End of Season 2, What's Next?

10/04/22 • 3 min

1 Listener

This is it for season 2, on SaaS marketing. This season's great highlights include the episodes with Alex Berman, Fed at GummySearch, and the founder journey story with Jimmy Rose. Thank you to all the guests of this season. Next season will be focused on traditional marketing applied to smaller businesses, among tech and other non-traditional industries. I see there's a real need to explain how these theories and principles apply in practice, so I hope that these guests will help us better understand how to implement them. See you there, or connect with me on Twitter @benjaminboman_ or on my website here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Previous Episode

LinkedIn networking strategy for SaaS | Will van der Sanden, Dux Soup

Will van der Sanden is the founder of Dux Soup, one of the largest LinkedIn automation tools. In this episode, Will shares best practices around how to think about LinkedIn networking for SaaS, the step-by-step play, and how to leverage automation tools.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Next Episode

How To Use Market Research To Drive Effectiveness and Fix Campaign Problems in 5 Steps

In this episode, I had the pleasure of chatting with Matthew Seltzer (LinkedIn), the Senior Vice President at Intuify and an expert in market research.

Matt shared his insights on how market research can help founders solve campaign problems and plan their general marketing strategy.

He explained how to do the 5 steps of the market research process: Starting with problem identification, question development, surveys, and interviews, and how to design effective questionnaires to get the insights you need. He then shared some best practices for analyzing research data and how to draw conclusions and implement the insights.

Subscribe for future episodes, like the next one coming on market segmentation.

PS. Let me know in the comments if you ended up getting a burger too after listening to the recording.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com