In the Making - Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience

Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience

08/15/22 • 22 min

This episode profiles Jon Perdomo, co-founder of Plant Man P, as he tries to marry his two seemingly disparate passions and audiences: street wear and houseplants. You can find Jon on Instagram and YouTube.
Jon is paired with his hero in the plant styling space: Hilton Carter. Hilton talks about his own journey of starting out, and how he navigates the challenge of engaging two distinct audiences: those interested in interior decor, and those craving houseplant content. Hilton also impresses upon Jon the importance of auditing the design of other brands, like Supreme. Find Hilton on Instagram and TikTok.

Adobe designer Kyle Webster encourages Jon to take risks and experimentat in his design work. Kyle references his own experience designing for streetwear brand The Hundreds, and uses some of those lessons to guide Plant Man P’s branding and messaging. Find Kyle on Twitter and Instagram.

This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

Previous Episode

Ellen Bennett and Schessa Garbutt Help Latinx Therapy's Founder Refresh Her Brand

Adriana Alejandre is a therapist working to break the stigma of mental health in the Latinx community by making mental health services more accessible. Find her on Instagram, Facebook, YouTube, TikTok or listen to her podcast.

We pair Adriana with Ellen Marie Bennett of Hedley & Bennett, an apron & cookware company known for their iconic ampersand logo. Ellen shares the story behind how she chose to represent her own heritage through her brand.

Designer Schessa Garbutt of Firebrand Creative House helps Adriana harness the simple power of symbols to inspire her new look, and they talk about the potential of using the Quetzal bird as a design inspiration for her refresh. Schessa references work she’s done with “Mindfulness For The People”, a queer Black-woman-owned non-profit that used symbolism from African culture in their branding.

This season ofWireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

Next Episode

Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand

Natalie Ma and Melody Jung are roommates-turned-business partners who founded Hangover Coffee. Find the brand on Instagram, TikTok and Facebook.

They’re big fans of Philip Wang, so we bring him in to offer advice. He’s the co-founder of Wong Fu Productions and owner of Bopomofo, a bubble tea cafe in San Gabriel, California. They talk about the benefits of bringing the co-founders’ personality into their brand content, and about how to own their power as AAPI creators.

Karlei Ayers is the designer-at-large in this episode. She borrows from her decade-long experience of working as a designer at coffee shops, and suggests exercises to draw out Hangover Coffee’s brand voice and personality. Find Karlei on Instagram.

Find a transcript of this episode here.