
Multifamily Investing with Seth Ferguson of Purchase to Profits
10/28/19 • 52 min
They say that with a stronger vision comes greater success and that our pain is one of our biggest forces for motivation… if you’ve ever been in a tough situation financially or find yourself having just lost everything, there are a few things you can learn from our latest podcast guest, Seth Ferguson. Seth lost it all and is on a comeback tour with the purpose of growing a billion dollars of assets under management to show his son, leading through example, what is possible to achieve with the right mindset.
Seth Ferguson is an 11-year real estate veteran. He is the host of a cable TV real estate show, the host of a real estate investing podcast, and had his first book, Sell For More, published in 2018. As the President of ALBA Capital Group, he partners with investors to acquire and improve multifamily properties in key growth markets.
In this episode, we’ll learn why our lack of understanding about how money works cripple us, why the education system won’t teach your kids financial principles, and why having a strong WHY? is key to make our goals happen. We’ll dive deep into growing your personal net worth, real estate syndication and why it’s not as hard as you think, how other people can pay for your toys and real-estate expenses. So, if you’ve ever dreamed of creating infinite returns then tune in, then go out and do your first deal!
“The people who set their goal small, so set a goal of 3 million dollars, they hit it. The people who set their goal of 500 million, they hit it. So, don’t sell yourself short. I’d rather you set a big goal and fall a little bit short than set a small one that you know is safe.” - Seth Ferguson
Podcast summary:
02:26 - How he got involved in real estate from the brokerage side, and why commissions as a real estate agent will only get you so far.
04:31 - Moving away from the fear of buying your own product and becoming your own best customer.
06:08 - Thinking twice before quitting your day job to become a real estate agent and knowing your WHY? Before investing.
10:28 - Seth’s first income hack: banking on appreciation and refinancing your property in order to purchase a second one.
12:33 - Speculation, looking for up and coming areas, and understanding your markets
14:58 - Infinite returns, broken down for a seven-year-old.
16:41 - Delaying gratification and starting investing sooner.
18:11 - Let your tenant pay for your expenses and paying toys with passive income.
20:34 - Balancing the pressure versus the sacrifice
22:54 - Understanding the difference between good debt and bad debt and using leverage.
30:41 - Making a comeback after losing everything and why experience is your biggest asset.
37:13 - Transitioning from single-family to multifamily investing, and how do apartment complexes or syndication deals happen.
45:44 - On family and legacy: The education system is not apt to teach financial principles to our children and taking that responsibility on your own shoulders.
Connect with Seth
Sell For More by Seth Ferguson
Seth's website
ALBA Capital Group
Email Seth Ferguson
Purchase To Profits Podcast
Episode Resources
The Millionaire Real Estate Investor by Gary Keller
<...
They say that with a stronger vision comes greater success and that our pain is one of our biggest forces for motivation… if you’ve ever been in a tough situation financially or find yourself having just lost everything, there are a few things you can learn from our latest podcast guest, Seth Ferguson. Seth lost it all and is on a comeback tour with the purpose of growing a billion dollars of assets under management to show his son, leading through example, what is possible to achieve with the right mindset.
Seth Ferguson is an 11-year real estate veteran. He is the host of a cable TV real estate show, the host of a real estate investing podcast, and had his first book, Sell For More, published in 2018. As the President of ALBA Capital Group, he partners with investors to acquire and improve multifamily properties in key growth markets.
In this episode, we’ll learn why our lack of understanding about how money works cripple us, why the education system won’t teach your kids financial principles, and why having a strong WHY? is key to make our goals happen. We’ll dive deep into growing your personal net worth, real estate syndication and why it’s not as hard as you think, how other people can pay for your toys and real-estate expenses. So, if you’ve ever dreamed of creating infinite returns then tune in, then go out and do your first deal!
“The people who set their goal small, so set a goal of 3 million dollars, they hit it. The people who set their goal of 500 million, they hit it. So, don’t sell yourself short. I’d rather you set a big goal and fall a little bit short than set a small one that you know is safe.” - Seth Ferguson
Podcast summary:
02:26 - How he got involved in real estate from the brokerage side, and why commissions as a real estate agent will only get you so far.
04:31 - Moving away from the fear of buying your own product and becoming your own best customer.
06:08 - Thinking twice before quitting your day job to become a real estate agent and knowing your WHY? Before investing.
10:28 - Seth’s first income hack: banking on appreciation and refinancing your property in order to purchase a second one.
12:33 - Speculation, looking for up and coming areas, and understanding your markets
14:58 - Infinite returns, broken down for a seven-year-old.
16:41 - Delaying gratification and starting investing sooner.
18:11 - Let your tenant pay for your expenses and paying toys with passive income.
20:34 - Balancing the pressure versus the sacrifice
22:54 - Understanding the difference between good debt and bad debt and using leverage.
30:41 - Making a comeback after losing everything and why experience is your biggest asset.
37:13 - Transitioning from single-family to multifamily investing, and how do apartment complexes or syndication deals happen.
45:44 - On family and legacy: The education system is not apt to teach financial principles to our children and taking that responsibility on your own shoulders.
Connect with Seth
Sell For More by Seth Ferguson
Seth's website
ALBA Capital Group
Email Seth Ferguson
Purchase To Profits Podcast
Episode Resources
The Millionaire Real Estate Investor by Gary Keller
<...
Previous Episode

Cashflow Management and the Millionaire Mind
If cashflow is the name of the game, cashflow management is the filter of the flow… welcome Income Hackers! In today’s episode, we are talking CASH FLOW and how to properly manage it for wealth and success. Colton Lindsay will share with us the not so secret hacks about money like profiting first, making it work for you, and why you shouldn’t wait to buy real estate, but rather buy real estate and wait!
Colton Linsday, our special guest today, is an internationally recognized real estate trainer, online marketing specialist, and passive income creator with 13 years of experience. He’s created the WGR academy, where he strives to inspire others to empower themselves, light up their souls, and master their inner game. Colton shows his students how to achieve not only financial success, but also how to win from within by shifting your mindset.
We’ll dive deep into important topics such as getting financially literate and not delegating your success to others, investing in stocks and cryptos, speculation vs. investment, and even managing a “fun” account with your partner to spend away that extra income. Tune in and find out how knowing your WHY? and having a clear purpose will shift things forwards to start making the deals happen.
“Singlehandedly, the one income hack that has shifted my entire financial destiny is cashflow management. If you can’t manage a dollar, you’ll never manage a million dollars or ten million dollars - Colton Lindsay
Podcast summary:
07:36 - Why money does not get you fulfillment, and how your physical and your spiritual well-being are key to happiness.
12:08 - ‘Get out of the deal, when it’s in the headlines, it’s too late, do not get in the deal’ - Colton on his first deal on a spec house, and how he got lucky on an outcome he couldn’t control.
14:02 - What is speculation investing and how it differs from cashflow investing.
16:32 - Colton’s biggest Income Hacker mind shift: Paying yourself first and cashflow management.
20:08 - Biggest Income Hacker mistake: ‘Do not make financial investments under stress’.
21:55 - You always make your money when you buy and the difference between gambling and investing: knowing your numbers.
24:05 - Being open-minded and making the deal happen.
26:02 - Advice on buying your first cash flow property: make sure you can pay for it if things don’t go your way or the market turns.
29:38 - Biggest Income Hacking success: getting into digital marketing and creating passive income streams with coaching programs.
31:49 - Getting into the stock market and investing in the companies that you use every single day and rely on.
33:10 - Taking ownership of your own financial destiny and not delegating success to financial advisors.
36:07 - Are you just starting out? Find that cash flow management system and get educated.
Connect with Colton
Twitter - @TheWGR
Insta - @TheWGR
Facebook - @ColtonLindsayTheWGR
YouTube - Colton Lindsay
Episode Resources
Secrets of the Millionaire Mind by T. Harv Eker
Profit First by Mike Michalowicz
The Untethered Soul by Michael A. Singer
Next Episode

The Mindset Success Strategies To Get Back On Top Following A Fall
When people get into real estate, they are often looking out for get-rich-quick schemes and living a life of luxury. What they often don’t realize is that once they get there, they might be left feeling a deep emptiness inside of them. That is what our guest today, Rod Khleif, found out once he had riched the first pinnacle of his career. Today, he’ll share with us the importance of writing down your goals, the things that you want to learn, the things that you want to do, and who you want to help.
Rod Khleif was first inspired by his mom, who acquired real estate properties with the money she got through babysitting, to become a real estate agent investor. He is a passionate real estate investor who has personally owned and managed over 2000 properties. As one of the country’s top real estate, business, and peak performance luminaries, Rod has also built over 23 businesses in his 40-year business career. He acquired over 50 million dollars in properties and lost it all when the market crashed in 2008 and then got back on top. He is the host of the lifetime CashFlow Podcast and Rod Khleif’s Multifamily Bootcamp, where he shares the blueprint for multifamily real estate investing!
In this episode, we’ll dive deep into failing our way to success, and the mindset and success strategies to get back on top following a fall. We’ll also talk door knocking, designing your life, and giving back to others. Tune in and find out how to push through your limiting beliefs, get out of the comfort zone and why everything starts from a place of gratitude.
“As human beings, we will overestimate what we can accomplish in a year and massively underestimate what we can do in a decade - Rod Khleif
Podcast summary:
03:02 - Rod’s humble story, coming as an immigrant from Holland to live in Denver and being inspired by his mom to become a real estate agent and investor.
05:36 - How he lost over 50 million during the 2008 market crash and the mindset to get back on his feet.
07:52 - The mindset required to 10X your earnings and the key exercise for designing your life and holding yourself accountable.
18:05 - ‘Don’t do it just because your neighbor has it, figure out what you want and why you really want it.’
22:54 - What Tony Robbins calls ‘the science of achievement versus the art of fulfillment’, Rod’s foundation, the basket brigade and the power of giving back.
27:24 - Overcoming limiting belief systems and using pain as leverage to fuel yourself.
29:45 - Rod’s first income hack: Knocking doors on houses that are on foreclosure.
36:31 - Rod’s biggest income hacker mistake (or seminar as Rod call them): Sticking too long in single-family.
37:43 - What to do if you’re just starting out? Try to add value and help others succeed.
Connect with Rod
Multifamily Real Estate Investing - Rod Khleif
Episode Resources
The Top Five Regrets of the Dying by Bronnie Ware
The Five Languages of Love by Gary Chapman
The Slight Edge by Jeff Olson
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