Episode 41: Enhanced Communication, Persuasion and Negotiation In Business And In Life:

Join Dr. Dave Weiman & Dave David Frees as they reveal the secrets to being more powerful, persuasive and influential in business and life. They review the skills in Dave Frees' book The Language of Parenting as well as everything that they've learned and mastered since. Discover how to use this information in your personal life, in negotiations, and in every aspect of your business, professional practice and marketing.

Resources:

www.successtechnologies.com/blog

The Language of Parenting

http://amzn.to/2iJQZeg

The Mind Set and Meta Strategies Of Great Persuaders and Influential People:

Highly Flexible

Words Don’t Mean The Same Thing

Self Aware

High Sensory Acuity Can Be Learned and Mastered

Use Multiple Perspectives

Out Come Oriented with Openness To Change

Emotionally in control/reframing expert

The Tactics and Techniques Of Persuasion and Influence:

Tone, speed, expression

Use Their Language

The last 3 words

Parrot Phrasing NOT Paraphrasing

Embedded Commands

Tag Questions Are Good Aren’t They?

Ziegarnick Effect

How do we use these in business with staff/team/ hiring, onboarding, training, marketing, sales, retention, activating referral

Tactical Examples:

• When you truly know your client/customer/patient and what they want and worry about, you can also build credibility and trust faster (because you know where they get trusted information and how they make decisions).

NOTE: Try asking why you decided to buy from us, what were the factors you considered and how were you sure that you could trust us and were making a great decision. This is a great practice for many reasons. I the article above she did that in the very first paragraph. She mentions over 80 health care organizations dedicated to the very thing that is important to her audience. Infant and maternal health. Do this early and often. Within a few more sentences she says that these organizations are both large and small. Which deals with the question in the readers’ mind that these may be either big organizations that don’t get it or smaller less well informed. She tells them...it’s all kinds of organizations...relax...it’s all good.

• Inoculate against the objections before they even occur.

So when you know what the objections are (and you should after a few sessions selling to your best clients/customers/and patients) then raise them yourself. Have answers ready to go. And notice what causes buyers remorse in your customers. Be prepared to talk through that with them in advance. Make sure that you send them off prepared to satisfy their own regrets as well as to answer the questions and criticisms they may hear from others who are influential in their lives (spouses, children, partners etc).

Develop Trust, eliminate risk, and create self improving systems

https://www.successtechnologies.com/2017/03/why-trust-is-essential-part-4-of-4-building-trust-bonus-materials/

Hack: Use and minimize anxiety

The Anxiety Performance Enhancer Hack

Have you ever felt extremely anxious before speaking, taking a test, and or engaging an important activity?

Many people do even when they are experienced and professional. What’s more, many of us feel that it interferes with our very best performance.

I’m an experienced meditator, and use deep breathing to relax and to get past the anxiety. But then I often have to ramp my enthusiasm back up.

So what if I could show you a quick but proven/effective hack that works for me and has some great science behind it? Will you use it? See and experience it for yourself?

It’s called the “I feel excited” hack. And it uses the fact that anxiety and excitement are biochemically very much the same thing viewed through two different mental filters.

So watch this quick video and enjoy getting past anxiety and actually making it work for you.

https://www.youtube.com/watch?v=1rRgElTeIqE

How Do We Use Them In Marketing?

Know the avatar (who you’re really selling to.

Know where they go for trusted sources of information.

Become influential not just persuasive.

Here’s How We Use Some Of These Techniques in An Ad

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