Building a Best in Class Brand

11/11/22 • 59 min

Eric Skae is the CEO of Carbone Fine Food with 30 years of CPG experience in strategy, sales, branding, marketing, finance, and distribution. On this episode of ITS, Eric breaks down the elements of what makes a best in class brand, why WIIFM is his guiding principle, and how he frames his category stories with data.

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In The Sauce is Powered by Simplecast.

Previous Episode

Building on Bubble

Jessica Young is the founder and CEO of Bubble, an e-commerce marketplace known as the "Etsy of Health Food." On this episode of ITS, Jess and Ali talk about the challenges early stage brands face when it comes to distribution, how Bubble can help solve some of those issues, and how brands can leverage some trends Jess is seeing in the changing consumer landscape.

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Next Episode

Building a Daily Habit

Anouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!

In The Sauce is Powered by Simplecast.