Creating Community Through Blockchain with Adi Sideman, Co-Founder and CEO of Props Project

Can blockchain help us reinvent the way we build communities? Today, we welcome Adi Sideman, co-founder and CEO of Props Project, and he’s determined to prove that it can.

For over 20 years, Adi has successfully built communities and large consumer products at scale. He’s co-founded several companies, including TargetSpot, Ksolo Karaoke, and Oddcast, and he’s well known for his work at YouNow, the live streaming service he helped grow to over 120 million user sessions per month.

Bringing people together has proven to be a deeply gratifying experience. Still, Adi was inspired to look beyond that and search for new ways in which communities could provide value to their members. These intentions inspired Props, a loyalty token that allows people all over the world to earn benefits, money, and a stake in the network they help grow.

Four years ago, Props Project ran a funding campaign on Republic, reaching their maximum goal of $1,070,000 in just several hours. Since then, they’ve raised an additional $21 million in funding, expanded their brand globally, and became a valued blockchain community member.

In this episode, Adi joins us to talk about his experiences with Props and share some of the most important lessons he’s learned along the way. We’ll also discuss various topics surrounding blockchain technology innovations and their implications for the future of community building.

Key points discussed 

- What does the future of community building look like? (00:00)

- How is Props reinventing the way people build communities (02:28)

- Bringing together the social and the financial capital (08:27)

- Success stories from platforms that have implemented Props (12:16)

- Where can people go to buy and sell their Props? (15:52)

- The future of Props in the NFT space (17:40)

- Adi’s experience of crowdfunding with Republic (21:08)

- The key lessons learned along the way (23:34)

- How are loyalty tokens helping bring profit to the people? (25:02)

Additional resources

Learn more about Props Project and their work here:

https://www.props.xyz/

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Ready to start investing in your future? Then head over to www.republic.co and find a startup you’re passionate about.

Legal Disclaimer: The Securities and Exchange Commission (SEC) has qualified the offering statement that we have filed with the SEC. The information in that offering statement is more complete than the information we are providing now, and could differ in important ways. You must read the documents filed with the SEC before investing. The offering is being made only by means of its offering statement. This document shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. An indication of interest involves no obligation or commitment of any kind. Any person interested in investing in any offering of Props Tokens should review our disclosures and the publicly filed offering statement and the final offering circular that is part of that offering statement at http://offeringcircular.propsproject.com. YouNow is not registered, licensed or supervised as a broker dealer or investment adviser by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA) or any other financial regulatory authority or licensed to provide any financial advice or services