Indie Game Movement - The podcast about the business and marketing of indie games. - Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier

Ep 374 - Adapting Influencer Marketing Strategies for Better ROI with Antoine and Xavier

11/12/24 • 48 min

Indie Game Movement - The podcast about the business and marketing of indie games.

The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts. Episode Shownotes Link:

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Ep 373 - Crafting Meaningful Narratives Through Gameplay with Ata Sergey Nowak

Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes Link: