about Lil Bucks and their work here:
To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review and let’s bring profit back to the people together.
Ready to start investing in your future? Then head over to www.republic.co and find a startup you’re passionate about.
This content is provided for educational purposes only by Republic. Nothing discussed should be construed as legal, tax, accounting, or investing advice. The views of the presenters may not be the views of Republic and its affiliates. Always consult with trusted professional advisors before making investments. Private investments are inherently illiquid and may result in a total loss. All rights reserved.
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